Year after year, planning season barrels through marketing organizations, soaking up time and energy over months of meetings, data dives, and presentations.? And the plans created through this painstaking process don’t always make it clear what the impact will be on corporate strategy and revenue. That’s why we created our new Marketing Planning Blueprint. ?? This straightforward guide: –Explains what an effective marketing plan should include (like scenario planning, campaign planning, budget planning, and more.)? –Walks you through our seven-stage planning framework—which touches every level of the marketing organization. –Includes tactical checklists for each step in the process so you don’t miss any important details. Access it here →? https://lnkd.in/ds7rbye2
Uptempo
软件开发
Marketing Planning Software - your system of record for marketing plans, budgets, and work.
关于我们
Uptempo is a marketing planning software that helps teams gain visibility into the business impact of marketing programs, higher campaign velocity, and true marketing agility. Uptempo does this by integrating campaign planning, marketing financial management, and work management, so teams can plan better, pivot faster, spend smarter, and execute with confidence.
- 网站
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https://www.uptempo.io
Uptempo的外部链接
- 所属行业
- 软件开发
- 规模
- 201-500 人
- 类型
- 私人持股
- 领域
- Campaign Planning Software、Marketing planning、Marketing planning software、Marketing work management、Marketing resource management、Marketing budget management、Marketing and finance alignment、Marketing performance management和Marketing budgets
Uptempo员工
动态
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Is your marketing plan focused on driving growth—or are you spread too thin trying to boil the ocean? ?? Leaders often stretch their budgets (and team’s attention) across lots of initiatives—either because they want to appease stakeholders or hedge their bets. But this lack of focus usually overcomplicates planning, causes scope (and spend) creep, and makes seeing impact difficult. Instead, focus your plans around one core growth lever. ?? Marketers have four main ways to drive growth:? 1. Increasing efficiency 2. Entering (or expanding) into new markets 3. Offering new products/services 4. Targeting new buyers Pick one of the pillars to focus on each quarter. Base your choice on the corporate goals your team can best support. The payoff will always be better than trying to support every initiative. Get more planning advice and frameworks in the Blueprint for Marketing Planning: https://lnkd.in/ds7rbye2
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Hear our CMO discuss why Marketing Ops can (and should) be a strategic guide for their organization's planning process in the latest episode of Humans of Martech. ??
Marketing operations teams aren’t just martech mechanics. They have the potential to help architect your annual planning process, but too many companies don’t even give them a seat at the table. Marketing ops is well equipped to guide the planning process. Structure. Strategy. Alignment. These are the foundations they bring to what often feels like chaos… or throwing darts at a board. There’s a blueprint for doing this right that doesn’t involve a bunch of scattered spreadsheets with different version names. I recently sat down with Jim Williams. A man who’s seen more Q4 scrambles than a Denny’s breakfast line cook. He’s a former senior leader at Eloqua, Influitive and BlueCat and is currently the CMO at Uptempo – the leading enterprise marketing operations software. In our conversation on Humans of Martech we covered: - How to structure a bottom-up marketing plan - The difference between Chief of Staff and VP of Ops - How to better estimate project lift - How often you revise an annual plan - How to connect your plan with your budget - And a bunch more stuff! Listen, watch or read on humansofmartech(dot)com!
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Our last MOps Breakout of the year is tomorrow. We’ve got an all-star panel of MOps experts ready to share how they’re planning for the future—including their approach to AI, automation, data, and other tech tools to keep up with industry changes. Take a break from the year-end grind. Join us for one last interactive event with your peers before 2025 ? → https://lnkd.in/g-Mp45zx
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Nobody can predict the future. But asking the right questions with forward-thinking peers may give you the edge you need to overcome emerging challenges. Join a community of MOps leaders at our next Breakout event to explore what’s next in marketing operations. In this free virtual event, we’ll cover: —The data trends reshaping the MOps space —How AI and other new automation technologies will change your workflows —Why standardization is the key to staying adaptable Register now → https://lnkd.in/g-Mp45zx
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Crossing items off your planning to-do list just hits differently this time of year. ?? Use this handy checklist to make sure you haven’t missed any steps in your annual planning process and that every team member is playing their part. P.S. Get a more detailed list in our Marketing Planning Blueprint → https://lnkd.in/ds7rbye2
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Last chance to join us for our final planning workshop of the year! This upcoming session is all about mastering the art of showcasing marketing's impact. You’ll get practical strategies, tips, and frameworks on how to present your reports and metrics for every kind of internal stakeholder. Sign up now—and get ready to show how your annual marketing plan is a revenue-generating masterpiece.??? https://lnkd.in/dv_Q4JUF
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The most brutally honest event for marketing operations professionals is back this month—and this time, we’re looking toward the future. ??? Join us on Nov. 20th for MOps Breakout, where we'll explore “what’s next” with an all-star panel of industry leaders. We’ll talk AI usage, the changing technology landscape, and advice for future-proofing your function. Get ahead of next year’s trend. Register for this free virtual event today → https://lnkd.in/g-Mp45zx?
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Cool MOps jobs alert! ?? Check out our latest list of marketing operations roles: → Senior Associate, Data Strategy, Marketing Technology, DoorDash https://lnkd.in/gGa2s3Gx → Performance Marketing Manager, TikTok https://lnkd.in/gJEtXUtg → Director, Marketing Operations, Ontra https://lnkd.in/gsV2jHVk → Email Marketing Specialist, Insightly? https://lnkd.in/gzNb7Evu → Marketing Operations Manager, OneTrust? https://lnkd.in/gbVP8y6E →? Senior Email Marketing Specialist, Deako https://lnkd.in/gAU-sEHf → SFMC QA Email Marketing specialist, Cognizant https://lnkd.in/gmkT7qM2 → Business Operations & Analytics Manager, Honor https://lnkd.in/gHZH6Fug → Director of Marketing Operations, Suntex Marinas https://lnkd.in/gFUbaKKe Get real-time job postings by joining our free Huddle community →? https://lnkd.in/gYzaVWtt
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