UTTR

Relying on what worked in the past isn’t always the best option - traditional channels might no longer deliver the expected results for your business. ????♀? In the latest episode, Sam Viskovich and Ben Pollack share their experiences on testing new approaches to traditional and different channels to achieve better results and tips on adapting quickly to keep up with the changes in customer behavior. Watch the full episode - https://lnkd.in/eE-B7KCR

We’ve all seen it - a strong brand is a foundation of every business that has been able to stand the test of time and different circumstances. But why does it have the power to make or break a business, and how do you even grow a brand? Listen to the latest Sam & Ben Retro podcast, where Ben Pollack gets into details about how they do things in Parabola when it comes to building a brand. Spoiler alert: It's not just getting your CEO to post on LinkedIn once a week. Check it out -?https://lnkd.in/eE-B7KCR

If your product isn’t driving ROI for your customers, there’s only so much marketing can do. That’s why marketing’s role is about collaborating with other departments to ensure the offering is strong and of true value to the customer. In the latest episode of Sam & Ben Retro, Ben Pollack explains the importance of testing different tactics, the power of brand, and his plans for 2025. Check it out -?https://lnkd.in/eE-B7KCR

New Free Resource: "How Did You Hear About Us" (HDYHAU) Attribution Framework Even the best attribution models have gaps. Web analytics and CRM data can only track what’s visible—but what about the hidden signals? That’s where HDYHAU data comes in. Our free framework helps you: ? Uncover where your leads?really?come from ??Improve attribution accuracy beyond first-touch data ? Close the gaps in your analytics and CRM Get the free template & start capturing better insights today -?https://lnkd.in/dPaauJ7c

It’s our final Sam and Ben retro, marking the end of a year of monthly catch-ups! In the final episode Sam and Ben reflect on their biggest wins in 2024, challenges and strategies shaping 2025. They discuss the power of brand, the switch in traditional channels and more! Check out the full episode for more insights here - https://lnkd.in/eE-B7KCR

Today we're talking everything paid media for B2B startups with Sam Viskovich, the founder of UTTR Takeaways ?? → Why paid advertising can work for every B2B company – and how to make it work for yours → The critical role of positioning, brand identity, and revenue operations before launching paid campaigns → Learn the secrets behind building a predictable pipeline with a solid paid media strategy → Practical tips on budget planning, resource allocation, and the importance of consistent testing Sam's invaluable experience, from starting as an intern to founding a successful agency, offers a wealth of knowledge for marketers and founders alike. Whether you're a SaaS founder, marketer, or tech enthusiast looking to build predictable pipeline growth, this episode is packed with invaluable insights you won't want to miss ??

What is your one idea to impact marketing pipeline? In this week’s episode of 1x2x3 Pipeline, we’re joined by Nick Tomic, founder of Face2Face.io. Nick’s advice? Dive deep into authentic TOFU content to generate attention. By posting real and vulnerable content about his journey as a founder, and engaging with the community, Nick has seen a massive ROI—20 demos booked in one week alone! Check out the full episode below??

What is your one idea to impact marketing pipeline? In this week’s episode of 1x2x3 Pipeline, we’re joined by Besnik Vrellaku, founder and CEO of Salesflow.io, who’s sharing his top strategy: signal-led outbound prospecting. Besnik’s insight? Use real-time signals from your existing traffic to reach potential buyers who might not even know your solution exists yet. It’s all about targeting key data points, focusing on the 50% of website visitors that didn’t hit “Book Demo,” and using their actions to drive engagement. Get the details in this week’s 3-minute episode below! ??

Our founder Sam Viskovich is a guest on this week's Pathmonk's The Growth Marketing Show! Sam shares his insights on how to scale B2B marketing for startups, with topics ranging from the challenges of measuring ROI?to the importance of?effective positioning?on websites. You also have the chance learn more about UTTR and how we work ?? Check out the 10-minute podcast here - https://lnkd.in/dNU3V4T9

We are proud to be a part of the?Exit Five?community where 3,500 B2B marketers learn and collaborate together. Try?Exit Five?for yourself and don't miss our founder?Sam Viskovich's RevOps discussion Nov 11-15!