Upgrade School Marketing

There is one word that keeps coming up in every Admissions and Marketing meeting this season… Yield! Yield is the percentage of admitted students who ultimately choose to enroll, and if you have ever wanted to get the inside scoop of what other schools are doing in their yield efforts, then today's new podcast episode is for you! ??? Listen to the full episode: https://lnkd.in/eZeHKdrD Matthew and Angie are hosting a roundtable with Alexandra Tolischus (@Saint Andrew’s School), Luke Heywood, MPA, MA (The Stony Brook School), Lakeya Newton (King School), Stacy Jagodowski (Tabor Academy), and James Layne (Orchard School), and the topic is ‘All About Yield!’ From events and videos, to ads and swag, we’re talking about all the ways that schools are helping families feel a connection and how to measure the results.

In this episode of the Upgrade School Marketing Podcast, Angie Ward, Upgrade Co-Host and President of Enroll Media Group, explores how schools can harness the power of LinkedIn to boost visibility, engage alumni, and attract new families in 2025. ??? Full Episode: https://lnkd.in/gGhGYXh8 Learn why LinkedIn is the go-to platform for school marketing, how to optimize personal profiles and school pages, and why alumni are key to increasing your reach. Plus, discover tips for creating a winning content strategy, leveraging LinkedIn ads, and using analytics to measure success. Tune in now and take your school’s LinkedIn presence to the next level! Has your school had a success story on LinkedIn? Is there an audience that you would love to reach but don't know how? Let us know in the comments! ??

Your current families are more than just enrollees—they're ambassadors, advocates, and a vital part of your school community. By actively engaging them through thoughtful communication and marketing, you: ?? Build trust & strengthen relationships ?? Showcase the value of their investment ?? Reduce attrition and boost retention Happy families stay—and they bring others along! Don’t just recruit; retain. Invest in marketing that makes your families feel heard, valued, and connected. From Matthew and Angie's interview with Jill Goodman in the Upgrade School Marketing Podcast episode "Strategies to Boost Your Student Retention" ??? Full Episode: https://lnkd.in/gEbbRnrq

A great resource for all school marketers out there kicking off the school year!

We have a new podcast episode today that will help you think differently about WHO schools are marketing to. Lisa Leidy shares her expertise on creating persona-based storytelling campaigns specifically tailored for schools. Throughout the episode she breaks down the process into six actionable steps that school marketers can start now! ??? Full Episode: https://lnkd.in/e3UU_6h4 #schoolmarketing #personamarketing #storytelling

Want to learn how to create an SEO strategy for your school marketing that will thrive in the future of AI? We've got a new episode for you! ??? Full Episode: https://lnkd.in/gYxrvcqM In this podcast episode, Matthew Soule and Angie Ward talk with Reggie Johnson, MA about how to future-proof your School’s SEO in the era of AI and beyond. He highlights the changing landscape of search, where AI chatbots and AI-infused search engines are becoming more prevalent.