VAB

?? Marketers from companies of all categories and sizes have said this about the power of TV to drive audience scale, engage new customers and build excitement for their brands. Learn more in our newest (and biggest yet) custom analysis into how first-time TV advertisers are achieving mid-funnel outcomes like website visits and search volume ?? https://lnkd.in/efBC5jpn #advertising #marketing

??NEW WEBINAR! Please join us for "Unlocking the Power of Data Enrichment for Media" on Tuesday 11/12 @12pm ET! Benjamin Vandegrift, VP, Measurement Solutions at VAB talks with Joshua Pisano, Global Head of Product, Media, MRI-Simmons, David Porter, Head of Ad Sales Research, Data & Insights, Warner Bros. Discovery and Brent Gaskamp, VP, Audiences, TransUnion to discuss how media companies can harness data enrichment to gain deeper insights into their audience,?optimize content strategies and drive revenue growth. They'll share the latest tools on ensuring data privacy and compliance?and how enriched data can transform your media business to help you stay ahead of the competition. Register here ?? https://lnkd.in/evZTrBjP

Our latest insights bring you the 12 key advantages #TV and #Streaming hold over the major social media platforms. We’ve distilled 100+ pages of exclusive research from three in-depth reports into bite-sized, actionable fast facts. Marketers, discover how TV and streaming platforms uniquely inspire, influence, and persuade consumers across all ages. ?? Download now ?? https://lnkd.in/dKpUrmkF

Ron Gutman, CEO at Wurl, joined VAB's Jason Wiese last week to talk about the unique power of #CTV and premium video in driving emotion, engagement, and attention along the customer's journey. ?? Catch the rest of this Advertising Week panel with AudienceXpress, Swoop and PREMION where experts shared why the critical mid-funnel matters for marketers. Login with your pass and press play here: https://lnkd.in/e86cQwg7 #AWNewYork24 #Advertising #Marketing

Much of our recent dialogue with marketers reveals them to be ever-more talking about the need to achieve and quantify “mid-funnel” outcomes - essentially, they are looking to better understand the media dynamics that build customer traffic (in multiple forms) for their brands. To help answer those mid-funnel/ traffic-building questions, the VAB analyzed 931 new brands that began advertising on national TV during the past three years. The results were both crystal-clear and highly gratifying, revealing TV ad spend to be the biggest builder of both immediate and sustained customer traffic growth. Our team found that ON AVERAGE, the surges of new customer traffic from its TV advertising launch justified post-launch ad spend levels that were 37% and 54% higher than launch levels over two previous full years. For the 230 brands that we had pre-launch web traffic stats for, we saw website traffic growth averaging +20% in post-launch mode and +50% growth post-launch in monthly site traffic unique customers for new DTC advertisers. We also found that search volume for these brands increased significantly, many times by 90% - 100%. “Breaking Through” is already one of my favorite VAB reports of all time and really highlights the traffic-building power of premium, long-form content. Don’t miss it: https://lnkd.in/etJNCRnY #brandbuilding #advertising

Say what? ?? A staggering amount of data is created every day in the world. Just hear it from Benjamin Vandegrift, VP of Measurement Solutions at VAB. With your Advertising Week New York pass, you can now watch VAB's full session on "Harnessing The Power of First-Party Data" with IRIS.TV, T-Mobile Ads, PMG, and Kinective Media? by United Airlines, right here: https://lnkd.in/egBA8tyG #AWNewYork24 #Data #Privacy #Advertising

Check out the insights from Go Addressable that made our Top 10 charts of Q3! Did you know that 50% of advertisers that aren't using addressable TV plan to start using it within the next year? ?? Explore the rest of our 10 most popular charts, covering data privacy, TV attribution and more: https://lnkd.in/eU3FFSZp

Want to better understand where attention fits into the overall measurement framework? As part of Upwave's Masters of Brand Measurement series, they are bringing together a panel of industry experts on 10/22 for a lively discussion on the attention landscape and how attention impacts outcomes–brand, behavioral and business–and more. Register below!

? Fresh from the excitement and game changing insights at Advertising Week NY, our newly released Top 10 Charts for Q3 dive into key topics we talked about on stage like #midfunnel outcomes, #dataprivacy, #addressable TV, and much more! Download here ?? https://lnkd.in/eqXJd_iT #AWNewYork24 #MarketingTrends #Advertising

??? “Data is the fuel that powers the advertising economy,” said Benjamin Vandegrift as he opened the latest VAB panel at Advertising Week today. “And it’s only as good as the pilot and the crew that use the data,” responded Mike Petrella, Managing Director, Strategic Partnerships from Kinective Media? by United Airlines. ?? We’re so thrilled to be joined by industry leaders from United Airlines, PMG, T-Mobile Advertising Solutions, and IRIS.TV on stage this morning for a power-packed session about first-party data. Thank you to Mike Petrella, James Burka, Andrea Zapata, and Field Garthwaite! #AWNewYork24