Value Proposition Workshop

Your competitors likely have customer value propositions based on features, benefits, and price. You can do better. Human beings like to work on things that are controllable, where they are the decision-makers. They decide on what features, benefits and prices to talk about. The biggest problem with the approach is that the only decision for the business that really matters is the decision that's our of their hands, it's the customers' decisions to buy our product...or not! Great value propositions go after the things that really drive the customers' decisions. Features, benefits, and price are important but not essential. What you need is to be able to influence the customers' decisions. To do that we tap into the roles different people play in your customers' business or life. Where you can tap into the lasting and powerful motivators we call K.I.M. then you have a customer who feels a deep sense of ownership in your product. Get that right, and you don't need to worry much about your competition. They're going to wonder how it is that you are doing so well with your customers. The Whole Team Value Proposition Workshop provides a disciplined approach to building truly strong customer value propositions. We cover: 1) The different roles in your target audience that require targeted value propositions. 2) The jobs-to-be-done for each of these roles. 3) The psychology tools that prove powerful in crafting value propositions. 4) How to set up influencers to be great referral agents. 5) How to leverage the motivators that create a deep sense of ownership in your product or service with your customers. Reach out to me for more insights in to what your team will do in the workshop.

所属行业

职业培训和指导

规模

1 人

总部

Libertyville，IL

类型

自有

创立

2022

领域

Value Propositions、Behavioral Economics、Entrepreneurship、Competitive Advantage、Judgement and Bias和Decision-making