Upper Hand

This Thanksgiving, we’re giving thanks for our incredible sports community that inspires us every day—especially the coaches and business owners who work tirelessly to lead, mentor, and grow the next generation of athletes and leaders. Your dedication not only shapes athletes but also strengthens communities, and we couldn’t be more grateful for all you do and for letting Upper Hand play a role in that journey. ????

Welcome to the 2nd Edition of The Playbook! ?? Your bi-weekly guide to best practices, tips, and resources for sports business owners and enthusiasts. This week, we’re tackling the tools and tactics you need to stay ahead in 2025: 1?? Crafting Strong Email CTAs Learn how to write compelling calls to action that get clients and prospects to engage—no matter the platform. 2?? Leveraging AI Tools Like Grok Explore how cutting-edge AI tools can streamline your operations and boost your business, featuring insights from our CEO’s webinar. 3?? Building a Strong Team Culture Discover why team culture is essential for performance, retention, and morale—and how to create an environment where everyone thrives. Whether you’re focused on marketing, tech adoption, or building a high-performing team, this edition of The Playbook has something for you! #sportsfacility #business #growth

How to Prioritize Client Feedback in Your Coaching Business Client feedback is one of the most valuable tools in coaching—it tells you what clients value and where you can improve. Here’s how to make feedback work for you: ?? Gather Consistently: Use post-session surveys, check-in emails, or in-session feedback to keep a regular feedback loop. ?? Spot Patterns: Look for recurring themes to identify what matters most to clients. ?? Act on Impactful Feedback: Prioritize changes that will make the biggest difference to client experience. Curious about more tips? Read our full guide on effective athlete feedback: https://hubs.li/Q02Yc_8Q0 #CoachingTips #ClientFeedback

If your audience is left to guess what they’re supposed to do, there’s a pretty good chance they won’t do anything at all. This is true on your website. In emails. On social media. A clear and concise call to action is essential to instigate action. We've put together a cheat sheet of 45 CTAs you can steal and adapt for your business. Get them here: https://hubs.ly/Q02YcmjB0

?? Imagine this: You’re recapping a player’s training session, and AI is there to help capture and organize your thoughts. In our recent webinar, we explored ChatGPT’s Conversational AI to show how it simplifies coach-parent updates in seconds. From drills to feedback, it’s all there. ?? See how it works by watching the full webinar: https://hubs.li/Q02YgRNg0

In an age where technology and sports intersect more dynamically than ever, embracing the right tools can make the difference between keeping up and leading the pack. Grok is a powerful, innovative AI tool developed by X. This tool stands out from the crowd with its real-time data insights and user-friendly applications. In this article, we’ll explore what Grok is, the benefits it offers, and why you should add it to your toolkit. https://hubs.li/Q02Ynh-G0

Welcome to the 1st Edition of The Playbook! ?? Your bi-weekly guide to best practices, tips, and resources for sports business owners and enthusiasts. If you’ve ever wondered how indoor sports facilities generate revenue and manage costs, you’re in the right place. Whether you’re ready to launch your first space or are seeking new ways to boost profits, understanding the core revenue streams and expenses is essential. Here’s why: 1. Smart revenue strategies give you an edge in a competitive industry. 2. Effective budgeting lays the groundwork for steady growth. This week, we’re diving into what makes a profitable facility—from court rentals and memberships to community events and seasonal trends. #sportsfacility #business #growth

LAST CHANCE TO REGISTER ? Our live webinar is happening today! We’ll be diving into how Grok AI can enhance your facility management with real-time data. Here are the details: Date: Today, November 13 Time: 1:30pm EDT Register > https://hubs.li/Q02XyMmf0 This is your final chance to learn how AI can transform your sports facility or training academy. Don't miss this opportunity! P.S. Can't attend live? Register now, and we'll send you the recording. #Webinar #AI #Grok #Data

1 DAY LEFT ? We are hosting a live webinar on Wednesday exploring how Grok AI can enhance your facility management with real-time data. Here are the details: Date: Wednesday, November 13 Time: 1:30pm EDT Register > https://hubs.li/Q02XzWJd0 If you've been curious about the power of AI and how you can leverage it at your sports facility or training academy, you don't want to miss out! P.S. Can't attend live? Register now, and we'll send you the recording. #Webinar #AI #Grok #Data

In our next AI Wisdom Wednesday Webinar, we bring exclusive insights into how Grok AI can enhance facility management with real-time data. Kevin MacCauley will be sharing: 1. Real-Time Data for Smarter Decisions 2. Improving Daily Operations 3. Keeping Up with Facility Needs This topic is perfect for facility managers, and this webinar is one we’ve been looking forward to for a long time! ?? Mark your calendar for November 13! Register Now > https://hubs.li/Q02SbcRd0 #webinar #AI #data #tech