USC Annenberg Center for Public Relations

In the wake of diminishing fears, a surprising new benefit has emerged: communicators who use AI more frequently are 93% more likely to say they feel valued for the work they do.? WE has partnered with the USC Annenberg Center for Public Relations to launch “Energized by AI: How Technology Is Changing Communicators' Relationship to Work,” an in-depth study on how communicators are engaging with AI. Download the full report here: https://bit.ly/3YzmJr4 #EnergizedbyAI #AICommunications

?? Reflecting on an incredible day at the USC Annenberg Center for Public Relations Fall 2024 Board Meeting! ?? Thank you to our dedicated Board of Advisers, who joined us for a day filled with invaluable insights and engaging discussions. The day was packed with collaboration and discussion, from analyzing evolving communications strategies to exploring innovative PR initiatives like the AI-activated Relevance Report 2025 and the Global Communication Report. Special appreciation goes to Dan Schnur and Steve Caplan for leading our election insights discussion, and to Josh Rosenberg and Courtney Pade, PhD, for speaking about Day One & WE Communications projects 2.0. We were also deeply inspired by Anicka Delgado, Tokyo 2020 and Paris 2024 Olympian and Center for Public Relations volunteer, who shared her Olympic journey and involvement with the Center. A huge thank you to our outstanding students, including Lucas Pon and Karel Tinkler, for presenting during the day and to all our student volunteers who worked tirelessly behind the scenes to make the day seamless. We are so grateful for our board's year-round commitment to furthering the Center's mission of connecting students and academics with the dynamic PR industry. Led by our Director, Fred Cook, our advisers—representing more than 30 of the world's top companies and firms—provide our students with unmatched industry knowledge, mentorship, and support. Thank you for helping us bring our mission to life and invest in the next generation of PR leaders. We are looking forward to our next gathering in Spring 2025! ?? #USCAnnenberg #CenterForPR #PublicRelations #USC #BoardMeeting

In the wake of diminishing fears, a surprising new benefit has emerged: communicators who use AI more frequently are 93% more likely to say they feel valued for the work they do.? WE has partnered with the USC Annenberg Center for Public Relations to launch “Energized by AI: How Technology Is Changing Communicators' Relationship to Work,” an in-depth study on how communicators are engaging with AI. Download the full report here: https://bit.ly/3YzmJr4 #EnergizedbyAI #AICommunications

We're excited to share the latest research report, "Energized by AI: How Technology Is Changing Communicators' Relationship to Work," in collaboration with WE Communications This study reveals groundbreaking insights into how AI is reshaping the communications field. It highlights a significant shift—communicators who frequently use AI are 93% more likely to feel valued in their work!? ?? Key findings include: ? AI boosts engagement & efficiency: 95% of professionals have a positive outlook on AI, with 70% noting improved work quality. ? Company culture matters: Support from employers plays a significant role in successful AI adoption. ? AI's potential still needs to be tapped: While AI is widely used for content creation and data analysis, many are missing out on its ability to streamline tasks and foster creativity. Are you curious to learn more about how AI energizes the future of communications? Read the full report here: https://lnkd.in/g99rbxzk #AIinPR #USCAnnenberg #WECommunications #CommunicationsResearch #FutureOfWork

We're fortunate to have Tala Booker on our board and sincerely appreciate her sharing such thoughtful insights on how AI, talent, and purpose are transforming the future of communications. Her recent USC Center for PR Board Meeting reflections offer a valuable perspective as we navigate these significant shifts in our industry. We're excited to continue learning from her as we face the challenges and opportunities ahead.

??? Exciting news! The latest episode of PodCatalyst, the official podcast of IABC, featuring USC Center for PR's Fred Cook and IABC International Executive Board member Matthew Tidwell, Ph.D., APR, is now live! ?? In this episode, Fred and Matt discuss key findings from the joint report Communicating Culture During a Hybrid Revolution. The report examines how remote and hybrid work reshapes corporate culture, employee dynamics, morale, and the widening training gap for early career professionals. ?? Tune in now on IABC Catalyst, Apple Podcasts, and Spotify! #Podcast #IABC #USCAnnenberg #FutureOfWork #HybridWork #PublicRelations #Leadership #ApplePodcasts #Spotify

USC Center for PR’s Burghardt Tenderich participated in PRWeek’s AI Deciphered conference panel! He was joined by Gretchen Ramsey (WE), Steve Clayton (Microsoft), and Will Hodges (PwC) to explore how AI is becoming a valuable thought partner for communication teams. The discussion covered fostering curiosity for deeper AI experimentation, using AI to enhance storytelling while maintaining a human touch, and how AI can help prepare spokespeople for tough Q&As. The future is bright for communicators who embrace these new tools! Thank you to WE Communications and PRWeek for this insightful conversation. #ascj #AI #Communications

Thank you WE Communications and PRWeek for such an inspiring conversation. It was an honor being joined by Steve Clayton, Will Hodges and Gretchen Ramsey. #ascj

Reflecting on our June Center for PR Forum featuring Susan Byrnes, Chief Communications Officer at the Bill & Melinda Gates Foundation. Susan discusses her journey from journalism to leading global communications, highlighting storytelling's transformative power, communication strategies' evolution, and asset framing's critical role. Watch the full episode on YouTube to learn how Susan is leveraging innovative communication to drive social impact. #USCAnnenberg #CPRForum #Storytelling #LeadershipInPR

Reflecting on our May Center for PR Forum featuring Gini Dietrich, the visionary behind the PESO Model and founder of Spin Sucks. In this episode, Gini discusses her journey from launching a blog to establishing herself as a thought leader in public relations. She also provides an in-depth exploration of the PESO Model and shares valuable insights for emerging professionals in the field. Watch the full conversation on YouTube and gain inspiration from Gini’s expertise. #USCAnnenberg #CPRForum #PESOModel #LeadershipInPR