Untitled Firm

Understanding programmatic advertising is crucial for modern marketing leaders. It's all about leveraging data and automation to deliver the right message to the right audience at the right time, optimizing every dollar spent. This method ensures efficient ad placement across various channels, driving higher engagement and ROI. ? We're also thrilled to announce Untitled's new demand-side platform (DSP)! Enjoy 50% lower CPMs and manage your campaigns directly from your Distilled account, harnessing your customer data for pinpoint targeting. Dive into the details of programmatic advertising below! TLDR; this post covers: ?? The power of programmatic advertising ?? Maximizing marketing spend with data and automation ?? Untitled's new DSP with 50% lower CPMs ? Using Distilled for seamless campaign management and precision targeting https://lnkd.in/eixwS_yE

? 2024 was an exciting year for the Untitled team ? Check out our 2024 Wrapped. We are looking forward to an incredible 2025!

?? Spreadsheets are so 2024 ?? Check out the must-have tools for digital marketing agencies in 2025—from smarter project management to next-level audience insights.?? Upgrade your toolkit and leave manual tasks in the dust: https://hubs.li/Q02_jz4d0

Understand your customers at a deeper level with Distilled by Untitled. Connect signals to individual users, providing contextual insights about customer identities and behaviors. Start a free 14-day trial today! https://hubs.li/Q02_gSk40

There are several ways you can use website visitor data to better understand your audience. Sales and marketing teams play a crucial role in utilizing this data to enhance lead generation and retention. Learn the best way to create an eCommerce nurturing funnel: https://hubs.li/Q02Yxd6n0

We’re breaking down how to craft ? email remarketing ? campaigns that use audience segmentation, personalized messaging, and automation to turn casual shoppers into buyers. Learn more below: https://hubs.li/Q02Yxt5P0

Ding-dong, the holiday season is knocking at the door! ???? In this guide, we’ll give you strategies, ideas, and examples of how to craft BFCM campaigns that reward new and old customers and build customer retention throughout the year. https://hubs.li/Q02XN_PF0

Sometimes, it feels like you’re scraping the bottom of the barrel for quality leads. Learn how you can utilize the Distilled ID tag to unmask website visitors with intent and build high quality lead nurturing campaigns. https://hubs.li/Q02XP4J20

We have heard this a lot lately: "The CPMs in my marketing channels are soaring! What is happening and what can I do?" There are several reasons CPMs are rising: ???: The US Presidential Election causes CPMs to skyrocket every four years. This is due to the increase in demand and large budgets and segments being poured into digital channels. ??: Since 2020, CPMs have risen by nearly 50%. A lot of this has to due with an increase in bot traffic, specifically, large language models (LLMs) indexing content across the web. These bots are served ad impressions, wasting your ad budget and increasing your costs. We've outlined the top strategies for lowering your CPMs down below. And if you'd like to learn more about the Untitled DSP, our team would love to show you how we can reduce your CPMs and overall ad costs by 50%. https://lnkd.in/ePhEK3Ku

For our friends in eCommerce - it's not too early to be thinking about your Black Friday and Cyber Monday campaigns! The Untitled team put together a great new blog post outlining 7 ways you can build customer retention campaigns ahead of the Holiday season: ?? Personalized experiences ?? Retention and loyalty programs ?? Smooth and award winning customer service ?? Post-holiday follow up campaigns Check everything out with the post below! https://hubs.li/Q02PL-560