The MEDIA IMPACT PROJECT is the research and evaluation arm of USC Annenberg Norman Lear Center. We are a hub for collecting, developing and sharing approaches for measuring the impact of media in order to better understand the role that media plays in changing knowledge, attitudes and behavior among individuals and communities. We study stories -- in film, TV, documentaries, games, art and news -- and their impact on audiences. And we help media makers, cultural change organizations and foundations understand audiences and how to engage them.
USC Annenberg Norman Lear Center Media Impact Project的外部链接
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USC Annenberg Norman Lear Center Media Impact Project转发了
How accurate are portrayals of #narcolepsy in pop culture represent living with this rare sleep disorder? For the average person, popular media is the only representation they’ll be exposed to for narcolepsy and its symptoms.
Lear Center Director of Research Erica Rosenthal will share our latest body of research in climate/sustainability narratives on TV at Film Independent's Forum 2024 tomorrow. Read more about our research on the topic at https://lnkd.in/ghwpuVda #becausestoriesmatter
Our Director of Research Erica Rosenthal talks about our work in climate change/sustainability narratives.
According to research from USC Annenberg Norman Lear Center , nearly half of mainstream audiences said they want to see fictional stories that “include climate-related storylines” on screen. So why are there so little fictional #ClimateChange stories?
USC Annenberg Norman Lear Center Media Impact Project转发了
In one week, join renowned scholar and cultural historian Sarah Lewis AB '01 and acclaimed producer and entrepreneur Franklin Leonard AB '00 for an insightful conversation exploring the power of visual culture and storytelling in shaping perceptions of race, equity, and justice. RVSP at https://lnkd.in/gUf2PEpz
USC Annenberg Norman Lear Center Media Impact Project转发了
After the fall of #RoeVWade, fore films and TV shows are incorporating #abortion into their storylines than ever before. Check out our #tipsheet on how storytellers can get abortion #storytelling right at https://lnkd.in/gNdCkWVq cc: USC Annenberg Norman Lear Center
USC Annenberg Norman Lear Center Media Impact Project转发了
New Research out today! A study we conducted with ANSIRH at University of California, San Francisco finds that accurate portrayals of abortion in storylines on A Million Little Things (ABC), Better Things (FX), and Station 19 (ABC) fostered greater understanding of abortion access, prevalence, and safety, and even inspired some to take actions in support of reproductive rights. This research highlights the critical role entertainment media play in countering medical misinformation about abortion, even in a post-Dobbs world. Check out the study at https://lnkd.in/gZSsxahN And thanks to The Hollywood Reporter for covering our work! #storiesmatter #representationmatters https://lnkd.in/ghdzmppe
USC Annenberg Norman Lear Center Media Impact Project转发了
Hollywood, it’s time to elevate Native talent—producers, directors, and actors—into key decision-making roles. This isn’t just about inclusion; it’s about ensuring our stories are told with the accuracy, respect, and depth they deserve. New research from IllumiNative and USC Norman Lear Center reveals the powerful impact Native representation has on TV. Shows like ‘Rutherford Falls’ and ‘Reservation Dogs’ are not just entertaining – they’re changing the narrative and driving increased support for Native issues. The study also highlights the importance of hiring Native talent on screen and behind the scenes to avoid harmful stereotypes and ensure authentic storytelling. Explore the full report: https://lnkd.in/ge5UA_vx Read the Variety exclusive now: https://lnkd.in/gRFVJUqR #NativeRepresentationMatters
USC Annenberg Norman Lear Center Media Impact Project转发了
Unscripted TV shows -- including reality, home improvement, & cooking shows -- are natural places to grapple with #climatechange and what we can do to fight it. Check out our first major report on how unscripted TV deals with climate change -- I bet you'll be surprised by some of the findings . . . #climatecrisis #ClimateEmergency #ClimateAction https://lnkd.in/gNDrw8a5
??New Research ?? We’re building upon our ongoing research on climate change depictions ?? in entertainment — this time looking at mentions of climate change/sustainability topics in Unscripted TV. By examining sustainability-related keywords over a six-month period spanning 200,000 hours of unscripted programming, we found more than 28,000 keyword mentions across all unscripted TV genres — with home shows, docuseries, and food shows leading the way. ?? Read the study at https://lnkd.in/g8nq3ucH.
USC Annenberg Norman Lear Center Media Impact Project转发了
Did you know? At Hollywood, Health & Society , we arranged 65 expert consultations for various #ThisIsUs storylines, including disabilities, mental health, maternal health –?and Alzheimer’s disease, a topic that involved more than 20 consults with doctors, people with lived experience, medical specialists, and caregivers.? For our weekly l#TVThursday recommendation, check out "This Is Us"'s storylines on #aging and #caregiving affected audiences and sparked much needed conversations about #EndOfLife care #MoreCareonScreen Learn more at: https://buff.ly/3u54BsT cc: Caring Across Generations USC Annenberg Norman Lear Center