Valuebizbooster

87% of companies are struggling with pricing pressure. ?? The challenge has intensified over the last two years—putting profitability at risk. Now, here’s a thought that we got as a question during our latest webinar: Are negotiation skills like riding a bike? ?? Once learned, do they stay with you forever? Or do they require regular practice to stay sharp? Sure, you might never forget the basics. But think about professional athletes: ??? They know how to play football, but they train every day to refine their technique, improve their performance, and stay ahead of the competition. The same applies to negotiation skills. If you're not constantly practicing and fine-tuning, are you really getting better? Or just staying where you are? If you want to sharpen your skills and master pricing pressure, join us, Ralf Schmidt from Double Loop GmbH and me from Valuebizbooster, for our hands-on training: "Mastering Pricing Pressure in the Chemical Industry." ?? more information here: https://lnkd.in/effiPhWE ?? What do you think? How do you keep your negotiation skills sharp? ?? Drop a comment & let’s discuss! #pricingstrategy #B2Bsales #negotiationskills #commercialexcellence #manufacturing #valuebizbooster

?? Is AI adoption in B2B driven by necessity or hype? Too often, companies invest millions into AI projects without first validating the problem they're solving. An AI tool is only as good as the data and strategy behind it. During our latest B2B Virtual Coffee, industry leaders shared cautionary tales of AI projects that promised transformation but failed to deliver: ?? A Mulit-M€ implementation that never took off ?? AI-powered forecasting tools that collapsed due to bad data ?? ChatGPT setups that sparked security concerns rather than productivity gains ?? The key takeaway? AI is a tool, not a magic wand. It needs a well-defined purpose and strong execution to drive real value. ?? How does your company validate AI investments before jumping in? Let's spark a conversation! ???? #AIinBusiness #DigitalStrategy #B2BTech #Leadership #Innovation

On Wednesday this week, together with our partner?Ralf Schmidt?from?Double Loop GmbH, we hosted an engaging webinar on pricing pressure in the chemical and other B2B manufacturing industries. ? With over 60 Marketing & Sales professionals in attendance, we shared exclusive insights from our industry survey of 80+ participants - revealing the key drivers behind intense pricing pressure and the measures companies are taking to cope.? ? We also presented 9 concrete recommendations to boost pricing power, which the participants found incredibly valuable. ? You can now access the presentation and our 9 concrete recommendations here:?https://lnkd.in/e8GvMce3 ? For all of you who are now wondering how to put these strategies into action, we are excited to offer the next step to you and your teams: ? Exclusive Training: Mastering Pricing Pressure in the Chemical Industry ???April 2-3 | Live, Expert-Led Training in Frankfurt with trainers who have 50+ years of combined chemical industry experience. ?? Why should you consider this training for you or your team? ??Deep Insights: Understand the key drivers behind pricing pressure and learn actionable techniques to turn price pressure into profit. ??Learn how to increase your pricing power. ??Interactive Experience: Engage in realistic case studies and role plays tailored specifically to the chemical industry. ??Networking: Connect with industry peers and gain direct insights from seasoned chemical industry and pricing experts. ? Seats are limited, so we encourage you to secure your spot soon: ???https://lnkd.in/e3haHXwm Or see here for more information: ???https://lnkd.in/effiPhWE ? ? ???Book your seat before March 5 to enjoy our early bird discount! ?? If you have any questions or need further information, feel free to reach out. I look forward to helping you elevate your pricing strategy and would love to see you there! ? #PricingPressure?#ChemicalIndustry?#ValueSelling?#CommercialExcellence #Negotiation?#Pricing?#SalesDevelopment

?? Pricing Pressure or Pricing Power? ?? One erodes margins. The other drives profitability. Which one will define your business in 2025? We had a great webinar yesterday where we shared insights on pricing pressure and how to deal with it. Do you want to move to the next level? Master Pricing Pressure & Protect Your Margins The chemical industry is under intense pricing pressure. But those who master pricing strategies don’t just survive—they thrive. ?? Join our exclusive hands-on training on April 2-3 in Frankfurt at memox to transform pricing pressure into pricing power. What You’ll Gain: ? Understand Pricing Drivers – Identify internal & external forces impacting your margins. ? Master Proven Strategies – Defend prices & implement price increases with confidence. ? Engage in Interactive Sessions – Case studies, real-world examples & role plays tailored to the chemical industry. ? Expand Your Network – Connect with industry peers & gain insights from top pricing experts. ?? Led by Ralf Schmidt from Double Loop GmbH and I from Valuebizbooster ?? Seats are limited – Secure yours now! ?? https://lnkd.in/effiPhWE ?? Which pricing challenge is your biggest concern right now? Drop your thoughts in the comments! ?? #PricingStrategy #ChemicalIndustry #B2B #Profitability #CommercialExcellence

?? B2B Leaders, Let’s Talk! ? Join our virtual coffee chat with top B2B experts! We had 13 of those joining last week! ?? Here’s what we’ll cover: ?? Key trends shaping B2B growth in 2025 ?? Best practices in pricing, sustainability & value creation ?? AI’s impact on pricing and sales strategies ?? Reserve your spot now! → ?? https://lnkd.in/eGTwC683 ??? Catch up on insights! → ?? https://lnkd.in/e__UZ2B6 ?? More details? → ?? https://lnkd.in/eKWxRdY9 ?? What’s your top priority this quarter? Let’s discuss this in our next session! Drop a comment or tag a B2B leader who should join this conversation. #B2BSales #PricingStrategy #ValueSelling #AIinBusiness #CommercialExcellence

Our last virtual coffee focused on pricing authority and structure within organizations, discussing various dimensions and models for pricing responsibility across different industries and company sizes. Participants explored the importance of having a dedicated pricing function, its optimal structure and size, and the need for top management support in pricing decisions. The discussion also covered the impact of the market approach on pricing strategies and regional considerations, and the team concluded with plans for a survey to gather further insights on pricing practices. Join us for the next virtual coffee on Friday! https://lnkd.in/ecD8wbV7 #valuebizbooster #b2b #sales #marketing #pricing #commercialexcellence #virtualcoffee

?? Struggling in sales negotiations? ?? Many B2B salespeople lose deals—not because their solution isn't valuable, but because they make common negotiation mistakes. The difference between winning high-value deals and constant price pressure often comes from strategy, preparation, and understanding your buyer's priorities. If you find yourself facing endless objections, price pushbacks, or stalled deals, it's time to rethink your negotiation approach. Here are three critical mistakes that could cost you—and how to fix them. 1?? Lack of Preparation Negotiation isn't just about responding to objections; it's about controlling the conversation. If you walk into a negotiation without knowing your customer's pain points, priorities, and decision-making process, you're already at a disadvantage. Preparation means gathering insights into their business challenges, past purchasing behaviors, and the competitive landscape. It's also about understanding your value—what makes your offer compelling beyond just price? Without this groundwork, you risk being reactive rather than strategic. A well-prepared salesperson anticipates concerns, frames discussions around value, and confidently justifies pricing. How much time do you invest in pre-negotiation research? 2?? Not Starting Value Discovery Early Enough If you wait until the negotiation phase to uncover what matters most to your customer, you're too late. Value discovery should start at the first conversation. The best sales professionals act as consultants—asking insightful questions that reveal hidden needs and business drivers long before pricing is discussed. When you focus on value early, price resistance becomes less of an issue because the customer sees the strategic benefits of your solution. Are you leading with value, or are you stuck defending your price? 3?? Failing to Assess Stakeholders and Their Goals B2B sales are rarely one-on-one; multiple stakeholders influence decisions. Procurement cares about cost, end-users want efficiency, and executives focus on ROI. If you only engage with one contact, you risk missing critical perspectives that can make or break the deal. Successful negotiators map out the buying committee, understand each stakeholder's priorities, and tailor their messaging accordingly. Have you identified the real decision-makers, or are you negotiating in the dark? ?? Want to turn negotiations into wins? Drop your best tip in the comments! ?? What's your #1 strategy for closing better deals? #SalesExcellence #NegotiationSkills #B2BSales #ValueSelling #CommercialSuccess #valuebizbooster

The latest Virtual Coffee Newsletter is out! If you do not have time to read it, here a short summry: 1?? Sustainability as a Competitive Advantage ?? Companies must tailor discussions on sustainability to their audience, ensuring alignment with market trends and customer expectations. 2?? Value-Based Pricing for Green Products ?? Businesses should differentiate sustainable products based on value rather than relying solely on price reductions to drive adoption. 3?? Technology’s Role in Sustainability ?? Digital solutions, such as software for waste reduction and remote healthcare, can play a crucial role in quantifying and optimizing sustainability efforts. 4?? Sustainability Charges: A Strategic Approach ?? Implementing sustainability charges on invoices should be transparent and linked to tangible improvements, preventing customer resistance. 5?? Customer Perception and Education ?? Clear communication and education are essential to ensuring that customers understand the value of sustainability efforts and are willing to support them. ?? What's your take? Should companies pass sustainability costs to customers or absorb them as a long-term investment? Let's discuss! ?? #Sustainability #B2B #GreenPricing #ValueBasedSelling #BusinessGrowth #valuebizbooster #pricing

"Smart leaders don't go it alone. Let's connect at these top events!" ?? The next few weeks are packed with events designed to help B2B leaders, founders, and entrepreneurs navigate challenges, exchange ideas, and unlock new growth opportunities. Whether you're tackling pricing pressure, scaling your business, or driving commercial excellence, these are must-attend! ?? Upcoming Events: ? Webinar (online): Tackling Pricing Pressure in B2B Manufacturing ?? https://lnkd.in/eW3Nve78 ? ValuebizConnect #4 (Frankfurt) ?? – A high-impact networking event for B2B entrepreneurs, sales, marketing, and pricing leaders. Meet local. Think global. ?? https://lnkd.in/edh5PMHw ? Open Class Training (Frankfurt): Master Pricing Strategies for Chemical Business ?? https://lnkd.in/effiPhWE ? EPP Manufacturing Event (Berlin): Deep Dive into Pricing & Commercial Excellence ?? https://lnkd.in/eXSpDgBp ?? Why attend? ?? Connect with like-minded professionals & decision-makers ?? Gain actionable strategies for pricing & business growth ?? Build valuable partnerships for long-term success Let's meet and exchange insights! Drop a comment or DM me if you want to meet.?? #b2bnetworking #entrepreneurship #pricingstrategy #chemicalindustry #commercialexcellence #eppmanu

Join us for a webinar on February 26th for more results, we will provide insights, and offer tips on effectively managing pricing pressure.