Listen in as our CEO talks casino marketing on the Casino Business Podcast! In this episode, Anthony Chiaravallo sits down with URComped CEO Craig Shacklett to discuss how casinos can level up their paid media strategies to drive higher gaming revenue, lower CPAs, and reach more qualified players. If you’re a #casino marketing leader looking to get more from your digital ad spend, this episode is packed with insights you won’t want to miss. ??? Listen now – Link in the comments!
In this clip from a recent interview with Vallo Media CEO, Anthony Chiaravallo discusses crucial tactics for optimizing digital ad performance, starting with the importance of aligning ad copy with search terms. Ensuring your ad copy includes relevant keywords not only enhances its relevance to users but also improves its Quality Score, leading to better placement and lower costs. Chiaravallo also brings up creative ad strategies, mastering AI-powered campaigns that optimize performance, and other insights to help marketers elevate their digital presence with URComped CEO, Craig Shacklett. Link to full interview and podcast in the comments.