Waterless haircare, what's the hype?
The haircare industry is transforming as eco-conscious consumers seek sustainable alternatives, with waterless haircare products leading the way. These innovative products offer reduced environmental impact, convenience, and long-lasting efficacy.
Matket forecast
The global waterless beauty market, was valued $7.6 billion in 2022 projected to grow at a CAGR of 13.3% from 2023 to 2030, reaching $20.7 billion by 2030.
>Sustainability, reduces water usage and often uses eco-friendly packaging.
>Travel-friendly, convenient for travel, bypassing liquid restrictions.
>Longer shelf life, extended shelf life, reducing the need for preservatives.
What formats can we find?
Products formulated without water or that require no water for use, unlike traditional ones which can be up to 80% water.
→ Solid shampoo and conditioner bars:
You can offer a range of solid bars tailored to different hair types and concerns. They offer the same cleansing and conditioning benefits as liquid formulas but without the added water.
>> The global solid shampoo market alone is expected to reach $383.3 million by 2027, growing at a CAGR of 7.8% from 2022<<
→ Dry shampoos:
Offer dry shampoos that not only absorb oil but also add volume and texture, making them multifunctional. Allowing consumers to refresh their hair without washing. The rise of clean beauty has boosted the development of formulations free from talc, parabens, and sulfates.
>> The global dry shampoo market is projected to grow at a CAGR of 9.6% from 2023 to 2030, reaching $6.3 billion by 2030.<<
→ Powdered haircare:
Go for water-activated powder shampoo that is lightweight, travel-friendly, and free from synthetic fillers, appealing to minimalist consumers. These products are activated by the moisture in your hair or can be mixed with a small amount of water before application.
>> Although still a niche market, powdered haircare is gaining traction, particularly among eco-conscious consumers.<<
→ Leave-In conditioners and serums:
Offering a blend of nourishing oils and proteins that protect hair from heat and environmental damage while providing hydration and shine. These products offer deep conditioning, detangling, and styling benefits without the need for water.
The leave-in conditioner market is expected to grow at a CAGR of 6.9% from 2023 to 2028. The demand for multifunctional products that save time and water is driving this segment's growth.
Conclusion…
Waterless represents a significant innovation in the beauty industry, aligning with consumer demands for sustainability, convenience, and effectiveness. Whether solid bars, dry shampoos, or powdered formulations, the waterless haircare is set to reshape the future of haircare. Find a curated search of great examples, I hope they inspire you in your next venture.
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