Crowd

?? WE ARE LIVE! Crowd isn't just any tool. It's THE all-in-one solution for gathering feedback and research data. Whether you're collaborating with your team or shining solo, Crowd empowers you to refine and innovate amazing products with real user insights. The insights you need to drive success are only a sign-up away. Explore now at crowdapp.io! . #UserInsights #UserResearch #UserFeedback #ProductDevelopment #UXDesign #UXResearch #ModeratedSessions #UnmoderatedTests

The day is finally here! ?? ?? Crowd is live at Web Summit 2024, showcasing our latest updates at stand A524. Stop by to experience Crowd 2.0 in action and see how we're making user insights and customer intelligence more intuitive and accessible than ever before. Learn more about us ?? https://crowdapp.io/ Our team will be giving live demos all day, so don't miss your chance to discover the future of user analytics. See you on the show floor! #WebSummit2024 #userresearch #useranalytics #customerinsights #customerresearch #websummit

#WebSummit, here we come! ?? We're excited to announce that Crowd has been selected for the Web Summit 2024 startup program in Lisbon this November! Be among the first to experience Crowd 2.0 in action. We'll be showcasing live demos at our stand, revealing how we're making user insights more intuitive and accessible than ever before. Want to see the future of user analytics? Stop by to discover how Crowd is transforming the way companies understand and act on user research. Looking forward to connecting with fellow innovators, researchers, and tech enthusiasts who share our passion for data-driven insights. See you in Lisbon! ?? #userresearch?#uxresearch?#UXR #useranalytics #analytics

Check out these recent UXR openings! 1. Director, Research at Spectrum https://lnkd.in/dKMiAmQw 2. Sr. UX Designer at AppFolio https://lnkd.in/d2hKcVck 3. UX Researcher - Digital at Absa Group https://lnkd.in/dGjnwKxk

Reposting for more reach for the UXR folks

Ever wondered why a product or service is not usable, why it feels so hard to use it? Well, here is my take on the elephant in the room... ;-) #sales #product #ux #users #feedback #fear #rejection #culture

Okay, let's get real for a sec - research questions can sometimes touch on some pretty sensitive topics, am I right? ?? As a researcher, knowing how to navigate those questions with care and empathy is essential. Here's a quick guide from the Nielsen Norman Group ??

One of our favorite ways to close out the week is by spotlighting the amazing individuals (and tools ??) who inspire us in the UXR community. Kaela Gallo is a seasoned UX researcher who excels at building both successful products and teams. Currently the Experience Research Lead, Enterprise at Asana, Kaela has a wealth of experience taking products from 0 to 1 and refining existing ones. Her expertise spans discovery and evaluative research, product development, project management, service design, and quantitative survey design and analysis. Shary Almaguer Leal is a talented Design Researcher from Mexico who works at Microsoft. She is known for her holistic approach to answering design questions through innovative research methodologies. With over seven years in the tech industry, she challenges her colleagues to think beyond traditional research methods and brings fresh, innovative perspectives to the table. Tools We’re Loving This Week ?? Cognism Cognism is a powerful tool that helps businesses find and engage with their ideal prospects by providing comprehensive company and contact information. For UX researchers, Cognism is invaluable in recruiting participants for user research. By accessing detailed firmographics, technographics, and intent data, researchers can identify and reach out to the right participants who match their study criteria. ZoomInfo ZoomInfo delivers accurate, real-time data and insights essential for UX research. By providing detailed information about companies and individuals, ZoomInfo helps researchers gather contextual insights about target users. This data can be used to understand user personas better, identify industry trends, and ensure that research is aligned with actual market needs. #UserResearch #UXResearch #CustomerFeedback #ProductStrategy #TechTools #UXR

I asked my current PM what her opinion on democratisation of research was. Her brilliant answer: 'who's got time for that?!' The reason why no other industry in the world democratises research and instead has dedicated specialists is because GARBAGE IN, GARBAGE OUT - if you build a product on bad insight, you build the wrong thing "But Nick, we're not doing mission critical work, such as saving a life, putting someone on the moon or developing pharmaceuticals" THIS IS SUCH A FALLACY! DO NOT FALL VICTIM TO THIS MORONITY!! When the board or VP or GM assigns budget to a PM, they aren't giving away free money. They expect a RETURN ON INCOME, i.e. they want that money to be an investment and to see positive returns on that investment It doesn't matter whether that budget is ￡10k or ￡10m, ROI matters In order to drive ROI, you need VALID, RELIABLE INSIGHT So when you're given a budget as a PM, and you save money by doing DIY research because 'it's not mission critical', you're directly threatening the ROI of your product When the ROI is low or negative, redundancies happen. This is a basic truth of the commercial world that we never speak about. These are the financial mechanics that directly affect your career and personal financial success Every single other industry in the world knows this and has dedicated specialist researchers. It is only IT and Digital, specifically Product Management where we naively think that anyone can do research, the outputs are easy to attain, ROI is irrelevant with zero accountability I genuinely thought that it would be the UX/UI people that wanted to acquire research skills. It would make more sense than a PM! If UX/UI people acquired research skills, we could start to create full stack designers - i.e. how things used to be, a way that worked and produced gold. PMs doing DIY research is a distraction from the Product work and destroys insight confidence Those people supporting democratisation of user research are either clueless/naive or profiting from it. It isn't the right thing to do, it doesn't deliver and is a massive mistake We have to stop repeating stupid because it's 'on trend'. The Digital herd is getting dumber and dumber because today's world is about joining the social herd and conforming to social norms. IT DOESN'T WORK IN THE COMMERCIAL WORLD. It might work for cute TikTok dances or life hacks or pranks, it doesn't work when you need to build good products by understand the users and world around you Stand out from the PM crowd. Enable your researcher. Listen to them and learn from them. Focus on ROI through valid insight. Make validity a north star and seek confidence in insight constantly. If you're not sure, extend and repeat until you are. Stop 'validating assumptions' and start hypothesis testing. Drive towards validity, not running away from it. This is what will make us all happy and successful, irrespective of experience or perspective. This is what is needed.

Wrapping up the week on a high note, we’re taking a moment to celebrate the trailblazers in the UX research community and the tools that turn ideas into reality! First up, meet Ines Ani?, a Senior User Researcher at Volvo Cars. Ines excels in foundational research, usability testing, research operations, and mentoring. She’s passionate about championing user needs and seamlessly aligning them with business goals. We also want to give a big shout-out to Angie Avera, Lead User Researcher at Peloton Interactive. Angie brings a wealth of experience in health, fitness, and wearable product design. Before joining Peloton, she was a human factors engineer at Apple, where she worked on wireless tech, wearables, hardware ergonomics, and design tailored for older adults. And speaking of tools that empower our UX journey this week: 1. Pantone: Pantone is the global authority on color, offering professional future color trends and exploring how color impacts human emotions, thoughts, and physical reactions, Pantone empowers UX researchers to create visually compelling and psychologically resonant designs. Understanding color's influence helps UX teams make more informed decisions that enhance user experiences. 2. Kaspr: For UX researchers, Kaspr can be invaluable in user recruitment. It helps quickly gather accurate, GDPR—and CCPA-compliant contact information. This ensures that researchers can efficiently connect with the right participants, speeding up the research process and enhancing the quality of insights. 3. Lavender ??: Lavender can be a game-changer for researchers when communicating with participants or stakeholders. They can help optimize email content for clarity and engagement, which can help ensure that messages are well-received, improve response rates, and facilitate smoother research collaborations. #UserResearch #UXResearch #CustomerFeedback #ProductStrategy #TechTools #UXR