U.S. Travel Association

?? We’re just FOUR states away from securing all 50 at U.S. Travel’s Destination Capitol Hill! It’s more important now than ever for us to unite and amplify the travel industry’s indispensable role in showcasing America’s greatness.? Nebraska, New Mexico, Rhode Island and West Virginia: we need your voice in D.C.! Will you help us complete the map? Register for #DCH25 to be part of travel’s future: https://bit.ly/DCH-2025

There is a significant opportunity in the U.S. to modernize and upgrade our airport systems for upcoming travel. As a member of the U.S. Travel Association (USTA) Commission, our Shawn Kinder collaborated with fellow USTA members to produce recommendations for modernizing America’s travel systems to make U.S. travel more efficient, secure and globally competitive.

It was great having U.S. Travel Association’s National Chair, Bill Hornbuckle, in Washington earlier this month for talks with Administration officials, including Transportation Secretary Sean Duffy, and Senators Jacky Rosen and Jerry Moran. Our media roundtable further highlighted the massive economic potential of the upcoming mega-decade of events — and what’s at risk if the United States doesn’t rise to the occasion. ? We’re making progress, but there's still work ahead. The White House task force for the FIFA World Cup 2026 was an important first step, but seizing the nearly $100 billion growth opportunity before us demands continued partnership and decisive action. ? Our vision is clear: a seamless, secure travel experience that turns visitors into repeat guests and secures America’s place as the #1 travel destination. Grateful for Bill's partnership as we roll up our sleeves to bring this vision to life.

Get ready, America! From the 2025 Ryder Cup to the 2026 World Cup, our nation is set to host historic events over the next four years, culminating in the 2028 Olympics. With bold leadership from Washington to modernize travel, these events could bring in 40 million visitors and boost our economy by nearly $100 billion. ?? It’s time to seize the opportunities right at our doorstep. See the plan to #ModernizeAmericanTravel: https://lnkd.in/eKyR35Sh #Travel #Olympics #WorldCup #RyderCup

??? Sick of long lines at the airport? Us too. Former NSA General Counsel and DHS Assistant Secretary Stewart Baker explains how #biometrics — like facial recognition and fingerprint scanning — could transform travel by making identity verification faster, safer and more efficient. We need action to make this vision a reality. See the plan to make American travel the best in the world: showcaseamericantravel.org. #ModernizeAmericanTravel

??? We're one step closer to seizing the potential of the FIFA World Cup 2026. Our efforts are pushing the administration to ensure the U.S. is ready to welcome millions of visitors. ? With just 15 months to go, the newly announced White House task force is a crucial step; success depends on coordination across key departments — Transportation, State, Homeland Security and Commerce. ? “The question is, do we welcome 1 million international travelers to enjoy the World Cup, or do we welcome 8 million?” — Geoff Freeman, U.S. Travel CEO, via SportsTravel Magazine. ? We’re ready to partner with the administration to make this a transformative success and showcase America as the #1 travel destination.

Travel leaders: When we show up together, our message is stronger.? Join hundreds of your peers as we head to Washington, D.C. for U.S. Travel’s Destination Capitol Hill, April 1-2. This is a must-attend event to engage directly with policymakers and champion the issues that matter most to your destination or organization. Don’t miss out — register for #DCH25: bit.ly/DCH-2025?

Exciting news! This week, we welcomed Isabel Shocket to U.S. Travel Association as Vice President of Member Growth. Isabel brings more than a decade of proven leadership in membership strategy, with experience at the National Automatic Merchandising Association and the National Association of Home Builders. In this new role, Isabel will spearhead efforts to grow our membership network through innovative recruitment strategies, high-impact growth campaigns and initiatives designed to enhance member value. We’re thrilled to have her expertise and vision on board as we continue to strengthen and expand U.S. Travel’s membership.

#BREAKING: U.S. Travel Association applauds President Trump for establishing a White House task force for the FIFA World Cup 26 — a major victory for travel and a key recommendation we championed in the Commission on Seamless and Secure Travel’s report.? ? “This was a top priority for U.S. Travel,” said U.S. Travel CEO Geoff Freeman. “The creation of this task force will ensure the U.S. is fully prepared to host the world’s largest sporting event. We are grateful for the administration’s leadership in bringing together the necessary resources to support the massive influx of travelers, and we are confident this will lay the foundation for a truly transformative mega-decade of events." ? The details via CNN: https://lnkd.in/eaujmEKa

Biometrics = faster, more secure borders. Jody Hardin, Executive Director of Innovation and Strategy at U.S. Customs and Border Protection, highlights cutting-edge biometric technology used at airport customs that keeps America safe and global travel moving. Explore U.S. Travel’s policy recommendations to create the most advanced customs and border process since Global Entry. https://lnkd.in/ecJYA-bB #ModernizeAmericanTravel