We spent $30k on a new domain name. Then we rebranded, launched, and deployed a fresh new identity in just 21 days.??? ??
Today, StyleAI is officially Conversion, because the name should match our true mission: turning data into growth and traffic into tangible results, driving conversions as the north star for all customers.
When James Jiao and I first started StyleAI, our pitch was straightforward: build a fully custom, conversion-focused landing page in 3 minutes with GPT. That alone was a huge leap for many businesses, but it was always just the start. Through a lot of research and working closely with customers, we identified the next most important needs for digital-native businesses who want to grow their inbound. We added SEO (Seona), Google Ads (Adwin), predictive analytics, and an AI-driven data layer powering it all. 6,000 customers later, the “StyleAI” name just didn’t cover it anymore. Plus, I was tired of people thinking I was?Dhruv Bindra. ??
Why “Conversion”?
We chose “Conversion” because it’s the one outcome that truly matters - turning visitors into customers, leads into loyalists, and traffic into trust. Our entire team is aligned on this north star, delivering real ROI and attributable conversions in a landscape where AI and SaaS businesses often struggle to prove their value.
What This Means:
1. A New Unified Brand Experience
????- You’ll see our new identity across the platform, website, and socials - same mission and vision, but sharper look and copy that reflects what we do best.
2. Refined Dashboards & Tools
????- We’re streamlining the UI for better collaboration, simpler funnels, and deeper data insights.
3. More AI-Powered Insights
????- Our analytics engine is learning from your usage, delivering predictive recommendations that cut through the noise, all powered by our shared data layer Workshop.
4. Community & Education
????- Expect more Q&As, webinars, and resources from Conversion. We’re doubling down on empowering our community. We truthfully haven’t done a good job here, and this is a big focus of Q1 (as well as more Linkedin posts from me….)
Huge shout-out to the entire team who managed to make this happen in just 21 days.?Kyle Wonzen and?Levi Kline were incredible for taking this from 0→1 in three weeks, and?Matthew Rowland and?Timofey Makhlay are two of the best frontend executioners in the bay. From design to engineering, it was an all-hands sprint, and we are extremely excited to show you what’s to come.
For more information about the entire rebrand process and our journey to Conversion, I’ve attached a link to a blog from?Kyle Wonzen
?and?Levi Kline that dives in depth into the process for those who are going through establishing their first (or second) brand.
And if you’re curious how Conversion helps 6K+ businesses turn insight into action, shoot me a message. I’d love to show you how our AI-driven platform can supercharge your marketing stack (or check it out at conversion.ai).???