UNTOLD

In case you missed it, be sure to check out our first opinion piece, “Introducing UNTOLD: Why the Business Case for Social Impact and Serving Multicultural Consumers Shouldn't Be Ignored.” In today's fast-paced world, brands that focus on social impact, inclusive product design, and meeting the demands of emerging generations are setting themselves apart from competitors who remain inactive. Research highlights the combined buying power of over $3.2 trillion among multicultural consumers (including African-American, Latinx, and Asian-Americans) and Gen Z's strong call for social change. This presents a transformative opportunity for businesses. We'd love to hear your thoughts on these trends. Drop a comment below or reach out to us to schedule a time to discuss how we can support your business's growth. https://lnkd.in/dhXKEmT2 #engagement #diversity #customer #untappedmarkets #equity

Big news! ?? We're thrilled to announce that our Co-Founder, Alana Cheeks-Lomax, has been accepted into the Bank of America Institute for Women's Entrepreneurship at Cornell University! At UNTOLD, we're passionate about connecting brands with multicultural consumers in authentic ways, and this opportunity will help us drive even greater impact for the communities we serve. Onwards and upwards, Alana!! #UNTOLDimpact #WomenInBusiness #Entrepreneurship #Leadership Checkout → www.untold-impact.com & https://lnkd.in/g4afaXcg

The Empathy Economy: The New Business Currency In today’s market, empathy isn’t just a soft skill—it’s a competitive advantage. Consumers and employees alike are demanding more than transactions; they seek trust, connection, and belonging. Brands that lead with emotional intelligence (EQ) aren’t just winning hearts—they’re driving real business impact: ?? Deeper customer loyalty—People buy from brands that “get” them. ?? Stronger partnerships—Trust accelerates deal flow and collaboration. ?? Sustained growth—EQ-driven companies outperform because they adapt and innovate with people at the center. The future belongs to brands that listen, understand, and act with empathy. Ready to tap into the power of EQ to drive impact and unlock new markets? Let’s build together. ??? #UNTOLDimpact #EmpathyEconomy #EmotionalIntelligence #BusinessGrowth #BrandPartnerships

We are thrilled to be named a member of the SignalFire Specialist Network!!!! SignalFire is a venture capital firm that invests in early-stage companies, particularly in areas like AI/ML, developer tools, B2B SaaS, healthcare, and cybersecurity, using data and technology to support and grow its portfolio companies. As a member of the Specialist Network, we have the opportunity to partner with SignalFire’s portfolio companies as founders tackle the everyday challenges of scaling and growing their business.? We are incredibly excited to partner with these founders as they move through these critical growth stages. #UNTOLDImpact

?? The Untapped Trillion: Why Multicultural Markets Are Your Growth Catalyst The numbers are compelling: Multicultural consumers represent nearly $5T in buying power in the US (Selig Center for Economic Growth, 2023). Yet, they remain significantly underserved. As strategic consultants focused on inclusive market expansion, we’ve witnessed firsthand the massive opportunity cost of overlooking these vibrant communities. ?? Key insights from recent research: ? 71% of consumers are more likely to purchase from brands that authentically represent their culture (Google/Ipsos Inclusive Marketing Study, 2021) ? Diverse companies are 35% more likely to outperform their industry peers (McKinsey & Company, 2020) ? The multicultural market is growing at 2.3x the rate of the general population (Census Bureau projections) ?? The success formula isn't complex, but it requires commitment: ? Deep cultural immersion, not surface-level research ? Authentic representation in product development and marketing ? Long-term community investment, not just campaign-driven engagement The question isn't whether to pursue multicultural markets, but how quickly you can authentically engage them. Are you ready to unlock this growth potential? Let's connect and explore how to make your brand resonant with ALL communities. #UNTOLDImpact #MarketExpansion #MulticulturalMarketing #InclusiveGrowth #BusinessStrategy #MarketOpportunity Thoughts? Share your experiences below. ??

Entrepreneurship is not for the faint of heart. One of UNTOLDs goals for 2025 is to build in public, and to kick that off, we sat down to interview each other about why we created UNTOLD. TL;DR – We built UNTOLD for this exact moment. Right now, businesses are (quietly) seeking guidance on how to navigate inclusion and diversity in ways that align with their business goals—despite the stark polarization surrounding anything related to "inclusion." They know they need to engage emerging customer markets—including multicultural and underrepresented communities—but many struggle to do it effectively or authentically. This moment presents a unique opportunity. Companies that get it right will build deeper trust, stronger customer loyalty, and long-term business success. UNTOLD was designed to help companies bridge this gap, through data-driven insights, inclusive design, cultural acuity, and strategic partnerships, we create meaningful connections that prioritize social and business impact, driving long-term success and measurable outcomes. We’re excited to share more about our journey and why we believe UNTOLD is the go-to consultancy for companies looking to drive meaningful impact. Give it a listen, share your thoughts, share this post or tag one person who you think would resonate with them. Feel free to reach out if you want to keep this conversation going! ???? #UNTOLDimpact #brandpartnerships #Storytelling #InclusionIsGoodForBussiness #SocialImpact camille cheeks-lomax, Jonathan Jackson , Kelvin Womack, Omari Souza, Youssef Kalad Alana Cheeks-Lomax Gary Johnson

In recent weeks, the headlines have been relentless—corporate DEI rollbacks, political and legal attacks on diversity initiatives, and a growing clash between values and economics. Many saw this moment coming, but few expected the backlash to escalate so quickly and tangibly impact our daily lives. One thing is clear: DEI isn’t just about select communities—it shapes the world we all live in. Consumers are paying attention and speaking with their wallets. When we launched UNTOLD, we knew consumer values would eventually drive corporate decisions. That moment has arrived. Costco saw a surge in memberships for supporting DEI, while Target shareholders sued over the financial fallout of scaling back initiatives—costing the company an estimated $3.67B in market share. The message is clear: DEI isn’t just a social issue—it’s an economic one. The challenge now is one of strategy. In an environment where #DEI is increasingly viewed as an all-or-nothing battleground, is there room for nuance? As a leader, here are three key strategies to consider to ensure your company remains resilient, responsive, and rooted in the values that shape not just business, but society itself. ?? Stay Rooted in Your Values Strong leadership isn’t about chasing every shifting trend—it’s about standing firm in what your organization believes in. Businesses that waver with every passing controversy risk losing not only their credibility but also the trust of employees, customers, and stakeholders. If something isn’t broken, there’s no need to fix it—consistency, not concession, is what sustains long-term success. ?? Embrace Innovation Where It Matters Some challenges are as old as time, but the solutions don’t have to be. Now is the moment to evaluate where fresh, strategic approaches can strengthen your inclusion efforts. Does your language reflect the evolving landscape? Should new programs or task forces be established to meet this moment? True leadership means recognizing where innovation is necessary—and having the courage to act. ?? Navigating Risk With Intention? We’ve seen what happens when companies react impulsively—missteps can lead to reputational damage, financial consequences, and a loss of trust. But inaction carries its own risks. The key is to approach this moment with strategy, not fear. Assess the landscape, understand the potential impact of your decisions, and ensure that risk management doesn’t come at the expense of your core values. Leadership isn’t about avoiding risk altogether—it’s about making informed, principled choices that position your organization for long-term resilience. If your company is looking for guidance on how to uphold your values while making smart, forward-thinking decisions, reach out - [email protected]. We’d love to help you explore the best path forward and be your partner on this journey. Cc: Gary Johnson Alana Cheeks-Lomax #dei #diversity #equity #fairness #consumers #target #costco

Congratulation to our CEO and Co-Founder Alana Cheeks-Lomax on her acceptance into the Milestone Circles program at the Nasdaq Entrepreneurial Center! ?? ?? ?? Milestone Circles is a 12-week program that provides women entrepreneurs with the access, resources, and knowledge they need to continue to grow and scale their businesses. Over the next 12 months, Milestone Circles will support thousands of women and their businesses. This program remains free for entrepreneurs thanks to the generous support of the Wells Fargo Foundation. Congratulations to the UNTOLD team. Cc: Gary Johnson #MilestoneCircles #WomenEntrepreneurs #Accelerator?#BlackWomen #BlackEntrepreneurs

We came across this thought-provoking thread on Instagram by @isaachayes3 that really resonated with UNTOLD's mission and values. It posed the question: What if the entire Black community left platforms like Instagram, TikTok, and X? What would the cultural and economic impact be? ?? This reminded us of why UNTOLD exists: To harness the collective cultural and economic power of Black and multicultural communities. Our goal is to tell the UNTOLD stories of our brilliance and impact while guiding brands on how to genuinely serve, engage, and represent these communities. ?? It’s never been about performative DEI gestures—this work is about innovation, attribution, and economic empowerment. Black creators, as the thread highlights, set trends, drive engagement, and contribute immeasurably to global culture. The absence of these voices would leave platforms and industries struggling to maintain relevance. ?? UNTOLD's focus is to ensure brands don’t just recognize this power but actively invest in, support, and collaborate with Black and multicultural audiences. Together, we can foster not just inclusion but sustainable innovation and shared prosperity. Let’s continue telling these stories and amplifying the power of authentic engagement. #SocialImpact #CulturalInnovation #Infleunce #Culture #InclusiveDesign #creativeconomy Cc: Alana Cheeks-Lomax Gary Johnson

Brands stepping away from DEI efforts risk irrelevance in a rapidly diversifying market. Multicultural consumers control $3.6 trillion in buying power, and by 2030, the U.S. will be a multicultural majority. DEI isn’t just about hiring metrics—it’s a business imperative that drives growth, innovation, and loyalty. The Facts: ??Buying Power: Multicultural consumers are an economic force. Representation: 64% of consumers take action after seeing diverse, inclusive ads. ??Influence: Gen Z and Millennials, the most diverse generations, are 2.5x more likely to support brands that take a stand on social issues. ??Performance: Companies with diverse executive teams outperform peers by 33% on profitability. What’s at Stake? ??Market Share: Ignoring DEI risks losing competitive advantage in diverse markets. ??Brand Relevance: 69% of Black consumers are more likely to purchase from brands that positively reflect their race/ethnicity in advertising. ??Long-Term Growth: Companies prioritizing DEI see 19% higher innovation revenue. ??Employee Trust: Neglecting DEI harms morale, retention, and culture—impacting performance and profitability. Yet, DEI desperately needs a rebrand—it’s more than hiring metrics or virtue signaling. At UNTOLD, we focus on business outcomes: unlocking market share and fostering authentic engagement with diverse audiences. Let’s reimagine DEI together. Reach out to me [email protected]. What’s your perspective? Let’s discuss this in the comments. cc: Alana Cheeks-Lomax #BusinessGrowth #InclusiveInnovation #UNTOLDIMPACT #CorporateResponsibility #SocialImpact