Validity Communications

We know the typical advice is to keep it short and sweet and hook people in, but sometimes context is necessary. Your audience typically will always needs more information, especially if what you are providing a science-backed product or a service. Who do you work with? Who is your product for? Who are you trying to help? What does your product do? These are the answers your audience is looking for. Transparency is a big topic of this podcast episode - What Would Your Brand Say? Watch now on YouTube: https://lnkd.in/e694axhB or listen on Apple Podcasts or Spotify

Working with us and what we'll take off your plate. Scheduling a consultation is your next step toward moving your #communications, marketing, and #branding strategy to the next level. https://lnkd.in/g9iZtJbv #womeninbusinesss #sciencecommunications #womeninstem #stemadvocates

What are the 3 most important values and the top 3 types of people you want your message to resonate with? Every time you make a public statement, comment, or proclamation, this list should be front of mind. And most importantly, remain authentic and consistent, whether you're writing a #Linkedin post, a blog article, or an email. Utilizing these guiding principles, over time your brand will become an unwavering reputation of who you really are in the ways that matter most. And if you just don't have the time to truly think this content through, or even know where to start, as a #scientist, as a #leader, or as an #innovator - you can always us, Validity Communications. ???????

This is exacty what we mean when we talk about public and online personas for brands. In this episode we're diving in! The positive side, the recent critcism, and the important role they play for brands. Check out the episode now on YouTube - Creating Professional Personas. #womeninbusinesss #sciencecommunications #womeninstem #stemadvocate #podcast

Easy signup! Start receiving our new monthly newsletter: https://lnkd.in/g9iZtJbv #scicomm #communicationsconsultant #sciencecommunications #STEM #startups

Are you changing your messaging based on whether you’re describing what you solve to prospective investors or prospective customers? Every channel and every audience needs a different perspective, no matter the product or service you're providing. This is why brand personas are so important. But are you adjusting to fit?

Take your time when possible, act quickly when necessary, traits of successful leadership. It's not bragging to notice leadership qualities in yourself, especially when you're realizing that what you truly want is to create something for yourself and you're asking, "But can I really do this?" Check out the full #CaffeinatedCloseup episode now on YouTube - Why We Became Entrepreneurs https://lnkd.in/eKNMCE7Z #startups #digitalmarketing #STEM #podcasts #entrepreneurship

Every connection is valuable. We value your knowledge. We value our relationship - and we thank you for supporting and following us, even if we don't know each other yet. We hope to share what you're passionate about with others and help spread the word. #fempreneurship #womeninbusinesss #scicomm #sciencewriters #sciencecommunicators #womeninstem #communicationservices #businesspodcast

We are your science communicators, translating your discoveries and empowering your audience through education. We find the right outlets and platforms that will have the greatest benefit for your work > social media and PR. We help you build and create a powerful brand identity that will leave no one in doubt about who you are and what you do. We help you connect. You will gain the same value from your audience that you are providing to them.

Our biggest advice, especially to startups: 1. Find the experts for the areas you are not an expert in. & 2. Make sure you develop branding in the beginning and know your company like the back of your hand. #fempreneurship #womeninbusinesss #scicomm #sciencewriters #sciencecommunicators #womeninstem #communicationservices