UserEvidence

Taking credit where credit is given. ?? Laura McAnena and the Userpilot crew

Excited to announce that you might soon be excited to announce your new position as our Lead Product Designer. Apply here: https://bit.ly/43gk8Fk

Is your customer evidence (or lack thereof) slowing down deals? Use this internal interview template to surface big-picture insights from your team's sales leaders. Pairing them with insights you've learned from AEs, SDRs, and marketing leadership will help you spot trends and fill the gaps in your evidence library. We've got those specific worksheets available for download right here ?? https://bit.ly/4aTYxo5

Manually maintaining spreadsheet libraries of customer stories, testimonials, stats, and advocates = Good(?) Using tools and tech to streamline all of that for you = Better. Definitely better. Here are some of our favorites. Including us. Shameless.

There are at least four ways to spin this and they all sound pretty good to us. A big yeehaw to the 600 currently nominated for the Base - Customer Led Growth Top100 CMA 2025 awards. 100 of which, in case you didn't know, are our customers. Voting closes TODAY if you wanna show these pros some love ?? https://bit.ly/3Xho0SO

Nbd just imagining all of the ways I'm gonna turn this customer story into content.

Get you an employee who unpacks their work ?????????????????? nightmares by turning them into comics. h/t Amanda Newman

***ENDORSEMENT*** One of the most consistent headaches in my marketing career has been finding reliable ways to gather customer feedback. Even when we did have an OK solution, finding a way to organize and use that feedback was lacking. Enter UserEvidence. I've been following these guys for a few years. I thought their HQ in Jackson Hole was unique, I liked their marketing creative, I even tried to sucker their CEO into finding me an Airbnb once when I forgot to book a room after LOTOJA. When I got to Solutionreach, it finally seemed like the chance to book a demo and see what the platform was all about. And I'm so glad I did. The platform seemed easy to use and easy to manage. Onboarding was fast. We signed and pulled the trigger on our first surveys in under 30 days. The results? Some of the best and most reliable customer feedback we've ever had, categorized and displayed in an easy-to-navigate, shareable dashboard. Our sales team has access. Our entire company has access. Shoot – our prospects even have access. We're not out here selling snake oil. But proving that in the B2B space is tough these days. Being able to show legit customer satisfaction and feedback is key. Stoked to scale this tool and keep it rolling.

"AI" is basically the new "digital transformation" in B2B messaging. Buzzwords and trends will come and go from your website—but customer evidence never goes out of style. h/t Sam Langrock (Recorded Future)

Interviewing your sales team regularly to find customer evidence gaps is a good idea. Asking them open-ended questions like, "What customer evidence do you need?" is not. Instead, shape your questions by focusing on what you already know: ?? Are competitors winning because they convey their value prop better? ?? Is there a lack of evidence for key verticals? Use those gaps to go deeper with questions tailored to both Sales and leadership stakeholders. Here are some examples for each: ??????????: ?What’s the hardest part about convincing buyers to progress beyond a discovery call? ?Are there any recurring objections you’re hearing? ?What’s a common “aha!” moment that helps buyers see the value of our product or service? ????????????????????: ?What is our most significant competitive advantage, and where do we fall short? ?How can we better equip our Sales to get buy-in from the decision-makers? ?Are there any market shifts or trends we need to address either right now or next year? Ask better questions, get better answers, identify patterns, and bring your gaps into view.