USA TODAY Network

?? Strong, innovative, and unstoppable. Today, on #InternationalWomensDay, we celebrate the incredible women who shape our team, our industry, and the future of marketing. From creative storytellers to data-driven strategists, these women lead, inspire, and redefine what's possible. We're proud of the amazing women of the USA TODAY Network who are making an impact every day! #IWD2025 #WomenInMarketing #WomenInLeadership

? Stop second guessing your strategy, and start seeing results! SMART Solution helps marketers do more with less effort. ?? "Our ads aren't reaching the right people." ? SMART Solution uses cross-channel targeting to reach your audience based on geography, demographics, and interests—wherever they are online. ?? "People visit our site but never return." ? SMART Solution keeps your brand top-of-mind by re-engaging past visitors and lookalike audiences. ?? "We want to reach people close to our brick and mortar." ? SMART Solution's addressable geofencing lets you target exact households with display ads—no guesswork, just precision. ??SMART Solution makes sure your message is seen—wherever your audience is. Learn more: https://lnkd.in/gQxU7_yQ

We #springforward and suddenly everything feels… off. ?? But does losing an hour actually impact daily habits—including how and when people engage with marketing? From sleep schedules to shopping behaviors, #DaylightSavingsTime can shake things up. ?

TikTok's uncertainty making your head spin? ???? It's time to diversify! Check out three other high-impact video strategies that can boost your reach beyond #TikTok. Swipe through & find your best fit! ???? #VideoMarketing #SocialStrategy

Last night, Barclays Center hosted the 2025 USA TODAY Women of the Year reception recognizing incredible women making a difference, both locally and nationally. National honorees Hoda Kotb, Kellie Gerardi, Jonquel Jones, Angela F. Williams, JD, M.Div, Scout Bassett, Ilona Maher and Priscilla Almodovar were recognized for their contributions to society and accomplishments. Special thanks to NY LIBERTY, Keia Clarke,?Lynda Lopez and Kimberlee Mertz. https://lnkd.in/gh_jPRTF #USATWomenoftheYear ??

?? AI isn't replacing marketers—but it will change how you work. Every time AI advances (which is happening more and more frequently), the same question resurfaces: Is AI coming for marketing jobs? The short answer? No. But the longer answer is more interesting: AI is fundamentally changing how marketers work. ?? AI is your competitive advantage if you use it right. Marketers who learn how to leverage AI instead of fearing it will have a serious advantage. Why? Because AI is a tool, not a strategist. It can optimize, automate, and analyze, but it still requires human creativity, insight, and brand intuition to be effective. An marketers are already embracing it! According to our latest Small Business Trends Report: ?? Nearly 60% of small businesses are using AI in their marketing. ?? 52% are leveraging AI for content creation. ?? 39% are using AI for social media engagement. ?? 34% have integrated AI-powered chatbots. Let's break it down: ? AI can analyze massive datasets in seconds, but it takes a human to extract the right insights and apply them strategically. ?? AI can generate first-draft ad copy, but it can't craft a message that resonates emotionally with your audience. ?? AI can identify trends before they go viral, but it take a marketer to decide which trends align with the brand. ?? AI can optimize campaigns in real time, but a strong human-led strategy is what makes those campaigns successful in the first place. ?? So, what's the future of AI in marketing? The most successful marketers in the next five years won't be the ones who resist AI—they'll be the ones who know what to automate and what to own. ?? How are you using AI in your marketing? Let's discuss in the comments! ??

Today’s the day! USA TODAY’s Movie Meter lets you decide the best film of the year! You have until 1 a.m. EST to rank the movies here: moviemeter.usatoday.com???????#USATODAYMovieMeter #MovieMeter

That's a wrap on the NAHB International Builders' Show! ?? Our team had an incredible time in Las Vegas, connecting with industry leaders, exploring the latest innovations, and discussing the future of homebuilding. From groundbreaking tech to new trends shaping residential construction, IBS 2025 proved that the industry is evolving faster than ever--and we're excited to be part of the conversation. A huge thank you to everyone who stopped by to chat with us! Featured team members: Nikki Dunham-Puckett, Justin Davis, and Steve Kennedy

For #NationalRetroDay, let's take a trip down marketing memory lane! ?? From catchy jingles to interactive elements like scratch-offs, retro marketing had its own magic. If you could bring one retro marketing trend back, what would it be? Vote below & let's get nostalgic! ?? #ThrowbackThursday #MarketingTrends #PollOfTheDay

Alexandra Irja Howard, MBA is hosting her first live webinar! If you want every dollar you spend on Google Ads to go toward results—not wasted clicks—this webinar is for you. Join us this Thursday at 1PM EST to reveal the biggest budget killers in Google Ads and how to fix them to start seeing better results instantly. You might be wasting money without realizing it! Save your seat now ?????? https://lnkd.in/g9dZr-Tx #webinar #googleads #ROI #digitalmarketing