Upfluence

?? 2025 Survival Guide for Marketers - These are the trends shaping the future of influencer marketing and the creator economy ?? If you’re a marketer, 2025 isn’t just another year—it’s a turning point. In this episode of the Ready Set Click! podcast, we break down the biggest shifts in the creator economy, influencer marketing, and social media marketing. Here are a few key insights you need to know: 1?? Gen Z sets the tone. Are your strategies Gen Z-ready? This generation grew up online. Their behaviors are reshaping platforms and content formats: 2?? Search behavior is changing. Is your content optimized for discoverability? People are ditching traditional search engines for TikTok and AI. Why? Authenticity and Trust. 3?? The creator economy is thriving. Are you falling behind? The creator economy is projected to double in the next 5 years, reaching over $500 billion by 2030. 4?? Social selling is everywhere. And we mean EVERYWHERE! Sales funnels now happen on Instagram, LinkedIn, TikTok—even in DMs. Social commerce is no longer optional for brands. 5?? AI isn’t just a tool—it’s becoming omnipresent, shaping everything from content creation to consumer behavior. And creators are using it to their advantage. From creating content at scale to predicting trends, AI is empowering influencers to go further. Want the full deep dive? Get the full episode here: - Youtube: https://ow.ly/upva50Ui2EX - Spotify: https://ow.ly/Pggb50Ui2IE - Apple Music: https://ow.ly/tl3p50Ui2Jo Let me know in the comments: Which trend are you most excited (or nervous) about? P.S. If this post resonated, consider resharing ?? with your network.

?? Wondering how long your short-form videos should be? Is 6-sec too short, 30-sec too long, 10-sec just right? Here’s a quick tip: Each platform has its sweet spot! ?? For YouTube Shorts, think storytelling in 34 seconds. That's just enough time to create a meaningful narrative without losing attention. ?? Over on Instagram, aim for 20-30 seconds. Why? Many viewers watch on mute, so make sure your content is visually engaging with clear cues. ???? And for TikTok? It’s all about quick payoffs. Stick to 10-20 seconds for maximum impact. ? Each platform requires a different approach, but the goal is the same: capture attention, and deliver value. Ready to create content that converts? ?? Explore more on crafting the perfect short-form content here: https://ow.ly/lkzP50UgSK3 #ContentStrategy #SocialMediaMarketing #upfluence

? Une superbe première journée hier au salon FOLLOWME ! ?? On vous attend aujourd’hui pour le jour 2 au stand E2 – encore plus de rencontres, de discussions et de partage autour de l’#InfluenceMarketing et de la #CréationDigitale. Venez échanger avec Quiterie Sève, Maxime Largot et Tanya Alain ! ?? Aujourd’hui, 20 novembre ?? Palais Brongniart, Paris à très vite ! ??

Merci Stephane Vojetta pour ce bel échange ce matin autour de l’avenir du marketing d’influence et du #creatoreconomy ??

Still relying on outdated methods to find creators and affiliates? ?? Imagine this: influencers already love your brand, shopping on your site right now—but you’re missing out because you can’t identify them. That’s a revenue leak no business can afford. Upfluence’s unique Live Capture feature is a game-changing tool that identifies influential customers directly from your CMS database, as they engage with your store. Since they already use and love your products, they are 7x more likely to partner with your brand at a more competitive pricing. Stop relying on guesswork. Start leveraging influencers who are already loyal to your brand to skyrocket visibility and drive sales. ?? Learn more https://ow.ly/pNtM50U21Ec #Ecommerce #InfluencerMarketing #Upfluence #CustomerLoyalty #RevenueGrowth

?? UPFLUENCE s’associe à FOLLOWME pour rassembler la communauté de l'#InfluenceMarketing et de la #CréationDigitale en Europe ! ?? Nous sommes fiers de participer en tant que partenaire officiel au salon FOLLOWME, le premier événement dédié aux professionnels de l'influence et aux créateurs de contenu en Europe ! C’est l'occasion de se retrouver, de partager les dernières tendances et d’apprendre des meilleurs dans notre domaine. ?? Rendez-vous les 19 et 20 novembre ?? Palais Brongniart, Paris Au programme : - ?? 2 000 marques, 2 000 créateurs & 500 agences - ?? 90 speakers et 40 sessions - ? 2 tracks exclusifs pour marques & créateurs - ?? Ateliers et démos pour approfondir vos compétences - ?? Animations et networking Pourquoi participer ? ?? Apprenez des experts du marketing d'influence et de la création digitale ?? Découvrez des innovations et solutions au service de votre performance ?? Développez votre réseau avec +4 500 décideurs marketing et créateurs ?? Boostez votre carrière en vous connectant aux leaders du secteur ?? Gagnez du temps : faites avancer vos projets de 2 ans en 2 jours ! ?? Envie de nous rejoindre ? Le Pass est offert aux décideurs en influence, marketing digital et communication. Inscrivez-vous dès maintenant ! ?? lien en commentaire On se retrouve là-bas ? ?? #InfluenceMarketing #ContentMarketing #Networking #DigitalContentCreator #CommunityManagement #SocialMedia

Brands: Want to work with top creators? Avoid these red flags, straight from the mouths of creators! Creators today are savvier than ever, and they can spot red flags from a mile away. Here are the TOP 3 biggest turn-offs that can make influencers say “no, thanks” to your outreach: ?? Expecting Creators to Cover Product Costs Asking creators to purchase your products to participate in a campaign? That’s a dealbreaker. It’s standard for brands to provide the necessary products to their collaborators—anything else shows a lack of investment. ?? Lack of Creative Freedom or Personalization Creators know what resonates with their audience. When brands try to control every detail without allowing for personalization, it feels inauthentic—and audiences can tell. Let creators bring their unique voice to your brand for the best results. ?? Unprofessional Outreach Poor spelling, wrong handles, or sending emails via a personal address instead of a business email—these missteps make a brand seem unprepared and can turn creators away before the conversation even begins. And there is more! To build trust and attract the right creators, approach partnerships with transparency, respect, and a clear value exchange. Check out the full Ready Set Click! podcast episode here: https://ow.ly/QE1550U225T #InfluencerMarketing #BrandPartnerships #Upfluence #ContentCreators #CreatorEconomy #MarketingTips

Thank you Jessy Grossman and WIIM for letting us be part of your amazing event.

Amazon sellers—are you maximizing every dollar of your marketing budget? If you are not utilizing creators and leveraging the Amazon Brand Referral Bonus, then you are leaving money on the table. Upfluence is the only influencer marketing platform that natively integrates with Amazon, to help you amplify your brand's reach and get more for every dollar spent on creator marketing. ?? Here’s the deal: Amazon’s Brand Referral Bonus (BRB) gives you a bonus on each sale when you drive external traffic to your listings. That’s already a win, but what if you could make it even better? By combining the power of Upfluence with Amazon’s BRB, you can integrate influencer marketing directly into your campaigns to increase external traffic and help you earn a bonus on each sale generated. ?? Here’s how it works: ?? Use Upfluence to find high-performing creators who drive traffic from social platforms to your Amazon listings. The BRB helps offset the costs of influencer compensation, increasing your ROI while reducing ad spend. Influencers get paid, you boost sales, and your advertising costs drop. It’s a win-win strategy that puts your products in front of engaged audiences, driving higher conversions at lower costs. Want to learn more? ?? Get the full details here: https://ow.ly/WGlR50U1Yft ?? #Amazon #Upfluence #eCommerce #InfluencerMarketing #Tips

What if your influencer marketing and social media platforms could finally work together? ?? The Upfluence x Hootsuite integration changes how you use your social media tech stack, saving you hours by connecting influencer marketing with social media management and listening like never before. ?? Here’s why this integration is already making waves: ? One-click sharing: send creator content from Upfluence to instantly share it on your social media through Hootsuite. No more tool-switching or manual uploads. ? Amplify Your Reach and Recognition: Seamlessly repost influencer content across all channels for consistent, high-engagement campaigns and monitor your brand voice across the web. ? Focus on What Matters: Get more done in less time, while you grow your brand instead of managing tools. Ready to take back your time and maximize your voice? See how it works ?? https://ow.ly/q40w50U1Y8Z ?? #InfluencerMarketing #Hootsuite #Upfluence #SocialMediaMarketing #Integrations If this could help you scale, let your network know! ??