UserTesting

Big news! UserTesting has been awarded U.S. Patent No. 12,242,515 B2 for our AI-powered intent customization technology. This innovation takes our Custom Insights capabilities to the next level, allowing businesses to tailor AI insights to their unique industry terminology. Imagine AI that understands "king" as a mattress size for Serta and a historical figure for The Wall Street Journal. That's the power of context! Learn how this breakthrough is making customer insights more precise, scalable, and actionable. https://lnkd.in/d-78g5K2

Great design isn’t just art; it’s measurable. In 2025, 89% of companies will compete on CX, and 80% of customers value experience as much as the product. Every design choice impacts conversions, engagement, and revenue. Learn how to: ? Optimize UX for higher goal conversions ? Predict design impact before launch ? Benchmark success with real user insights Get the guide ?? https://lnkd.in/eQCGVssn

We’re hitting the road and bringing the future of CX to you! Join our THiS Connect city tour, an exclusive roadshow bringing together industry leaders to explore where AI, innovation, and customer experience collide. We'll be coming to... ?? San Francisco | May 1 ?? New York | May 29 ?? London | June 5 Spots are limited - request your seat now! https://lnkd.in/eGUutShi

This week, we’re unlocking expert strategies to help you break through the noise and drive real results. Here’s what’s inside: ?? How UX + marketing collaboration leads to better customer experiences, featuring top experts ?? 10 powerful tips for CTAs that actually convert ?? How to optimize every digital touchpoint to win repeat customers ? THiS Connect - an invite-only event for marketing and CX leaders shaping the future

Free Ad-Supported Streaming TV is evolving, well, fast. Get up-to-speed on the latest FAST data and insights in our new report. Download it now for free: https://lnkd.in/gDM2kpCY

70% of online shoppers abandon their carts—do you know why? Hidden friction in the digital experience is costing retailers big. Join us on March 18 for a webinar where we’ll uncover the biggest obstacles to conversion and share strategies to reduce cart abandonment, build trust, and turn shoppers into repeat customers. ?? March 18 | 11AM PT Register now to save your spot! https://lnkd.in/e2229Twk?

Want to improve NPS? Start by listening to your customers. Too often, teams track Net Promoter Score without fully understanding why customers feel the way they do. By pairing NPS with user insights, companies can identify pain points, optimize experiences, and turn passive users into loyal advocates. Learn how to connect research findings to measurable outcomes and drive real impact. Read the full guide: https://lnkd.in/eGPcFzFC

Burberry set out to elevate their app experience by putting real customer insights at the heart of their strategy. The goal? Boost engagement through personalisation. ?? Discover how Burberry is leading the way—and how you can too. https://lnkd.in/eHG-ipT5

Want to build products users actually love? Start with research. Too often, user research comes in after major product decisions have been made - leading to costly rework and missed opportunities. But when research is embedded early in product development, teams can validate ideas, reduce risk, and ensure they’re solving real user problems from the start. Learn how to champion research from day one and make user insights a key part of your development process. Read more: https://lnkd.in/e_6exE-g

Would you trust an AI to train your puppy? ?? Zigzag’s users do—and it’s changing the game. In this Insights Unlocked episode, Jack Mitchell joins Michael J Domanic to share how Zigzag built Ziggy, an AI-powered chat that removes friction from puppy training, increases retention, and makes expert guidance more accessible. The result? More engagement, fewer support requests, and happier pet parents. Listen now to see how AI is reshaping customer experiences! https://lnkd.in/e7gSFUqb