We all recognize the lipstick effect during a recession: even when times are tough, consumers still treat themselves to small indulgences. While big-ticket luxury items might be out of reach, many still manage to find a bit of cash for those little luxury purchases. Because of this, beauty and skincare brands could see some positive impacts from the lipstick effect. Let’s explore some #beauty consumption and market-developing trends that might help you identify a new growth engine in these uncertain times. #Brands #Marketing #Consumption #Trend #Luxury #Sustainability #China #Cosmetics #Skincare
关于我们
Founded in 2021, Vale & Della is the name of its founders, a group of makeup enthusiasts. We knew that the right brush was essential to achieving the perfect look, but the brushes we found were often rough or ineffective. So we created our line of makeup brushes. Our dedication to constantly improving our products and staying on top of the latest trends and innovations in the makeup industry is reflected in our brand slogan, "Beauty never settles". We know that beauty is not only about looking good on the outside but also about feeling good on the inside. We want our customers to feel happy and relaxed every time they use our brushes, knowing they are using the best tools for the job. So whether you're a professional makeup artist or just someone who loves to experiment with makeup, you can trust this brand to provide you with the tools you need to achieve your desired look. Because when it comes to beauty, we believe you should never settle for anything less than the best.
- 网站
-
https://www.instagram.com/valedella.beauty/
ValeDella.beauty的外部链接
- 所属行业
- 时尚配件制造业
- 规模
- 11-50 人
- 总部
- Seattle，Washington State
- 类型
- 私人持股
- 领域
- Beauty
地点
-
主要
获取路线
US，Washington State，Seattle
ValeDella.beauty员工
动态
-
#GenZ really is an intriguing group, isn't it? They dedicate quite a bit of time to hunting for #dupes (you can find more about that in our previous newsletter), while also having a longing for luxury products and experiences. Interestingly, they're often willing to spend more than older generations. This new generation has the means to shop for luxury brands, but their preferences can be quite different from those of their seniors. In this newsletter, we'll dive into some #luxury consumption trends among younger generations, especially Gen Z and #Millennials. It's fascinating how they seamlessly blend the seemingly contradictory habits of seeking out budget-friendly items while also indulging in luxurious purchases. #Brand #Digitization #Marketing #GenY #SocialMedia #Technology
-
Today we'll discuss the enlarging impact of dupe shopping among the younger generation. Is it fake products or just a cost-effective alternative? We'll explore their popularity, purchase motive shopping channels, categories, and try to find some practical strategies for brands. #Marketing #Dupe #Luxury #SocialMedia #TikTok #Ecommerce #GenZ #YouTube #Beauty #Blogger #Instagram
-
We wish you a Happy Easter and glow in this spring!?????? #ValeDellaBeauty?#makeupaddict?#beauty?#makeup?#cosmetic?#beautybloggers?#makeuptools?#makeupbrushes?#makeuplovers?#Easter
-