Uplify

?? Antifraud: How and Why to Combat Fake Traffic in Influence Marketing? With global losses from advertising fraud expected to reach $172 billion, advanced antifraud solutions are crucial to safeguarding advertising budgets and ensuring genuine audience engagement. In an insightful interview with?Journal Propmark, Humberto Galdieri, Head of Uplify Brazil, discusses the rise of fake traffic and why brands must fight against it: https://lnkd.in/gru44Y43 At Uplify, we’ve developed a comprehensive strategy to combat fraudulent activity. Want to know how we do it? Explore our step-by-step antifraud process in the cards below and learn how we guarantee transparency, trust, and maximum ROI in influencer marketing ?? #Antifraud #AdTech #InfluencerMarketing #OnlineAdvertising #DigitalMarketing Pavel Medvedev ??CES Andrey Samoylov

???On the Roadshow with AlmapBBDO in #Brazil What did we cover? ??Tech-driven formats?with 100% audience visibility. ? Insights from our research:?What and how often GEN Z shops online. ??Automated creator audience buying models?and real-world brand case studies. ? Answers to the tough?AdTech questions. A big thank you to the BBDO DIGITAL team for the inspiring conversation and warm welcome! ?? #AdTech #InfluencerMarketing #Innovation #Brazil #GENZ Humberto Galdieri Felipe Le?o Cunha Pavel Medvedev ??CES

???LG UltraGear Case Study: Captivating Tech Enthusiasts & Achieving +160% CTR Growth??? In the fast-paced world of gaming, understanding consumer behavior is key to designing successful campaigns. The LG Electronics UltraGear campaign, backed by Uplify’s data-driven insights, engaged over 400 creators and achieved remarkable results. ?? Key Highlights in the cards. ???Read the full article and discover the full case study:? #InfluencerMarketing #GamingTech #DataDrivenMarketing #Uplify #DigitalMarketing #TwitchCampaign #AudienceEngagement #GamingCommunity #LGUltraGear Andrey Samoylov Pavel Medvedev ??CES Humberto Galdieri Felipe Le?o Cunha Mauro Junqueira

???Uplify Selected for #CES2025's Eureka Park We’re excited to announce that Uplify has been chosen as one of the top startups driving innovation in advertising to participate in?CES 2025’s Eureka Park—a premier showcase for innovators at the?Consumer Electronics Show (CES). As the world’s foremost tech event, CES highlights groundbreaking advancements that redefine industries and shape the future. About Eureka Park:?Positioned as CES’s hub for emerging talent, Eureka Park connects startups with top-tier mentors, investors, and corporate leaders, facilitating impactful industry connections. For Uplify, this selection is more than an opportunity—it’s a recognition of our unique approach, blending advanced automation with the creator economy to redefine influencer marketing ?? If you’re attending CES, we’d love to connect to explore the future of programmatic buying in influencer marketing and discuss potential collaborations. #CES2025 #EurekaPark #InfluencerMarketing #AdTech #Programmatic Pavel Medvedev ??CES Andrey Samoylov Humberto Galdieri

???5 Key Trends from #AWNewYork2024 Shaping the Future of Advertising??? #AWNewYork2024 offered powerful insights for media and advertising, showcasing how the influencer economy, machine learning, and interactive shopping are transforming the industry. #Uplify team was there to capture it all! Pavel Medvedev ??CES and Andrey Samoylov dive deep into these trends and the opportunities they open up for brands. Discover how new ad formats, AI advancements, and improved measurement strategies are helping brands stay ahead. ??Read the global overview of?Advertising Week NY 2024?for all the insights: https://lnkd.in/gSGRtYm3 ????Or dive into our Brazil-focused insights (in Portuguese) to see how brands like LG Electronics North America Intel Corporation PepsiCo are driving innovation in this rapidly evolving market: https://lnkd.in/gRgHusNn #influencermarketing #AI #adtech #advertisingtrends #media Humberto Galdieri Luccas D. Mauro Junqueira Felipe Le?o Cunha

#DCO: Transforming Advertising for #BlackFriday and Beyond Dynamic Creative Optimization (DCO) is reshaping advertising strategies, providing a competitive edge by making ad experiences more personalized and relevant in real time. Here’s why it matters: ?? Adapt Instantly: DCO dynamically alters messaging based on real-world factors like weather, time, or location. Imagine promoting umbrellas during a sudden downpour or sunscreen on a sunny day—bringing a new level of contextual relevance. ??? Audience-Centric Personalization: Leverage data-driven insights to refine creatives based on user behaviors and preferences, ensuring the right content reaches the right audience. ??? Real-Time Promotion Flexibility: Keep ads relevant with automated updates for ongoing promotions, flash sales, or seasonal offers—eliminating the need for multiple static versions. How it looks like in the Case for Amazon https://lnkd.in/grPMv-5r The upcoming #BlackFriday period is a prime opportunity to capitalize on DCO. In 2023,?90.6 million U.S. shopperstook advantage of online deals, driving nearly?$10 billion?in sales, with popular categories including electronics and apparel. Meanwhile, mobile e-commerce surged in?Brazil, attracting consumers seeking deep discounts. Integrating DCO with influencer marketing allows advertisers to harness the authenticity of influencer recommendations while delivering dynamic, high-impact ads that resonate with the right audience at the right time. This powerful combination enhances the consumer journey and boosts conversion rates. ?? Connect with our team to discover how #Uplify can help you stay ahead. #AdTech #DigitalMarketing #Ecommerce #ProgrammaticAdvertising #InfluencerMarketing #MarketingTrends #Advertising Pasha Medvedev ??CES Andrey Samoylov Humberto Galdieri Analina Medeiros Luccas D.

?? #MediaMetrics in #InfluencerMarketing: How do you measure success? Running influencer campaigns can sometimes feel like you're working without standard media benchmarks. While metrics like reach and engagement rate (ER) are commonly tracked, vital data such as?audience quality,?watch time,?lead generation, and?cost per lead?are often available only upon request. In #Programmatic advertising, advertisers benefit from tracking a wide range of metrics in real-time, optimizing campaigns directly from their dashboards. At Uplify, we’ve highlighted 10 key media metrics for influencer marketing—many of which are accessible in reports through our platform. This allows for?#DataDriven?decisions and elevates influencer campaigns to the same level as traditional media ?? #DigitalMarketing #InfluencerCampaigns #AdTech #PerformanceMarketing #Uplify #MarketingMetrics #CampaignOptimization Pasha Medvedev ??NY ADWEEK Humberto Galdieri Analina Medeiros Luccas D. Felipe Le?o Cunha

?? The Uplify team had an incredible experience at Brasil Game Show! It was a pleasure connecting with our amazing partners and friends, including LG Electronics, Samsung Electronics, Ubisoft, Intel Corporation, and our newest partner, Blizzard Entertainment. We truly enjoyed meeting everyone and getting up close with the #gaming community and #GenZ audience. The event was a fantastic opportunity to discuss new initiatives, strengthen our partnerships, and explore fresh ways to engage our communities. Watching the live action and sharing in the excitement made it even more special. Thank you, BGS, for bringing us all together for such an inspiring experience! ?? #Uplify #BGS2024 #GamingIndustry #Partnerships #CommunityEngagement #InfluencerMarketing #GenZGaming Humberto Galdieri Analina Medeiros Luccas D.

?? We love October for its packed calendar full of opportunities to connect! In just a few days, we’ll be at the epicenter of Brazil’s gaming industry Brasil Game Show, to meet with vendors, partners, entrepreneurs, and top professionals from the games market. Planning to attend BGS? Let’s make it happen! Reach out to Humberto Galdieri and grab the chance to discuss innovative ideas for engaging Brazil’s Gen-Z and Gen-Y gamers. Let’s spark some fresh ideas together! #BGS2024 #BrazilGameShow #GenZ #GamingIndustry #InfluencerMarketing #Uplify Luccas D. Analina Medeiros Mauro Junqueira Felipe Le?o Cunha

?? Just a few days left until we meet in New York at Advertising Week! #AWNEWYORK24 gathers the brightest minds and industry leaders across Adtech and marketing. We’re excited to discuss the latest trends and technologies for engaging hard-to-reach Gen Z and Gen Y audiences, and explore innovative ways to acquire influencer audiences using programmatic solutions. If you're attending, don’t miss the chance to connect with Andrey Samoylov and Pasha Medvedev ??NY ADWEEK for insightful meetings and fresh ideas on how programmatic-solution can elevate your influencer-marketing campaigns to the next level. #AWNewYork24 #Uplify #InfluencerMarketing #GenZ #GenY #Adtech #MarketingInnovation #Programmatic