Conversion

HUGE announcement that Varun Nair is now Conversion's newest Growth Engineer. Varun is leaving his Big Tech, remote-friendly job at Coinbase in NYC to take a small pay cut and come work 6 days per week in person in San Francisco. Why would anyone do that? I've known Varun since we were at UC Berkeley together, and after failing to convince him over the phone to come join, I invited him to join the team for lunch casually. After that 30 minute lunch, Varun was sold. In his words, "there was something about being in a group of 15 young hustlers trying to change the world that you just don't get at Big Tech." Varun wants to win, have fun building amazing things quickly and autonomously, and eventually, become a generational founder. We believe Conversion is the perfect place for him to get all those things done. Varun - welcome and congratulations on the new gig and move to the west coast. We are super pumped to see you grow with us!

We went from $0 to $6M ARR in under 18 months using primarily paid marketing channels (especially Google Ads). The best part? We spent <$2M to do it. But paid is so expensive and competitive, right? Not if you do it correctly. I'm giving away the exact internal playbook we used for Search Engine Marketing (100+ hours of learnings on over $1M in spend), including: 1/ What is the ideal amount to spend on branded keywords? 2/ How many new ad variations/creatives should we test each month? 3/ How much should you spend on retargeting campaigns? 4/ When (and how much) should you bid on competitor terms? 5/ How do you continually generate new keywords to increase search volume? 6/ When do you know you need to prune certain keywords? Want our full guide? Comment "CONVERT" and I will send it to you. Part 2 coming soon!

It has been amazing working with?Jeremy Boudinet?and the Textla team! Such amazing results can only come from a great team, great product, great customer, and a little Conversion agentic magic. ?? Using Seona, they've seen a 56% increase in organic traffic. I'm super excited to continue sharing these stories!

Today, I'm excited to welcome?Swamik Lamichhane (ex-Forward, Harvey Mudd) to the Conversion team! Swam was referred to us by?Sam Bochner,?who gave him the highest praise: “Swam doesn’t quit until the job’s done.” That alone was enough to pique our interest. When?Charlie He and I first had him come on-site, we asked about his firmware experience. He simply smiled and said, “I learned it on the job.” Turns out he joined Forward with zero hardware background, but within weeks he’d become a go-to engineer - writing firmware from scratch and tackling new challenges without hesitation. That’s exactly what we look for at Conversion: people who see the unknown as a playground, not a roadblock. We don’t bother with story points or detailed estimates. Instead, we give our engineers large, open-ended tasks to tackle head-on. Swam was a perfect fit for this from day one. We’re growing fast at Conversion, and we need more folks like him across departments. If that sounds like you, check out our open roles (link in comments). We’d love to have you on board :)

We spent $30k on a new domain name. Then we rebranded, launched, and deployed a fresh new identity in just 21 days.??? ?? Today, StyleAI is officially Conversion, because the name should match our true mission: turning data into growth and traffic into tangible results, driving conversions as the north star for all customers. When James Jiao and I first started StyleAI, our pitch was straightforward: build a fully custom, conversion-focused landing page in 3 minutes with GPT. That alone was a huge leap for many businesses, but it was always just the start. Through a lot of research and working closely with customers, we identified the next most important needs for digital-native businesses who want to grow their inbound. We added SEO (Seona), Google Ads (Adwin), predictive analytics, and an AI-driven data layer powering it all. 6,000 customers later, the “StyleAI” name just didn’t cover it anymore. Plus, I was tired of people thinking I was?Dhruv Bindra. ?? Why “Conversion”? We chose “Conversion” because it’s the one outcome that truly matters - turning visitors into customers, leads into loyalists, and traffic into trust. Our entire team is aligned on this north star, delivering real ROI and attributable conversions in a landscape where AI and SaaS businesses often struggle to prove their value. What This Means: 1. A New Unified Brand Experience ????- You’ll see our new identity across the platform, website, and socials - same mission and vision, but sharper look and copy that reflects what we do best. 2. Refined Dashboards & Tools ????- We’re streamlining the UI for better collaboration, simpler funnels, and deeper data insights. 3. More AI-Powered Insights ????- Our analytics engine is learning from your usage, delivering predictive recommendations that cut through the noise, all powered by our shared data layer Workshop. 4. Community & Education ????- Expect more Q&As, webinars, and resources from Conversion. We’re doubling down on empowering our community. We truthfully haven’t done a good job here, and this is a big focus of Q1 (as well as more Linkedin posts from me….) Huge shout-out to the entire team who managed to make this happen in just 21 days.?Kyle Wonzen and?Levi Kline were incredible for taking this from 0→1 in three weeks, and?Matthew Rowland and?Timofey Makhlay are two of the best frontend executioners in the bay. From design to engineering, it was an all-hands sprint, and we are extremely excited to show you what’s to come. For more information about the entire rebrand process and our journey to Conversion, I’ve attached a link to a blog from?Kyle Wonzen ?and?Levi Kline that dives in depth into the process for those who are going through establishing their first (or second) brand. And if you’re curious how Conversion helps 6K+ businesses turn insight into action, shoot me a message. I’d love to show you how our AI-driven platform can supercharge your marketing stack (or check it out at conversion.ai).???

Our team is growing! We are welcoming Obinna A. to the StyleAI family today. Obinna is a former founder and Linkedin engineer and will be working on our product engineering team. We are expanding rapidly and still hiring across engineering, business, and growth roles in-person in our SF office. Check out our open roles at https://lnkd.in/eHdzDgpw.

Fueled by AI: How Tough Trucks For Kids ?? Took the Fast Lane ? Curious how fast-growing, small retail brands are using AI to compete with the big players? We sat down with one of the fastest growing toy brands, Tough Trucks for Kids, who turned to StyleAI's Seona platform to supercharge their SEO and get their products ranking right alongside the likes of Amazon, Target, and Walmart. Here's the TL;DR: - A 700% boost in organic SERP traffic alongside phenomenal social traffic - First-page Google rankings for their top-selling products - Boosted Google PageSpeed SEO Score from 67 to 92 – with over 1,000 SEO code errors resolved Co-founder ankur shrestha ?? said it best: "Thanks to Seona, our average organic website traffic skyrocketed by 700%. We didn't just get back on track; we left our old records in the dust." ?? Ready to see the full story? Check it out here: https://lnkd.in/gSSN3rXv