Last week during SXSW, Supergut hosted a fireside chat with David Friedberg, a thought leader in health, technology, and business and founding investor in Supergut and Tracey Warner Halama, Supergut CEO and CPG brand builder, who previously served as CEO of Vital Proteins.?They discussed their entrepreneurial journeys, the science of prebiotic fiber, why "fiber is the new protein," GLP-1 and the future of gut health. Full discussion coming soon ??
Supergut
食品和饮料服务
Los Angeles，California 6,209 位关注者
Clinically-validated, delicious products that deliver measurable health results via the gut. Trust your gut with us
关于我们
At Supergut, we are pioneering breakthrough clinically-validated solutions that transform your life through your gut microbiome. For those who want proven real-food products that deliver measurable health results, we provide science-based and delicious products —?shakes, snack bars, and more — that balance the microbiome to improve quality of life. Supergut is backed by leading venture investors and visionaries in health, science, and technology, including The Production Board, Alpha Edison, and Acre Venture Partners.
- 网站
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https://supergut.com
Supergut的外部链接
- 所属行业
- 食品和饮料服务
- 规模
- 11-50 人
- 总部
- Los Angeles，California
- 类型
- 私人持股
- 创立
- 2019
地点
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主要
获取路线
6601 Center Dr W
US，California，Los Angeles，90045
Supergut员工
动态
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Proud to win second place??in Albertsons Companies CPG Innovation Launch pad! #expowest
We are thrilled to announce the incredible success of our 2025 Albertsons Companies Innovation Launchpad! With over 500 applications, we selected 60 outstanding brands to attend and present their groundbreaking products. Karen Ivanis-Rogers?from our Merchandising team announced our 3 grand prize winners at Tuesday's awards ceremony ahead of Natural Products Expo West?starting in Anaheim, Calif. this week. Congratulations to our grand prize winners — Daily Crunch, Supergut and Waterboy – in addition to our 10 FastPass winners for?walking away with with over $400K in cash and prizes!??????This event showcased the best of innovation and creativity, and we are excited to see how these brands will shape the future. Stay tuned for more updates and success stories from our winners! ? #Innovation #Albertsons #Launchpad2025 #FutureOfRetail #SuccessStories
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Listen to the Fitt Insider Podcast with our founder, Marc Washington, where he discusses Supergut's evolution from DTC to nationwide retail. You'll also hear about: ? The rise of GLP-1s ? Balancing science with accessibility ? Making functional nutrition more mainstream Share your favorite takeaway below!
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Fiber is the new protein! As the wellness industry shifts its focus to gut health, Supergut is giving fiber the PR it deserves and redefining its role as a daily routine essential.
Fiber is being rebranded. Prioritizing protein, just 7% of Americans currently get enough fiber, yet 62% believe they do. Because it’s plant-derived—and ~90% of people don’t eat enough fruit/veg—most are missing out on its benefits: — High fiber intake is linked to lower risk for CVD, diabetes, obesity, and GI issues. — Prebiotic fiber boosts immune function while reducing cholesterol and inflammation. — Soluble fiber slows glucose absorption, enhancing insulin sensitivity and weight loss. While whole foods are the best source, 47% of Americans want to supplement it instead —?leading to a boon of fortified snacks, functional beverages, and gummies. Now, fiber is being repackaged as a fix for weight loss, gut health, and longevity. From Supergut to belliwelli and poppi, brands are making the macronutrient sexy as incumbents like Metamucil ride the wave. Meanwhile, food science is ramping up — with L-Nutra, Inc highlighting prebiotic fiber in its longevity fasting programs and one.bio developing a concentration to be used across CPG development. If diets revolved around real food, we’d naturally fill up on fiber. But with obesity and gut dysfunction rampant, sneaking it into supps and snacks is easier to digest. Read the full Fitt Insider report ?? https://lnkd.in/eDFMNT6A
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BIG NEWS! We've officially hit shelves at?Target?nationwide! ?? Beginning this week, they'll be rolling out all three of our clinically-proven, gut healthy superfoods at a store near you. As our Founder & CEO Marc Washington reflects, this moment is personal: "I created Supergut in my late sister’s memory to empower everybody with any body to take control of their health. Over 75% of the US population lives within 10 miles of a Target store. So partnering with Target is key to our mission, by making it much easier for anyone to learn about and experience the transformative benefits of our products.” Head to your local Target and drop by the digestive health section to grab some today!