Helping local news publishers get more paying subscriptions or donors Our Approach -- Smart, simple and affordable We help find the optimal audience segments and optimal price. It's done by connecting registration, modals and email across platforms that publishers already use and leverage different data types to make segmentation smarter. Use What You Have We have built and implemented our solution into some leading publishing platforms so you dont need to buy a whole new system. About Us We've done it for the big publishers. 30 years of analytics and insights expertise with leading publishers and platforms. Check out our explainer video: https://www.youtube.com/watch?v=8bcGGqgZwQk
Upside Analytics的外部链接
US，New York，New York
A positive story from Pittsburgh
The story of PublicSource in Pittsburgh is a positive one for local news: passion meshed with pragmatism creating a sustainable platform. And if you have met Jennie Ewing Liska … it is not surprising. She is ON it. A great write up on her and her teams approach from Local Media Association https://lnkd.in/gi59sRe4
How local publishers/organization can engage younger audiences? 1) Focus on helping them find their career / job interests (they need help). 2) Use a 3 part platform strategy: email, social, searchable repository. Great focussed thoughts from Bloomberg News Megan Hess @mehess as part of her Capstone project with Newmark J+
The kind of event you want to go to…
Over 50 guests turned up at our open discussion panel for #NYTechWeek TECH WEEK by a16z. We had exciting discussions about the state and future of #genAI and how synthetic data along with virtual personas can be leveraged for a new era of #MarketResearch. The convo went broader with real life use case scenarios and your thought provoking questions. A big thanks to all of our amazing panelists who joined our discussion with their incredibly valuable insights, Sarah Chaten - VP, Insights & Analytics at Group Black; Kumar Doshi -Fractional CMO & Advisor at Beehive AI; Josh Goldenberg - Product Management & Generative AI at Google; Nick Nyhan - Managing Director at Upside Analytics; Emily Goligoski - Head of Research & SVP at Charter. Another huge thank you to our team for making it all happen, especially our Chief Strategy Officer Adam Bai for leading the discussion and our founder, Neil Dixit for sharing his insights. It has been an incredible experience! Also big thanks to the folks at Talkhouse Encore for providing the delicious canned cocktails! ??
Happy to see Cheryl Thompson-Morton get some attention for all her behind-the-scenes work to connect and support many black publishers. She does many things well and is always pushing in a good way. The Audience Revenue program we did with her and @michaelrgrant had some good outcomes: "...40% of them generated additional audience revenue in that time...80% felt confident that they knew what it took to generate audience revenue.”
I am extremely proud to see the work of the Black Media Initiative being featured in one of the leading Black publications, the New York Amsterdam News. It is a great honor to have our efforts recognized in such a prominent platform. You can read more about it in the article published here:
"Synthetic data" needs a new name (...why am I thinking about Beyond Burger?) Background: A few post-panel thoughts after joining and listening to smart people like @emilygoligoski @sarahchaten Kumar Doshi Josh Goldenberg @priorium Adam Bai at event hosted by Glimpse for hashtag #TechWeek2024. 1) "Synthetic data" needs a new label. The idea of creating new (synthetic) data beyond existing real data sets - to augment the utility of it with AI and try to glean more from it - that's a cool idea for many reasons. While still early, we shared a few use cases during the panel where it feels like it can be done responsibly. It works if you have real data to start, and ideally some ways to validate it in parallel studies. But "synthetic" sounds fake when in fact it leverages real data smartly. So perhaps a new name: maybe "data extension" or "data extrapolation." Or maybe we simplify it further and look at the food industry for inspiration because ...who wants a "synthetic burger?" 2) Yes there is a hype curve, but research ppl should be open minded. I have seen it before with the onset of online, mobile, big-data, geo-location, when new approaches come in, some (not all) research people like to show other people in the room that they are smarter and can find the flaw. It's good to know the limitations (every methodology has them). But over time, as hype-curves go up, down, and then steadily re-ascend, the smart researcher will be open to these techniques and say: they wont always work but lets find the use cases where they might just make us faster, cheaper, innovative. And it might help you leverage your older data in new ways. 3) The power of asking a great question...even if asking it later. Was reminded of how important it is for good researchers to frame a good tight question. This is true for synthetic data uses, AI prompting, but also survey research and analytics (...what do we want to prove / disprove). One example shared yesterday from @emilygoligoski was how they asked NYT readers: if NYT was a retail store, which one would it be? The answers were varied and insightful as to why. She went on to say NYT discussed the needs for their audience segmentation and personas to NOT be frozen in time but evolve as people evolve. I have heard this also from Joetta Gobell. Point in time research - unless it is a longitudinal - can be frozen in time. But imagine if you could unfreeze it, and go beyond the original questions to ask good new questions. This feels like one of the key values in "synthetic data"...I mean "real data extrapolation." Or maybe I mean "beyond data" ??
Another example of value place on first party data for publishers (and any digital facing org).
The value of first party data….while reading a Semafor article on Apple News and how it is helping provide revenue to local publishers, saw this bit of convo between The Washington Post editor and Jeff Bezos (who owns WaPo). Bezons wants revenue for the WaPo but he also wants the data. His concern was they “wouldn’t know the names or how to contact readers” Maybe Apple should consider an opt-in option to help the publishers there too… https://lnkd.in/eaWpBHUx
The David Nyhan Prize for Political Journalism goes to 3 ppl this year who are doing the important work in Texas, a state with a lot going on! The Nyhan prize is about honoring those who help peel back the curtain on how public policy really works, fearlessly showing who is pulling the political levers, what it means for people’s everyday lives in terms they can understand, and suggesting how it can be made more fair for all.??The less powerful need a bigger voice...that is what David Nyhan did and his prize goes to those who continue in that legacy. Congrats to Antonia Hylton Mike Hixenbaugh and Robert Downen
I have been interested in using the topic of flooding to generate engagement for local media and also also as a lens/motivator for community building: a way to engage ppl who may not vote the same way but feel motivated to do things that protect their homes, their neighborhoods and their kids. For ppl who care about helping moving the psychological needle in a broader way, this study looks at that globally. It was encouraging to see so much acknowledgment of the situation, but of course differences emerge when looking at certain groups. Of note: “if you’re talking to someone who is still uncertain [about climate change], the most useful topics to bring up in conversation are: the consequences in their immediate geographic region (e.g., wildfires, floods, drought, heatwaves, food shortages, etc.); the impact on their children in just a couple of decades; [and] the usefulness and efficacy of engaging in collective action.” Translation: talk about their property damage and their kids. But talk about it.