Sellfire

?? Sales Lab Scripting Origin Story ?? One of our mentors, David Rubin (9x entrepreneur and co-founder of Sellfire) saw firsthand how Sales Lab Scripting transformed the way teams sell. In today’s post, I’m sharing his foreword to our book—diving into the origin story of our scripting process and the infamous "Team 19". If you were on team 19 or witnessed it, please share any stories if you have em! Check it out below! ?? #SalesLabScripting #Sales #BookLaunch

?? BIG ANNOUNCEMENT: Our Book Is Finally Here! ?? After five years of writing, testing, and refining, Sales Lab Scripting—the book I’ve co-authored with Butch Hodson—is finally coming out on March 25th! Most sales books sound smart but don’t actually help you close more deals. They’re full of theory, motivation, and best practices, but few give you something you can read, apply immediately, and see your sales spike the same day. That’s why we wrote this. Who This Book Is For: ? Sales reps who want to close more deals—now. ? Sales leaders & CEOs looking for a proven, scalable sales process. ? Startups that need a repeatable system to grow their sales team. ? High-velocity sales teams—not enterprise deals that take 6-12+ months. What’s Inside? ?? Proven scripts you can use immediately. ?? Call structures that drive urgency and engagement. ?? Objection-handling techniques that actually work. ?? Tonality and phrasing strategies to boost persuasion. ?? Sales Lab testing framework—how to refine and scale scripts with data. ?? How to close deals faster in high-velocity sales cycles. ?? Common mistakes sales teams make (and how to fix them fast). ?? Training strategies to ramp up reps quickly. We built this book as a real-world sales playbook—one you can open, find a script or framework, apply it, and start closing more deals right away. No fluff. No vague advice. Just a proven system that’s helped teams scale from a few reps to 200+ and exit for millions. ?? Check out the Introduction Chapter attached—let us know what you think!

?? The Countdown to Launch Continues! ?? Yesterday, I announced that my book, Sales Lab Scripting: The Proven Playbook to Scientifically Crush Your Sales Goals, is dropping next Tuesday, March 25th. Today, I want to dive deeper into why we wrote this book—and why it’s a game-changer for high-velocity sales teams. To break it all down, Butch Hodson and I sat down with ????♂? Scott Leese Leese and Richard Harris? on the Surf & Sales Podcast to explore what really makes transactional sales work. ??? We covered: ? What high-velocity/transactional sales actually means—and how it differs from enterprise sales ? The critical skills needed to succeed in a fast-paced sales environment ? How to build repeatable, scalable sales processes that drive consistent results ? The power of scripting in closing deals faster ? Mental fortitude and handling rejection in high-volume sales ? The story behind Sellfire's unique CRM built specifically for transactional sales If you’re leading a sales team, managing high-velocity deals, or just want to close more sales faster—this episode is for you. ?? Listen to the full conversation here: https://lnkd.in/e2dqwJdq #SalesLabScripting #SalesPlaybook #HighVelocitySales #SalesLeadership #Podcast #SalesScripts

?? BIG ANNOUNCEMENT: Our Book Is Finally Here! ?? After five years of writing, testing, and refining, Sales Lab Scripting—the book I’ve co-authored with Butch Hodson—is finally coming out on March 25th! Most sales books sound smart but don’t actually help you close more deals. They’re full of theory, motivation, and best practices, but few give you something you can read, apply immediately, and see your sales spike the same day. That’s why we wrote this. Who This Book Is For: ? Sales reps who want to close more deals—now. ? Sales leaders & CEOs looking for a proven, scalable sales process. ? Startups that need a repeatable system to grow their sales team. ? High-velocity sales teams—not enterprise deals that take 6-12+ months. What’s Inside? ?? Proven scripts you can use immediately. ?? Call structures that drive urgency and engagement. ?? Objection-handling techniques that actually work. ?? Tonality and phrasing strategies to boost persuasion. ?? Sales Lab testing framework—how to refine and scale scripts with data. ?? How to close deals faster in high-velocity sales cycles. ?? Common mistakes sales teams make (and how to fix them fast). ?? Training strategies to ramp up reps quickly. We built this book as a real-world sales playbook—one you can open, find a script or framework, apply it, and start closing more deals right away. No fluff. No vague advice. Just a proven system that’s helped teams scale from a few reps to 200+ and exit for millions. ?? Check out the Introduction Chapter attached—let us know what you think!

You can take a high velocity seller and teach them to succeed enterprise sales, but you cannot take an enterprise seller and teach them to succeed in high velocity sales. Ask any sales leader who has tried…it doesn’t end well. [ok sure there are exceptions to every rule but...] It demands a distinct approach to building rapport. Success hinges on the first five seconds of contact. Every word matters, especially on calls where visual cues are absent. Any hesitation or uncertainty immediately damages credibility. Professional conduct takes precedence over personal connections. Unlike relationship-based selling, high-velocity sales require focused, value-driven interactions. The goal is demonstrating business value and problem-solving capability - not building friendships. Tone and delivery significantly impact success. Product knowledge translates directly into vocal confidence, helping reduce customer risk perception. Energy management is crucial. Reps must balance enthusiasm with professionalism. Too little energy suggests disinterest; too much appears desperate. A well-designed script serves as the foundation for success. It enables consistent, efficient delivery of value propositions while respecting the customer's time. In high-velocity sales, rapport building must be intentional and efficient. The key is delivering immediate value while maintaining unwavering professionalism throughout each interaction. One of the companies I invested in earlier this year Sellfire - is literally ON FIRE with growth right now and they wrote about this world here: https://lnkd.in/eknebTsQ

Out Now - "Professional Outbound" Link in comments #businesspodcast #salespodcast #business #sales #outbound #management #startup #coldcalling