UserTesting

Free Ad-Supported Streaming TV is evolving, well, fast. Get up-to-speed on the latest FAST data and insights in our new report. Download it now for free: https://lnkd.in/gDM2kpCY

70% of online shoppers abandon their carts—do you know why? Hidden friction in the digital experience is costing retailers big. Join us on March 18 for a webinar where we’ll uncover the biggest obstacles to conversion and share strategies to reduce cart abandonment, build trust, and turn shoppers into repeat customers. ?? March 18 | 11AM PT Register now to save your spot! https://lnkd.in/e2229Twk?

Want to improve NPS? Start by listening to your customers. Too often, teams track Net Promoter Score without fully understanding why customers feel the way they do. By pairing NPS with user insights, companies can identify pain points, optimize experiences, and turn passive users into loyal advocates. Learn how to connect research findings to measurable outcomes and drive real impact. Read the full guide: https://lnkd.in/eGPcFzFC

Burberry set out to elevate their app experience by putting real customer insights at the heart of their strategy. The goal? Boost engagement through personalisation. ?? Discover how Burberry is leading the way—and how you can too. https://lnkd.in/eHG-ipT5

Want to build products users actually love? Start with research. Too often, user research comes in after major product decisions have been made - leading to costly rework and missed opportunities. But when research is embedded early in product development, teams can validate ideas, reduce risk, and ensure they’re solving real user problems from the start. Learn how to champion research from day one and make user insights a key part of your development process. Read more: https://lnkd.in/e_6exE-g

Would you trust an AI to train your puppy? ?? Zigzag’s users do—and it’s changing the game. In this Insights Unlocked episode, Jack Mitchell joins Michael J Domanic to share how Zigzag built Ziggy, an AI-powered chat that removes friction from puppy training, increases retention, and makes expert guidance more accessible. The result? More engagement, fewer support requests, and happier pet parents. Listen now to see how AI is reshaping customer experiences! https://lnkd.in/e7gSFUqb

Building AI products is different - but are you testing them differently? AI-enabled experiences come with unique challenges, from evolving user trust to model accuracy and unexpected behaviors. Successful teams embed AI UX research throughout development to de-risk decisions and ensure a seamless experience. Learn how to test AI-powered products effectively and create experiences users trust. Read more: https://lnkd.in/e9uYeytS

You may be inspiring someone right now. And have absolutely no idea that you are. Before meeting Jamie Anderson, our host Amy would have made every excuse under the sun to not have to speak at events or get in front of a camera. But while jumping into her first Director-Level role, he inspired and encouraged Amy - even helping her launch a mini talkshow during her time at UserTesting, which went on to be a huge success! And so there is a good chance The Braw Tech Podcast would never have happened if Jamie hadn't pushed her out of her comfort zone 6 years ago. Take this as your own reminder / wake-up call to inspire those around you. Lift them up. And you never know where it could lead them. To watch the full episode with Jamie, head to YouTube ?? https://lnkd.in/gqc_NmVU #TheBrawTechPodcast

One of the biggest events of the year, #SXSW, kicks off this weekend! Don't miss our very own CMO, Johann Wrede at the Brand Innovators Leadership in Brand Marketing Summit, where he'll be hosting a fireside chat with these industry leaders. https://lnkd.in/gRAqnk49

Is your content helping or hurting your user experience? ?? A single word can make or break engagement—yet too many brands overlook content testing. UX experts Bobbie Wood, Natalie M. Dunbar, and Kelly Erickson share how to benchmark content, track impact, and prove ROI in the latest episode of #InsightsUnlocked. ?? Learn how to measure what matters and optimize your content for real results.?Listen on your favorite streaming platform now. https://lnkd.in/ey_mb_Eu