In a new Ad Age interview, VAB's Jason Wiese, SVP, Director of Strategic Insights, speaks on how multi-channel marketing is crucial to getting Gen Z to hit movie theaters. ?? " 'Social is great to keep conversation going on a daily basis... but streaming and linear TV is driving many people to go watch the trailer, which then is hosted on either social media platforms or YouTube.' Wiese said trailers generate outsized buzz during tentpole events such as the #SuperBowl, when 'Wicked' and 'Deadpool & Wolverine' were the top ads by consumer engagement, per EDO." ?? Read the full article by Ad Age reporter Parker Herren here: https://lnkd.in/eJWBk46e #GenZ #SocialMedia #Movies #TV
VAB
广告服务
New York，NY 3,375 位关注者
The Voice of the Video Industry. We help solve business challenges and drive overall brand growth.
关于我们
VAB helps brand leaders navigate through our technology-rich, data-fueled world through industry-defining insights and custom analysis as we address the challenges of today and inspire conversations of tomorrow. We are driven by clear values that spark the very best forward thinking and impactful collaboration. We are fearless in embracing the unknown and pushing the boundaries to put forth superior and authentic content that continually inspires. Audaciously curious, yet pragmatic in our approach we provide unrivaled access as we uncover trends and tackle topics that will drive business value. Our deep commitment to unparalleled research and analysis combined with our investigative approach and unique voice is at the core of who we are and infuses everything we do. VAB is an insights-driven, research and marketing company dedicated to helping brand leaders make fully informed media decisions that maximize returns, solve business challenges and drive overall growth.
- 网站
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https://www.TheVAB.com
VAB的外部链接
- 所属行业
- 广告服务
- 规模
- 11-50 人
- 总部
- New York，NY
- 类型
- 非营利机构
- 创立
- 1980
地点
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主要
获取路线
830 3rd Ave
2nd FL
US，NY，New York，10022
VAB员工
动态
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?? Just breaking from the VAB panel at today's Big TV Summit: Jason Brown, SVP, CRO at Spectrum Reach, announces that Spectrum Reach is partnering with Amazon Ads to give local businesses access to more streaming inventory—giving them the ability to?reach nearly every household in their respective region. Congratulations to our friends over at Spectrum Reach on this partnership that'll simplify media buying for small businesses and move the industry forward. ?? Learn more about the news here: https://lnkd.in/eBBKVvgK #CynopsisBigTV
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“Contextual targeting gets back to the basics—aligning the right message with the right people at the right time... When you think beyond traditional age and gender, you find audiences you may have never found before.” Here at the Big TV Summit this morning, Brian Danzis, President, North America at Seedtag, talks contextual advertising with Sean Cunningham, President & CEO at VAB.?? #CynopsisBigTV
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??We are proud sponsors of the Cynopsis’ Big TV Summit '24 kicking off today! VAB EVP Danielle DeLauro will take the stage with Bruce Anderson, CEO & Global CTO INVIDI Technologies Corporation Technologies, Jason Brown, SVP, Chief Revenue Officer, Spectrum Reach and Adam Paul, Executive Director, LiveRamp on What’s New and Happening Now in Addressable TV. We’ll uncover the latest trends, cutting-edge innovations and newest advancements to help you harness the full potential of Addressable TV. We’ll share practical tips and techniques to enhance your advertising effectiveness and achieve marketable results. ?? What's New and Happening Now in Addressable TV - And What You Need to Know ?? Wednesday, September 18 (Today!) ? 1:55 PM – 2:25 PM ET @City Winery | Pier 67 Get all the details here: https://lnkd.in/eF5xAmhZ #BigTVSummit #AddressableTV
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Beetlejuice Beetlejuice continues to crush the box office in its 2nd week, proving there's plenty of juice left since 1988. ???? Did you know consumers feel the strongest sense of nostalgia with #movies than any other media? And, 56% of people are likely to make a purchase when they feel nostalgic. Our newest report dives into why the comfort, nostalgia, and memory-making of moviegoing delivers real results for brands—it's showtime! ?? https://lnkd.in/es8rFBjk #CinemaAdvertising
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?? Not only did this Sunday's Emmy Awards hit a three-year high in viewers, but it was also a great reminder of why we love TV—the joy, connection, and sense of community it brings us. Congratulations to all the nominees and winners for filling our homes and hearts with meaningful stories that make us laugh, cry, and give us all the feels. ?????? https://lnkd.in/eQ-qNwWD #PremiumVideo #TV #Emmys #EmmyAwards
Emmys Ratings Hit a 3-Year High, Up 54% From January Telecast
https://tvline.com
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?? If you're headed to the Big TV Summit tomorrow, join VAB's Sean Cunningham and Seedtag's Brian Danzis for a conversation on Contextual Advertising—one of the best ways to safeguard privacy while delivering personalized ads on CTV. We'll touch on key topics from how AI is transforming media activation, day-zero planning, to Seedtag's unique approach to CTV targeting and measurement. ?? The Promise of Contextual TV ?? Wednesday, September 18 ? 10:00 AM - 10:20 AM ET Get all the details here: https://lnkd.in/eF5xAmhZ #CTV #Privacy #AdTech #BigTVSummit Cynopsis
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VAB转发了
Our partners at the VAB share our commitment to educating marketers on the power of #addressableTV advertising. Check out their latest insights for: ?Six key benefits of addressable TV ?Five steps to launching addressable campaigns ?Buy and sell-side industry perspectives ?Glossary of key terms & definitions ?And so much more! Get yours today!:?https://lnkd.in/eWcDUXBm
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VAB is joining the Digital Marketing World Forum this year! Join us for insightful conversations with industry leaders and a look into cutting-edge strategies. Will you be there? #DMWF
Meet the DMWF North America 2024 Media Partners! We’re proud to have onboard American Influencer Council – AIC, DAN Global, SEO Review Tools, European Interactive Digital Advertising Alliance, VAB, Social Media Portal (SMP), Datanami, AIwire, Marketing Tech Outlook, CIOReview and MARKETERs Club. Don’t forget, you have until midnight tomorrow to save 15% off your DMWF pass. Register now and join us on September 26-27 at Marriott Marquis, Times Square, New York - https://lnkd.in/gWbQ5gqy #DMWF
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We're excited to partner with Mediaprobe for a NEW VAB webinar that takes a cutting-edge, objective look at how political messaging resonates with audiences. ?? From the latest presidential debate to future campaigns, learn how biometric data is an innovative tool that can help marketers and political strategists alike optimize strategies and maximize engagement. Ready to dig deeper? Join us at our webinar on Tuesday, October 1 at 12pm ET. ??? Registrations open now: https://lnkd.in/eWtgjZ_D #AudienceEngagement #PoliticalMessaging #Biometrics #Measurement #PresidentialDebate
The presidential debate results are out and there is no denying it: Kamala Harris decisively outperformed Donald Trump. The analysis, conducted by Mediaprobe using biometrics through GSR (Galvanic Skin Response) technology, provides a nuanced and objective measure of the emotional impact and audience engagement throughout the debate. There’s no sugarcoating it. Immigration and social and civil rights—particularly reproductive rights—were the topics where Harris excelled compared to Trump. Notably, Harris’ closing statement garnered exceptionally high engagement scores, while Trump fell flat. Our analysis is based on a sample of 500 viewers across the U.S. who watched the sessions live on seven different networks from their homes while wearing Mediaprobe proprietary biometric GSR sensors—our largest biometric measurement operation to date. This approach, with viewers in their home environments and choosing the network of their preference, offers a more authentic representation of debate reception compared to controlled laboratory settings. The graph highlights the Affective Score = EIS + dial, and each candidate has a score from 0 to 100 for each topic. Mediaprobe’s EIS (Emotional Impact Score) is an objective, comparable metric of engagement that goes beyond eye tracking to reflect true audience response to content. Dial is a metric that measures valence (sentiment). To delve deeper into these results and explore the full potential of biometrics in political messaging, we invite you to join our upcoming webinar with VAB on “Optimizing Political Messaging with Emotional Insights: Using Innovative Biometric Data to Impact Strategies” Link: https://lnkd.in/dfCBp44P #audienceinsights #mediaimpact #biometric #innovation #mediameaasurement #presidentialelection #debate #KamalaHarris #DonaldTrump
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