Upgrow

We’re excited to announce that Upgrow made this year's #Inc5000 list! A big thank you to our amazing team and our clients for making this possible. See our rank and the full list here: inc.com/inc5000 #Inc5000 #Teamwork #Upgrow

SEO Isn’t About Keywords Anymore—It’s About What Actually Matters For years, SEOs (me included) have been obsessed with keywords, header tags, and perfect meta descriptions. But here’s the thing: Google doesn’t need a keyword in your H1 to understand your page anymore. Search engines have evolved. They don’t just scan for words—they interpret meaning. That’s where salience (being different, better, and attracting attention that the rest of the links on the SERP) comes in. Entity salience is how Google determines what’s important in your content—like a human would. It’s not about stuffing the right keywords in the right places. It’s about whether your content signals expertise, relevance, and depth. Want to test how well your content does this? Run a salience analysis using Google’s AI Studio. Try this prompt: “We sell [SERVICE] to [ICP]. We want to ensure our content has the best possible salience. Please perform a salience analysis of [URL], providing clear feedback on gaps/issues with examples.” You can run this right now with Google AI Studio (link in commentts) Why This Matters More Than Ever 1) It forces you to create content that’s actually useful instead of just optimized for a search engine. 2) It helps improve conversions and engagement by making sure you’re writing for real people, not just algorithms. 3) It aligns with Google MUM & NLP, meaning search engines don’t need exact-match keywords—they understand topics in context. Salience won’t fix content slop. It won’t trick Google's algo into ranking you higher. But it will help you figure out precisely what your content is missing.

How to craft a LinkedIn campaign that consistently delivers clear ROI... 1. **Deep Research & Strategy**: We dig deep with data, customer reviews, and industry trends. It all starts with understanding your audience. 2. **Audience Targeting**: We turn your ideal customer profiles into actionable strategies, ensuring every ad hits the right target. 3. **Ad Creative & Copywriting**: Our creative team makes ads that stand out and can't be ignored. It's all about grabbing attention and driving engagement. 4. **Landing Page Optimization**: A great ad is only as strong as its landing page. We ensure your landing page is optimized to boost conversions by 20% on average. 5. **Lead-Flow Automation**: Seamless integration with your CRM keeps your sales teams focused on what they do best—closing deals. 6. **Advanced Reporting & Analysis**: Our detailed reporting doesn't just track numbers; it provides insights to help refine strategies and maximize performance. It's not magic—just a solid strategy, research, and a touch of creativity. How do you optimize your ad funnels? Let's discuss!

We're #hiring a new Paid Media Manager - San Diego in San Diego, California. Apply today or share this post with your network.

We're #hiring a new Paid Media Intern in San Diego, California. Apply today or share this post with your network.

Most advertisers still use the same Google Ads copywriting formula from 2010 -?"Want X? We got X!" But in 2025, when competing for $10+ clicks, that approach burns your budget. In our latest blog post,?How to Write Irresistible Google Ads (Full Process + FREE AI Ad Writing Tool), we're pulling back the curtain on what works in Google Ads copywriting, including: - Why Google's own ad recommendations might be hurting your ROI - A step-by-step process for writing ads that stand out - Before/after example - Expert tips for lowering your CPC while boosting conversions ?? BONUS: We're giving away FREE access to our AI-powered Google Ads Copy Generator - the same tool our agency uses to create high-performing ads for our clients. https://lnkd.in/g4fEDFEg

We're #hiring a new Paid Media Manager - San Diego in San Diego, California. Apply today or share this post with your network.

Hello, and happy Friday all!P:_We had a fantastic jam session last night at The Gambit Lounge in San Francisco, and my brain has been buzzing with new product video strategies. If you want to make your sales funnel slicker than snot on a doorknob, grab a copy of Nate Zaru's presentation from our Meetup - he's generously left it available for download but only until next Monday at 6 pm - so don't miss out! ??? View Presentation >> https://bit.ly/4hjBZiC

This Thursday 6PM IRL: Creating Product Videos that Drive Sales Join us with Nate Zaru?for this actionable workshop to make video your greatest marketing asset. PLUS networking happy hour at Gambit Lounge. Learn and mingle with the top marketers in the San Francisco SaaS world! RSVP on Luma here: https://lu.ma/l6jr2pec Discover how to plan and create an unforgettable product video. You’ll learn what makes the best product videos and what mistakes to avoid. Bring your projects and case studies. Hosted by Nate at?MyProductVideo.com?with your own Ryder Meehan from Upgrow. AGENDA: 6:00-6:30 Welcome and networking 6:30-7:15 Workshop Presentation 7:15-8:00 Happy hour networking What You’ll Learn: The New Opportunity of Product Videos > Why SaaS is different and how to leverage it The Story Comes First > Crafting a narrative that defines your brand Work Backwards from Your Dream Context and Formats > Planning with a purpose for maximum impact Focus on One BIG Idea and a Strong CTA > Simplify your message for clarity and action Show People—People Love People > Harnessing the power of human connection Show the Product Without Showing the Actual Product > Building intrigue and interest creatively Remix and Repeat > Strategies to keep your content fresh

Ready to make your product the hero of its own story? Join us for an interactive workshop to create a product video that sells -- you'll discover the secrets behind the creator strategies that captivate and convert. Followed by a holiday happy hour and networking. AGENDA: 6:00-6:30 Welcome and networking 6:30-7:15 Workshop Presentation 7:15-8:00 Happy hour networking What You’ll Learn: - The New Opportunity of Product Videos - Why SaaS is different and how to leverage it - Crafting a narrative that defines your brand - Work Backwards from Your Dream Context and Formats - Focus on One BIG Idea and a Strong CTA - Show the Product Without Showing the Actual Product - Remix and Repeat When: Thursday, December 12th Where: Gambit Lounge (581 Hayes St, San Francisco, CA 94102) Time: Workshop starts 6:15 PM followed by Happy Hour until 8 PM Hosted by Nate from MyProductVideo.com with your organizer Ryder from Upgrow. RSVP in comments!