For brands Thanksgiving is more than a holiday—it’s a major moment for brands to connect with audiences through creative advertising. Thanksgiving offers two key platforms for engagement: the Macy’s Parade and Thanksgiving Day football. The Macy’s Thanksgiving Day Parade goes beyond tradition. Parade balloons and floats act as moving advertisements, while live performances and music numbers give brands the chance to show their identity in front of a focused audience. The parade acts as a commercial break that viewers don’t even realize they’re watching, while simultaneously creating brand loyalty. Thanksgiving Day football attracts over 26 million viewers annually, offering brands a key platform to connect with audiences, with 30-second spots costing upwards of $500,000. These ads have the unique opportunity to become part of holiday memories, tied to family gatherings and the shared experience of watching the games. What’s your take on Thanksgiving ads, parade or football? Let’s discuss. #Branding #ThanksgivingAds #MarketingStrategy #AdvertisingTrends
Value Creation Labs
商务咨询服务
Beverly，MA 270 位关注者
We are growth accelerators breathing strategy + design into your future.
关于我们
Value Creation Labs? (VCL) was founded in 2021 and showcases a team of strategists, technologists and tacticians that can lead and support companies’ immediate and long term goals. VCL’s consortium is a mix of management consultants that have built products and executed go-to-market strategies for household brands and startups that have achieved billions of dollars worth of value in exits and revenue. As leadership team architects, VCL has consistently built and managed high-performing domestic and global teams that span the gamut of product development, technology, marketing, branding, and many more expertises. Learn more at www.valuecreationlabs.co
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https://www.valuecreationlabs.co
Value Creation Labs的外部链接
- 所属行业
- 商务咨询服务
- 规模
- 2-10 人
- 总部
- Beverly，MA
- 类型
- 私人持股
- 创立
- 2021
- 领域
- design、branding、strategy、go to market、project management、public relations、marketing、podcast production、fundraising strategy、social media、copywriting、analyst production、user experience、website design、illustration、content strategy、product management、product 、videography和digital marketing
地点
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主要
获取路线
US，MA，Beverly，01915
Value Creation Labs员工
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Joe Maglitta
Top-Quality Content, Events, Analysis for B2B IT. Leadership, advisory, strategy, planning, creation. AI, cybersecurity, data centers and…
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Zach Servideo
Founder/Curator of Vibes @ Value Creation Labs
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Tyler S.
Partner/Creative Maestro @ Value Creation Labs
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Amory King
Visual Design | Brand Identity | Storytelling
动态
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Last night brought the energy! Thank you to everyone who made this event possible: our partners House of Genius, The Angle Center for Entrepreneurship for hosting us, Proximity for their support, and Beverly Community Access Media (BevCam) for capturing the event. A special thanks to all the participants who shared their perspectives and ideas. Collaboration like this drives progress—we’re excited to see where these conversations lead. Let’s keep the momentum going! Shoutout to our geniuses: Toma Bedolla, Zach Servideo, Clayton Unicorn, Elijah Wilson, Ari Fine Glantz, Tivan Amour, Michelle De La Isla, Justin Bingham, Megan Fremont-Smith, Liz DiFiore, Warren Brown, Aryel Cianflone, Aaron Hill, Gina Deschamps, DBA, Stephanie Roulic, Jordan Staab, George Deveney Sr., Joshua Vecchio, Kristen Precourt, Kara Stingo, Iris Zeissig #HouseOfGenius #Entrepreneurship #Collaboration #Innovation #VCL
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Streaming isn’t just for entertainment anymore—it’s shaping the future of advertising. The rise of ad-supported tiers on platforms like Hulu and Disney+ is changing how brands connect with audiences. Connected TV (CTV) ad spend is projected to grow to $27 billion by 2025, up from $18 billion in 2023, as advertisers capitalize on targeting and dynamic ad placements. Hulu’s ad-supported tier accounts for 70% of its 50 million subscribers, showing the demand for cost-effective options paired with targeted ads. For consumers, this shift could mean more relevant ads tailored to their interests, but it also raises questions about how much advertising they are willing to tolerate. A recent study found that 73% of viewers prefer fewer, relevant ads, while excessive ad frequency remains a key frustration. Striking the right balance between relevance and frequency will be critical to maintaining a positive viewer experience. As connected TV evolves, the success of ad-supported models will depend on their ability to innovate while preserving the value consumers expect and demand from streaming platforms. #ProgrammaticAdvertising #ConnectedTV #StreamingEconomy
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Happy Friday! As we reflect on the week’s accomplishments, our team is proud to have finalized a major campaign delivering B2C content across static and animated social, display, and native ads, hit key milestones on our next analyst report, hosted an incredible brand identity workshop in NYC, and more. We’re ready to crush the day and carry this momentum into next week! #Teamwork #FridayWins #Momentum
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In an economy flooded with subscription options, standing out means offering value beyond the product through experiences, perks, and continuous innovation to keep subscribers loyal. For more on strategies that enhance subscriber engagement, read here: https://lnkd.in/dsqxheH8 #BrandLoyalty #SubscriptionEconomy #CustomerEngagement
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If you're looking for a morning read, check out this article on Netflix's ad-supported tier hitting 70 million monthly users. With moves into live sports and an in-house ad server, is Netflix redefining the future of ad-driven content in streaming or are they just late to the party? https://lnkd.in/eKN_Nerv #StreamingTrends #AdTech #FutureOfMedia #Netflix #Streaming
Netflix’s Ads Tier Now at 70 Million Monthly Users
theinformation.com
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CoFlo is tomorrow! Join us at Backbeat Brewing in Beverly, MA, for a day of coworking. Doors open for coworking at 8 AM, with networking kicking off at 4 PM. RSVP here: https://bit.ly/VCL-CoFlo #CoFlo #Coworking #Networking #RemoteWork
CoFlo | November 12th · Luma
lu.ma
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"There’s much to be said about the election... battle for voter attention was won with long-form content." Our bad ass consulting partner Nick Cicero dives deep into how impactful long-form podcasts and won votes this election season. #ContentStrategy #LongFormContent #TrustBuilding #Election
Advisor, Consultant, Professor, Investor | Former CEO/Founder of Delmondo (acquired by Conviva)
There's much to be said about the election, but as I prepare my class for students tonight I couldn't help but make the observation that the battle for voter attention was won with long-form content. In a world where everyone’s told to “keep it short,” the winning formula proved to be the opposite. 1. The Role of Long-Form Content in Shaping Perception Donald Trump appeared on platforms like The Joe Rogan Experience, This Week with Theo Von, Logan Paul’s Impaulsive, Full Send Podcast, Lex Friedman, The All-In Podcast, and more. These shows dominate not only in audio but in video views on platforms like YouTube, making them a unique crossover between podcasting + streaming. Kamala Harris made fewer (though still calculated) appearances on shows like Club Shay Shay, The Breakfast Club, and Call Her Daddy. If you want to build impact, go deep -- these podcasts offered an unfiltered, conversational format where audiences could see beyond sound bites. This depth resonated with voters, building trust and familiarity in a way short-form content couldn’t match. YouTube has become the leading streaming platform in the U.S., capturing 10.4% of total TV viewership in July according to Nielsen. It’s also a key hub for long-form, with 31% of U.S. weekly podcast listeners in April 2024 choosing YouTube over Spotify and Apple. 2. Why Long-Form Content Builds Trust + Connection Depth Allows for Real Connection: In a 2-hour podcast, a candidate can go beyond the usual talking points. This isn’t a polished TV interview—it’s a conversation. Audiences get to know the person behind the campaign, and that creates a stronger emotional bond. Trust Builds Over Time: Authenticity shines in long-form. Listeners sense when they’re getting the real person, not just rehearsed responses. This authenticity builds trust, a currency more valuable than ever. Endless Repurposing Potential: A single long-form podcast can generate dozens of shorter clips for social platforms. Each clip brings viewers back to the full conversation, fostering continuous engagement. 3. Takeaways: Invest in Long-Form “Hero” Content: Don’t shy away from creating deep, valuable content. Long-form podcasts, interviews, or detailed case studies show audiences who you are and what you stand for, building trust. Repurpose for Maximum Reach: Just like a campaign, you can stretch the impact of one long-form piece across multiple platforms by creating shorter clips. These “micro-moments” are another way to reinforce your brand’s message. Focus on Relationship-Building, Not Just Impressions: Long-form content goes beyond views; it builds loyalty. When people see the full story, they’re not just scrolling past—they’re engaging with you on a deeper level. Bottom Line -- If you want to make an impact, don’t just chase views. The 2024 election taught us audiences are willing to invest time with content. Long-form might just be the shortest path to building trust, loyalty, and lasting connections.
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Big news out of Massachusetts—Boston Speaks Up (a VCL production) guest and State Auditor Diana DiZoglio’s efforts to pass Question One have paid off! Boston Globe Media covered the election results and even cited Diana’s recent appearance on Boston Speaks Up, linking to our tweet where we shared a video highlight from our discussion. Check out the article: https://lnkd.in/eqNwCjSu #Massachusetts #Transparency #BostonSpeaksUp #QuestionOne
‘A stunning rebuke.’ Voters’ support for legislative audit, ditching MCAS mandate sends message to Beacon Hill. - The Boston Globe
bostonglobe.com
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With everything going on today, we want to take time to reflect on the importance of setting meaningful goals and intentions. At VCL, we believe in moving forward with purpose, whether that means advancing professionally, learning something new, or making a positive impact in our communities. Let’s use today as a reminder to think about what we each want to build for the future. #GoalSetting #MovingForward #GOTV