Skepticism around AI in qualitative research is understandable. However, participant experiences are consistently challenging these preconceptions.
Consider this feedback from a user who just completed a 45+ minute session (non-panel participant) on Userology, moderated by AI:
“Better experience than I thought… better than a real person… more stress-free.” This isn't an isolated instance. We are observing a pattern of participants appreciating key aspects of AI moderation:
- Clarity and Focus:?AI ensures sessions remain structured and task-oriented, maximizing data collection.
- Reduced Interviewer Bias:?The absence of human interviewer bias can create a more comfortable and open environment for participants.
- More honesty:?Participants often find the AI moderation surprisingly natural and non-judgemental, & hence share thoughts more honestly
For product managers and designers aiming for rapid, reliable user insights, AI moderation offers a compelling approach. Userology is built to make this accessible and impactful.