UW-Madison's Business Analytics MSBA

?? MSBA Class of 2025: November Immersion Trips in Action! Last month, our Wisconsin School of Business Master’s in Business Analytics students took their classroom knowledge on the road, visiting leading Wisconsin-based organizations to gain real-world insights, connect with industry professionals, and tackle hands-on challenges. Here’s a glimpse into their experiences: ?? Second Harvest Foodbank of Southern Wisconsin Students volunteered to package meals for 1,500 families, toured the distribution center, and worked on a data-driven project to optimize food distribution—exemplifying how analytics supports impactful nonprofit work. ??Fetch From exploring the tech behind this popular app to learning from alumni, students dove into the fast-paced world of innovation, data, and entrepreneurship. ?? CNH At this manufacturing leader, students toured production lines, engaged with senior professionals, and applied their analytics skills to real-world challenges. ??Molson Coors Beverage Company From sensory beer testing to AI-driven analytics projects, students discovered the role of data in brewing and tackled a mini case competition, bringing a mix of technical and business skills to life. Each visit reinforced the MSBA program’s pillars: skill building and application, ethical leadership, community, resiliency and adaptability, and communication. These trips built student confidence, fostered connections with executives, and prepared them for upcoming Graduate Consulting Capstone, Wisconsin School of Business projects. Want to learn more about these experiences and how our MSBA program prepares future leaders? Read the full story on our blog! https://lnkd.in/gy7_hmde #MSBA #ExperientialLearning #BusinessAnalytics Jay Page Halley Jones Caitlin Hunter Mara Yorizzo Natalie Norton

This month MSBA alumni Hasan Khan takes the spotlight!? Although originally from Wheaton, a suburb of Chicago, Hasan has engaged in his academic pursuits in Madison, completing his undergraduate studies in data science with a minor in computer science in December of 2022. Not wanting his time as a Badger to end, Hasan went on to get his Master’s in Business Analytics at UW. Following his graduation in May 2024, Hasan shares his journey with the program and how it has influenced the beginning of his professional career. Hasan is currently a Valuation and Transaction Disputes Associate at Ankura where he can leverage both the technical and soft skills gained through the program to deliver meaningful insights from data to clients.? To learn more about Hasan’s role, how he made the most of his time with UW MSBA and his advice to current and future students, read the full blog post linked here: https://lnkd.in/gAdpaNv6

On Friday 2/7, Wisconsin School of Business graduate students, faculty and staff had the opportunity to explore the latest advancements in AI across various industries during AI Day 2025. ?? A schedule filled with insightful talks, panel discussions, and networking opportunities with experts from academia and industry left students with a comprehensive perspective. As rapid innovations in AI technology continue to transform various sectors, hearing firsthand how companies like Salesforce, Google, Epic, and the Philadelphia Phillies are leveraging it as a tool helps equip WSB students to make an impact on the future of business. We look forward to seeing how our students will make a difference using AI. Huge thank you to the speakers and everyone who made this event a success! ??

UW MSBA is suited up for success! ?? Career readiness is a cornerstone of the Wisconsin School of Business educational experience. Last week our students had the opportunity to connect with employers representing 13 companies at our annual spring MSBA career fair. Whether they were practicing their networking or learning more about full time positions, our 2025 class came prepared to demonstrate their valuable skills. Students also presented posters that highlight a research project they've worked on, receiving feedback from employers, faculty and peers in hopes that they'll be selected for the INFORMS poster competition. We can't wait to see where the endless potential of your post-grad journey takes you! Thank you to all alumni, staff and company partners that contributed to the success of this event!

This month’s faculty feature highlights Peter Commons, Operations and Information Management Senior Lecturer at the Wisconsin School of Business! With nearly 30 years of experience leading innovative teams at companies like Amazon, Apple, and Groupon, Peter now channels his passion for developing people into teaching MSBA students. In the classroom, Peter blends real-world anecdotes utilizing his industry expertise to help students build a toolkit that includes not only technical skills, but the ability to adapt and lead with confidence, setting them up for success in the consistently-evolving analytics industry.? To learn more about Peter’s incredible career journey, his teaching philosophy, and his advice for those who will soon embark on their business analytics career journey, check out the full blog post linked below! https://lnkd.in/gSSKFG2Q

Thank you Erin Ryan and Paul L. Newby, II for the wonderful feature!

Our student spotlight this month is Srinivasa Rangan Ramasamy! Originally from Chennai, India, Srinivasa Rangan received his bachelor’s degree in mechanical engineering before becoming interested in expanding his skill set to include business analytics. Equipping himself for his long-term career goal of working in a project management role, Srinivasa Rangan sought out the Wisconsin School of Business of MSBA program because of its focus on both the technical skills and managerial aspect of business analytics. To learn more about Srinivasa Rangan’s advice to current and future students and his favorite MSBA courses so far read the full blog post here: https://lnkd.in/gqwct5eF

Welcome back to campus, Wisconsin School of Business MSBA students! On Friday, January 17, staff and faculty kicked off the spring semester with a “re-orientation” and the long-awaited consulting capstone project reveal. The day included a recap of the fall semester, an overview of upcoming spring events, a team-building data exercise, and, in true UW fashion, a special guest appearance by Bucky Badger! See some of the excitement we captured as students reconnect with their peers and discover which company they’ll be collaborating with in the months ahead!?

As Enno Siemsen's expertise continues to contribute to the development of ethical leaders through the Wisconsin School of Business MSBA program, we are proud to highlight his journey for our faculty feature this month! From being named the Patrick A. Thiele Distinguished Chair in Business to publishing an extensive array of research and authoring ‘Demand Forecasting for Managers’, Enno’s journey is as insightful as it is inspiring. In our latest blog post we focus on how Enno’s research has developed his comprehensive perspective that engages students in the classroom. With recent findings that emphasize the importance of sustainable business practices and new developments that allow students to explore the emerging trends in analytics firsthand, Enno shares invaluable advice for future data leaders. To learn more about Enno’s research and career journey, read the feature here: https://lnkd.in/gPSTUC5D Stay tuned for more faculty features!

Happy holidays on behalf of the Wisconsin School of Business Master of Science in Business Analytics program! As the year winds down, we reflect with gratitude on the incredible accomplishments of our students, alumni, faculty, and staff. You are the driving force behind the MSBA program’s success. Whether you're celebrating with loved ones, looking forward to new opportunities, or simply taking time to recharge, we wish you joy and prosperity this holiday season. We look forward to all that 2025 will bring! ?