Did you know that every relationship with your retail partner moves through the same 3 phases? Skipping steps can derail the process. Can you afford those lost sales?
? Stage 1: Curiosity
How are you drawing your retail partners in? Tip: the only thing that makes a buyer curious about your brand is if you have something that will help them survive and thrive, which includes increased category sales, profit margin, unit velocity, promotional support, etc.. Which one (or more) of these does your brand solve?
?? Stage 2: Enlightenment
After you’ve piqued their curiosity? Tip: Provide them with a simple 2-3 step plan that will help them succeed.
It’s simple:
1. Confirm Brand X has been accepted for your plan-o-gram and preferred distribution method
2. We set up the product (direct or via distributor), provide promotional support, drive traffic to the store via our email and digital marketing efforts, connect with your current customers via geo-fencing, and provide samples for appropriate events with bounce-back coupons.
3. Your customers experience benefit #1, benefit #2, experience this great result, and you see sales grow via new customers to the category and repeat purchases due to successful results.
Yes, getting on the shelf takes more than 3 steps yet by simplifying the process you enable them to say “Yes” much more likely.
?? Stage 3: Commitment
A commitment equals approval and placement in stores (part of the plan-o-gram). Only after a buyer has passed through stages 1 & 2 will they be willing to commit. Not before.
Tip: The buyer will only approve your product (commit!) after you've made them curious and you've enlightened them. A lot of brands ask for the commitment way too soon, skipping stages, and that leads to very few sales. If you ask for a commitment before the buyer is ready, you come off as pushy and demanding. Take the time to go through all 3 stages instead!
Schedule Your Free Discovery Call Now: https://lnkd.in/gWBE89Fu
#marketing #marketingtips #marketing101 #digitalmarketer #entrepreneur #entrepreneurship #CPG #vpsolution #SixTypesOfWorkingGenius #WorkingGenius #FiveDysfunctionsOfATeam #7Habits #7HabitsOfHighlySuccesfulPeople