Urban Element

In our previous post about Aybel Spaces, we celebrated them hitting #1 on Google. But what did that mean for their business? Here’s what happened next: ?? More organic traffic = More high-quality enquiries ?? Higher rankings = Increased trust & credibility ?? More leads = More conversions & revenue By July 2024, their SEO-driven growth led to 2 quotations and 1 project in just one month. And now? With a ￡11,000 annual marketing investment, Aybel Spaces is projected to generate ￡350k in revenue per year! ?? And they’re not stopping here. Now that they’ve conquered “Garden Rooms Oxford,” we’re helping them target even more key terms like Garden Office Oxfordshire and Garden Studio Oxfordshire to expand their success even further. ? “Partnering with Urban Element was the best decision we made. We went from page 5 to #1, and our business is thriving!” – Simon Ward, MD. See more in this video testimonial: https://lnkd.in/ejNSg4YP #UrbanElement #DigitalMarketing #AybelSpaces #Marketing #AybelSpacesSuccessStory

Thinking of managing paid search in-house? It’s possible but is it the best use of your resources? Here’s why outsourcing to an expert agency often makes more sense: ? Cost Efficiency – Access a full team of specialists for less than the cost of hiring in-house. ? Time Savings – Free up your team to focus on strategy while experts handle research, ad creation, and tracking. ? Fresh Perspective – External specialists identify opportunities you might overlook. ? Scalability & Adaptability – Agencies adjust to new trends and algorithm updates with ease. ? Advanced Insights – Keeping up with the latest tools, trends, and strategies is a full-time job—and agencies are always ahead of the game. Outsourcing isn’t about handing off tasks, it’s about gaining expertise that pushes your business forward. If you’re serious about search engine marketing, working with the right agency could be the best decision you make. Read more via our new insight post: https://lnkd.in/dTeXw3vd #UrbanElement #Marketing #DigitalMarketing #PaidSearch

Last week, we shared the strategy we used to transform Aybel Spaces online presence. Now, let’s talk about the results! SEO isn’t an overnight success, it takes patience and the right strategy. But within just four months, we saw big improvements: ?? Their website started moving up Google’s rankings ?? More visitors were landing on their site ?? Enquiries started increasing By the ninth month, Aybel Spaces secured the #1 spot for "Garden Rooms Oxford" which is a game-changing achievement! ?? And it wasn’t just Google rankings that improved. Their social media engagement grew by 25%, increasing brand awareness and trust. But what does all of this mean in terms of real business growth? In the next post, we’ll reveal how this online success translated into revenue and ROI. https://lnkd.in/dHdSQ49 #UrbanElement #DigitalMarketing #AybelSpaces #Marketing #AybelSpacesSuccessStory

Managing paid search campaigns isn’t just about running ads—it’s about strategy, precision, and continuous optimisation. That’s where the right agency makes all the difference. Here’s what an expert search marketing agency brings to the table: ?? Precision Targeting – Advanced tools and insights ensure your ads reach prospects with genuine buying intent. ?? Compelling Ad Copy & Optimised Landing Pages – The right messaging converts clicks into customers. ?? Smart Budget Allocation – Maximising ROI by investing where it counts. ?? Continuous Optimisation – Data-driven adjustments to improve performance over time. ?? Local Expertise – A regional agency offers insight into both national and local markets. Plus, a great agency doesn’t just run ads. They integrate search with your wider marketing strategy from SEO to content marketing so everything works together to drive results. Want to see how a strategic paid search approach can transform your marketing? Contact us today! https://lnkd.in/dTeXw3vd #UrbanElement #Marketing #DigitalMarketing #PaidSearch

In one of our latest posts, we introduced the challenges Aybel Spaces faced; low Google rankings, minimal brand visibility, and a website that wasn’t bringing in enough leads. So, how did we fix it? Here’s the winning strategy we put in place: ?? Keyword Research & SEO Overhaul – We focused on ranking for “Garden Rooms Oxford” and other high-potential search terms. ??? Website Optimisation – A new site structure, better navigation, and technical SEO improvements made the site more Google-friendly. ?? Content Marketing – We created valuable blog content to improve search rankings and engage potential customers. ?? Social Media & PPC Enhancements – Strengthening their social presence and refining their Google Ads strategy helped drive even more traffic. With all these elements working together, Aybel Spaces started climbing the search rankings. But how long did it take to see real results? Find out in our next post! ?? https://lnkd.in/dHdSQ49 #UrbanElement #AybelSpacesSuccessStory #DigitalMarketing #AybelSpaces #Marketing

Paid search is one of the most powerful ways to generate high-value leads but it comes with unique challenges, especially in industries with niche audiences and long buying cycles. Here’s what makes search advertising tricky (and how to overcome it): ? Reaching the right people – High-value industries often target a small, highly specific audience. Deep keyword research and audience segmentation are essential. ? Expensive keywords – When competition is high, bidding on broad terms gets costly. Smart budget management ensures your investment goes further. ? Long decision-making processes – Sales cycles can span months. Strategies like retargeting and lead nurturing keep your brand in front of key decision-makers. ? Balancing local and national reach – If you serve a national audience but operate regionally, your campaign needs precision targeting to capture both. A data-driven, adaptable approach is key to success. With the right expertise, these challenges become opportunities helping to drive high-quality leads and maximising your ROI. ?? Need a search strategy tailored to your industry? Let’s talk! https://lnkd.in/dTeXw3vd #UrbanElement #Marketing #DigitalMarketing #PaidSearch

Back in October 2023, Simon Ward and Angie from Aybel Spaces came to us with a clear goal: grow their bespoke garden building business by attracting more customers online. Despite offering high-quality, sustainable garden rooms, their website was struggling to generate enquiries. They weren’t ranking for key search terms like “Garden Rooms Oxford”, and their domain authority was just 2/100 making it nearly impossible for potential customers to find them through Google. They needed a strategy that would generate 3-4 enquiries per week, increase their brand visibility and improve their website rankings and digital presence. With a tight marketing budget and no active blog or SEO strategy in place, Aybel Spaces faced an uphill battle. But with our help, everything was about to change. In the next post, we’ll break down the strategy we built to put them on the map, stay tuned! ?? https://lnkd.in/eMJ-fU6j #UrbanElement #AybelSpacesSuccessStory #DigitalMarketing #AybelSpaces #Marketing

Traditional marketing isn’t enough anymore, especially in industries with long sales cycles and niche clientele. Decision-makers aren’t waiting for ads to find them. They’re searching online for solutions, and if you’re not visible, you’re not in the running. That’s where paid search comes in. Unlike organic strategies, search engine advertising places your business in front of the right people at the right time. ? Attract high-quality leads – Target prospects with strong buying intent. ? Get measurable results – Track every click, impression, and conversion. ? Stay ahead of competitors – Secure top search positions and remain front-of-mind. But let’s be clear; paid search isn’t a one-click fix. It works best alongside SEO, landing page optimisation, and social media to create a comprehensive digital marketing strategy. Ready to make search work for your business? Let’s chat?? https://lnkd.in/dTeXw3vd #UrbanElement #Marketing #DigitalMarketing #PaidSearch

Wishing you a festive season filled with joy and laughter! Thank you for being part of our journey this year. Here’s to a bright and prosperous 2025 - may your marketing efforts deliver even bigger returns! ! ???? From everyone at Urban Element ?? #HappyChristmas #NewYear2024 #UrbanElement #MarketingROI

2024 Marketing Wrapped: The Highlights You Can't Ignore ?? 105 Meetings Explaining "Likes" ≠ Revenue Because if we had a pound for every time... well, we wouldn’t need a marketing budget. ? 27 Budget Proposals Rejected with “It’s Too Expensive” Still, your forecasting skills are now at Jedi Master level. ?? ￡14.2M Revenue Attributed to Marketing And yet, we’re still hearing, "But why do you need the budget?" ?? ￡1 = ￡5 Turning pennies into pounds. Move over economists, marketing is here. ?92% ROI Promises Kept For the other 8%? Call it a creative interpretation of value. Another year of making magic happen with fewer resources than we’d like to admit! What’s your standout stat from 2024? Let us know below!?? Here’s to smashing even bigger goals in 2025!!!