Supergut

We are thrilled to announce the incredible success of our 2025 Albertsons Companies Innovation Launchpad! With over 500 applications, we selected 60 outstanding brands to attend and present their groundbreaking products. Karen Ivanis-Rogers?from our Merchandising team announced our 3 grand prize winners at Tuesday's awards ceremony ahead of Natural Products Expo West?starting in Anaheim, Calif. this week. Congratulations to our grand prize winners — Daily Crunch, Supergut and Waterboy – in addition to our 10 FastPass winners for?walking away with with over $400K in cash and prizes!??????This event showcased the best of innovation and creativity, and we are excited to see how these brands will shape the future. Stay tuned for more updates and success stories from our winners! ? #Innovation #Albertsons #Launchpad2025 #FutureOfRetail #SuccessStories

Fiber is being rebranded. Prioritizing protein, just 7% of Americans currently get enough fiber, yet 62% believe they do. Because it’s plant-derived—and ~90% of people don’t eat enough fruit/veg—most are missing out on its benefits: — High fiber intake is linked to lower risk for CVD, diabetes, obesity, and GI issues. — Prebiotic fiber boosts immune function while reducing cholesterol and inflammation. — Soluble fiber slows glucose absorption, enhancing insulin sensitivity and weight loss. While whole foods are the best source, 47% of Americans want to supplement it instead —?leading to a boon of fortified snacks, functional beverages, and gummies. Now, fiber is being repackaged as a fix for weight loss, gut health, and longevity. From Supergut to belliwelli and poppi, brands are making the macronutrient sexy as incumbents like Metamucil ride the wave. Meanwhile, food science is ramping up — with L-Nutra, Inc highlighting prebiotic fiber in its longevity fasting programs and one.bio developing a concentration to be used across CPG development. If diets revolved around real food, we’d naturally fill up on fiber. But with obesity and gut dysfunction rampant, sneaking it into supps and snacks is easier to digest. Read the full Fitt Insider report ?? https://lnkd.in/eDFMNT6A