Utah Office of Tourism

Take a road trip that’s more than scenic—it’s cinematic. Introducing the #UtahFilmTrail. Explore on utahfilmtrail.com ??: Blank Space

We’re thrilled to share the success of our recent Marketing Workshop for Utah's Destination Marketing Organizations held in Salt Lake City, March 6-7. We were honored to host representatives from 24 out of 29 counties, demonstrating a strong commitment to collaborative growth across our state. The two days were filled with valuable networking, along with insightful conversations and innovative strategy discussions led by?Gerry Chiaro with Northwestern University Medill Integrated Marketing Communications. We're excited to see the positive impact this workshop will have on promoting Utah's incredible destinations. A huge thank you to everyone who participated! #UtahTourism #DestinationMarketing #MarketingWorkshop #SLC #Collaboration #DMOs

We recently co-hosted a webinar detailing the Utah Office of Tourism + Tourism Exchange USA partnership, including how to Get Connected, how to expand online distribution, and how to help offline businesses become bookable online for the first time. Thanks to our partners for attending, engaging, and sharing your insights. https://lnkd.in/g-8cKhe6

The Utah Office of Tourism is excited to announce a transformative collaboration with Tourism Exchange USA, an open digital marketplace in partnership with Brand USA, set to redefine how local tourism businesses engage with the global travel marketplace… "We’re committed to diversifying Utah’s visitor base, distributing travelers across the state, and attracting visitors who are seeking authentic, quality experiences," said Natalie Randall, Managing Director of the Utah Office of Tourism and Film Commission. "Our investment and partnership with Tourism Exchange USA demonstrates that commitment. We’ve made it possible for even the smallest tourism businesses—online or offline—to expand their reach and tap into the global travel trade market at no cost, ensuring that our state remains a destination of choice for high-quality, enduring tourism." Read the full press release here: https://lnkd.in/g-8cKhe6

Congratulations Zion Natl Park Forever Project the official non-profit partner of Zion National Park, as the winner of the Utah Office of Tourism's Red Emerald Award. Representatives accepted the award at the St. George Area Chamber of Commerce Foundation Gala and Awards Night on Jan. 18.?The award celebrates individuals and organizations that shape rarified, distinctive, unique to Utah and highly coveted experiences. View the press release: https://lnkd.in/gvpviFiS

Have you visited the 100 Years of Utah Film & Television exhibit at the Utah State Capitol Building? Escape the cold and check it out on the 4th floor from now until December 31st. Learn more at film.utah.gov/100years

November is Native American Heritage Month. Approximately 60,000 Native Americans live in Utah on the lands of their ancestors, representing more than 50 Tribal Nations, with eight being federally-recognized. These Tribes are Northwestern Band of Shoshone Nation, Confederated Tribes of Goshute, Skull Valley Band of Goshute, Ute Indian Tribe of the Uintah and Ouray Reservation, Ute Mountain Ute Tribe, San Juan Southern Paiute Tribe, Paiute Indian Tribe of Utah and Navajo Nation. #NativeAmericanHeritageMonth is a time to remember, recognize, and celebrate contemporary and ancestral traditions, festivals and lifestyles, unique heritages and cultures, and educate among Utah’s sites of dwellings, petroglyph and pictograph panels, and museum exhibits. Learn more: https://lnkd.in/gC87Ws8B

Utah: Life Elevated, the five-episode documentary podcast hosted by travel writer Aaron Millar, has won the prestigious British Guild of Travel Writers Members’ Excellence Award (MEA). The MEA celebrates members of the BGTW and is judged by UK and international travel industry professionals. In accepting the MEA, Aaron said, “I’m incredibly honored to win this prestigious award, especially as it was chosen from amongst such a high quality of work. But, to be honest, Utah made it easy for me. [...] All we had to do was give it voice.” Listen to Utah: Life Elevated on Spotify or Apple Music.

Rachel Bremer, Global Market Director, and Emma Kwanin, Global Markets Specialist (EU/UK), represented UOT’s International Team on the recent southern France, Belgium and Netherlands sales mission. They were joined by multiple partners from around the state, including Janette Peatross with the Kanab Tourism Office, Ben Fredregill with Grand County Economic Development Utah, Scott Strong with Utah State Parks, Anton Eckert with Visit Salt Lake, Kaden Figgins with Garfield County and Becki Lewis with Visit Cedar City Brian Head. The delegation had the opportunity to further strengthen the relationship initiated by the Utah Governor's Office of Economic Opportunity with the Region Sud in Southern France with an LOA. They also were able to present and meet with tour operators and media representatives to inspire travel to Utah. European visitors from these countries are excited to visit Utah and are often amazed by the state's natural beauty.

Rachel Bremer, Global Markets Director, and Emma Kwanin, Global Markets Specialist (EU/UK), recently attended the London Brand USA #TravelWeek24 conference where they met with over 30 members of the media and 45 buyers in one-on-one meetings. They joined industry colleagues, executives, airline partners, and others in networking and enrichment sessions addressing collaborative opportunities, emerging industry trends, industry challenges, and opportunities to drive travel to the U.S. and Utah.