Userled

BIG NEWS: USERLED + 6SENSE = NEXT-LEVEL ABM ?? We’re thrilled to officially announce our partnership with 6sense! ?? This collaboration brings together two powerful platforms to help you achieve more with your ABM strategy. Here’s what this means for you: ? Effortlessly select audiences from 6sense to personalize content at scale. ? Gain deeper insights by tracking key account activity across both personalized assets and your website. ? Drive smarter engagement with actionable data that keeps sales and marketing perfectly aligned. Together, Userled and 6sense make it easier than ever to deliver meaningful, 1:1 experiences that fuel pipeline growth. We can’t wait to see how this partnership helps ABM pros like you create standout campaigns and drive better results.

CHOOSING THE RIGHT ABM TOOL CAN MAKE OR BREAK YOUR STRATEGY. ?? With so many options out there, how do you know which solution is the best fit for your organization? ABM success relies on selecting a tool that empowers your team to personalize at scale, align across departments, and drive measurable results. We just published an article breaking down the top ABM platforms, highlighting: ? What they bring to the table ? How they compare ? Key features you should consider Here’s a sneak peek at what to look for in an ABM tool: ? Seamless integration with your CRM and tech stack ? Scalable, 1:1 personalization capabilities ? Robust analytics to track engagement and ROI ? Multi-channel orchestration for coordinated outreach ? AI and intent data to prioritize high-value accounts Curious which tool might be the right fit for you? Check out the full article to see how today’s leading ABM platforms stack up. ?? https://lnkd.in/eahjug_5

This wasn’t possible before ↓ Capturing LinkedIn Ads engagement from target accounts outside of LinkedIn Campaign Manager. With over 7 years of experience targeting and converting key accounts through inbound and outbound strategies—and managing $$k monthly on LinkedIn Ads—I’ve spent countless hours piecing together account engagement. From analyzing LinkedIn Ads data to tracking CRM and website activity, my goal was always the same: to inform sales on when to act and which accounts to prioritize. But there was always a gap. What if you could capture LinkedIn Ads engagement (like clicks, reactions, or impressions) from target accounts outside of LinkedIn? What if you could cross-reference it with other signals—like website visits or outbound activity? And then push all that data directly into your CRM to help sales act on warm opportunities? This wasn’t possible before. Now, it is—with Userled. Here’s why I’m excited: it unlocks a ton of potential for account-based strategies. 1?? Outbound prioritization If an account shows high LinkedIn engagement (e.g., multiple clicks) but no conversions, sales can multi-thread outreach to key stakeholders at just the right time. 2?? Real-time engagement Use LinkedIn Ads engagement data to dynamically update audiences, refine messaging, or activate sales based on real-time signals of intent. 3?? Engagement scoring Combine LinkedIn Ads engagement with other activities (e.g., website visits, email clicks) to prioritize the accounts most likely to convert—while re-engaging those that need a push. For anyone running ABM programs or managing LinkedIn Ads, this kind of visibility and integration is just a must. It turns LinkedIn Ads from a top-of-funnel lever into a full-funnel strategy. More in comments on how ↓

I've been exploring AI and its potential role in the future of ABM (especially ABX), and here's where I see things heading: THE TWO SIDES OF THE COIN: 1?? GENERATIVE AI ? Customizing the experience to match the target account's branding (logo, colors) ? Leveraging personalized data points like company name, prospect name, and title ? Embedding personalized images into landing pages for a tailored experience 2?? EXTRACTIVE AI ? Including the full buying committee and relevant personas in a customized landing page ? Summarizing valuable company insights for faster, more efficient content creation ??DYNAMIC & LOGIC ? Featuring logos and case studies from similar industries or stages to build credibility ? Adding the right sales rep or AE’s calendar to boost interactions THE TAKEAWAY: Generative AI + Extractive AI will empower us to scale our ABM motion while remaining targeted with our personalization and relevancy efforts. This dual power means: - AI for SMBs acts like a personal assistant, helping teams personalize with agility. - AI for enterprise operates as a copilot, harmonizing generative and extractive capabilities to manage complexity and scale effectively. Leading to: 1?? ABM will become more accessible and efficient. 2?? Scalable growth ABM strategies will thrive, backed by readily available, shared playbooks. 3?? Marketing and sales teams will have more bandwidth to focus on creative, high-touch 1:1 ABM programs. At the end of the day, this evolution should mean more standout campaigns that make B2B less boring and way more engaging for everyone involved. And that’s exactly what we’re all about at Userled—helping make this vision come to life.

WE’RE AT THE GLOBAL ABM CONFERENCE TODAY! ?? The Userled team is live at The Global ABM Conference by B2B Marketing, and we’re excited to connect with ABM leaders. Swing by Stand 17 (right next to our friends at 6sense!) to: ? See how we make every touchpoint personal at scale. ? Check out our 1:1 landing page templates—they’re turning 4 out of 5 outreach attempts into positive replies. ?? ? Chat with our team and get your biggest ABM questions answered. We’re here to show you practical ways to use scalable, 1:1 personalization that drives pipeline growth and improves engagement. ?? Come by, say hello, and discover how we’re helping ABM pros like you create standout experiences across channels.

MEET US AT THE GLOBAL ABM CONFERENCE! ???? We’re thrilled to sponsor The Global ABM Conference 2024 on November 6th, right here in London! ?? Find the Userled team at Stand 17—right next to our partners at 6sense—to talk all things AI, ABM, and winning more key accounts. ?? Here’s a taste of what we’ll be sharing: ? Our 1:1 landing page template that’s getting positive replies from 4 out of 5 prospects (yes, you read that right!). ? AI-generated personalized assets that make your ABM campaigns stand out and scale with ease. Not registered yet? No problem! We have a 20% discount code for you—just drop a comment below, and we’ll send it over. ??? Can’t wait to connect, collaborate, and show you how Userled can take your ABM strategy to the next level. ??

WHEN "GHOSTS" COME BACK TO HAUNT YOU... ?? It’s that time of year again, when ghosts pop up out of nowhere... including the ones that mysteriously vanished from your pipeline only to suddenly reappear. ???♂? We get it—sometimes prospects go quiet, but with Userled’s 360° visibility, you don’t have to be left in the dark. ?? While they’re “ghosting,” you can still see how they’re interacting with your content, engaging with ads, or exploring your website—all in real-time. So when it’s time to re-engage, you know exactly how and when to reach out. No more guessing games; just better timing and smarter follow-ups. Because who says B2B can’t be a little spooky and strategic? ?? Happy Halloween to all the ghosts and ghouls in our pipelines! ????

?? Exciting News: We're Sponsoring International Talent! ?? As someone who needed sponsorship to work in the UK, I’m thrilled to announce that Userled is now opening the doors to talented professionals from all over the world! This feels personal because I know the challenges involved, and now we're making it easier for top talent to join us. If you're driven and skilled, you could be part of our team, no matter where you're based. We have 10+ open roles in the UK and the US across various departments—tech, marketing, product, and more. We're ready to help you make the move!

People > Process > Technology Enterprise deals are won by delivering value to every persona in the buying group—not pushing products. Our approach at Userled focuses on empowering each stakeholder at every stage, using a People > Process > Technology framework. 1???People People want to connect and share. ? We're making it a priority to engage on social media, sharing our journey and insights on ABM. ? We’ve initiated partnerships and hosted events partners to bring people together. ? Launched our ABM Job Board—connecting talent with top brands, helping grow careers and networks. (/job-board) ? We’re open to connecting potential customers with current clients to remove uncertainties and build trust as we move further down the funnel. ? Increased our presence at events and tradeshows, creating opportunities to meet people in person. 2???Process People want to learn and be guided. ? We’ve launched playbooks that guide teams on winning enterprise deals with step-by-step tutorials—sharing our secret sauce, no holding back. (/playbooks) ? We’re soon launching our ABM Academy to teach how to build a scalable, successful ABM program with expert insights. Want to share your insights or contribute? DM me! ? We’re transparent in showing how implementation looks, so customers know exactly what to expect—no surprises. (/implementation) 3???Technology People want to try, and project themselves. ? Released our Marketing Assets Generator, enabling users to create tailored content for key accounts, industries, and personas across different mediums. ? We prepare fully customized, 360-degree demos for our key prospects, showcasing their use cases so clearly that saying “yes” becomes the natural next step. At the core, people want to connect, learn, and try. When we guide them through this journey, deals close smoother and faster. ?? Remember: Always go the extra mile that your competitors won’t. It’s those small, thoughtful steps that set you apart and turn opportunities into lasting partnerships.

ABM + AI is the future. It may sound cliché, but this combination is what will make your strategy truly scale. At Userled, this approach is how we consistently outperform the competition. While other vendors rely on manual personalization that’s tedious and limited, we automate the process with AI, handling the heavy lifting so you can focus on what matters most: strategy and execution. ABM + AI is our secret sauce. It’s what empowers us to deliver 1:1 personalization at scale across channels like web, ads, email, and more. So, what’s personalization in a 1:1 experience? ? Customizing the experience with the target account's branding (logo, colors) => automated and scalable ? ? Incorporating personalized data points like company name, prospect name, and title => automated and scalable ? ? Embedding personalized images into landing pages => automated and scalable ? And what’s relevancy in a 1:1 experience? ? Including the buying committee and relevant buyer personas in a tailored landing page => manual (but soon automated) ?? ? Featuring customer logos and case studies from similar industries or stages => automated and scalable ? ? Adding the right sales rep or AE’s calendar to the page => automated and scalable ? Userled removes the complexity of scaling personalization—automating 80% of the work—so you can focus on nailing the 20% relevancy that drives real impact. Because relevancy is what turns a generic interaction into a meaningful connection. ?? The result? More pipeline and increased revenue from your key accounts. Here’s the kicker: we’ve iterated dozens of times before finding the perfect 1:1 landing page template that works—and now, 4 out of 5 prospects we engage with respond meaningfully. ?? Comment "ABM", and make sure we’re connected—I'll send you the 1:1 landing page template we use for key accounts in our outreach. ↓