Untangled

The latest #Untangled edition dives into how CeraVe’s new hair health campaign is tackling the stigma around dandruff, bridging the gap between trusted skincare and effective scalp care. The move highlights a growing shift in hair marketing: education-first, results-driven storytelling. Also in this issue: ??♀? Kate Hudson steps in as Joico’s new global ambassador to mark the brand’s 50th anniversary ?? K-beauty powerhouse CJ OLIVE YOUNG is expanding into the U.S.—giving small brands a global stage ?? #NYFW’s biggest hair trends hint at the rise of triple XL hair and statement bangs Full insights here ?? https://lnkd.in/e2wRzNwZ #HaircareMarketing #BeautyTrends #ScalpHealth #Kbeauty #HaircareInnovation

Haircare in 2025 is getting personal—and strategic Scalp health, anti-aging formulas, and biotech-driven actives are reshaping the industry, but the real shift? Consumers are expecting more than just better ingredients. They want tailored solutions that fit their hair type, routine, and long-term goals. Brands doubling down on personalization, from porosity-specific treatments to microbiome-balancing products, will keep customers coming back. Are we finally moving past one-size-fits-all haircare? Thank you for sharing BeautyMatter #HaircareTrends #BeautyInnovation #ScalpHealth #PersonalizedBeauty

This Week in #Untangled: Haircare’s big moves & brand storytelling done right ??♀? ? RōZ is taking SEPHORA by storm, proving that luxurious, botanically-based formulas resonate with modern consumers. ?? Reverie’s hairstylist-led affiliate strategy is a masterclass in organic marketing—no external funding, just genuine influence. ?? EvaAvo’s retail expansion into Target, CVS, and Walmart is a huge win for Latinx beauty representation. Beyond haircare, the best marketing connects on a deeper level. Heinz, IKEA, LinkedIn x UEFA, and Malibu just proved that real-world insights drive brand advocacy. Consumers don’t just buy products—they buy into stories, values, and experiences. ?? Get the full breakdown in this week’s newsletter ?? https://lnkd.in/eeucrY95 #Haircare #MarketingStrategy #BrandAdvocacy #BeautyIndustry Mara Roszak

Key insights fresh from the Untangled newsletter ?? ?????? ??????????????: ? ??????’s hair growth peptides—endorsed by Khloé Kardashian & Kris Jenner—are making waves in luxury haircare. ?? The Mane Choice taps Shenseea as its first global ambassador, strengthening cultural connections. ??? Ulta Beauty doubles down on #AI, merging digital and wellness for a smarter eCommerce strategy. Meanwhile, Gen Z is reshaping retail media, TikTok’s GMV Max is optimizing beauty ads, and ?????????? + ?????????????????????? marketing are now inseparable. https://lnkd.in/ehQeHiMW #eCommerce #Haircare #DigitalMarketing #BeautyIndustry

Probably the most talked-about beauty launch on Instagram right now... Gisou by Negin Mirsalehi's 'Honey Gloss Hair Mask' launch shows how to sell an experience, not just a product. The gloss, the gold, the honey-dripped aesthetic—everything about it radiates luxury and indulgence. Here's the thing: we don't just buy products, we buy into how they make us feel. And when a brand captures that feeling perfectly? The product sells itself. #BrandAesthetics #MarketingStrategy #Gisou

What grabbed 850+ marketers' attention this week in Untangled newsletter? ?? Partner Spotlight: Fospha | How DTC ads impact Amazon sales. Download the research in the newsletter ?? Top Stories: 1?? Innovative Hair Solutions ?? Perfect Corp.'s AI Frizzy Hair Analyzer transforms personalized haircare with AI-driven insights, optimizing digital marketing and enhancing customer experiences. 2?? Community Strategy ?? From Dorm Room to 300 Stores: Aliyah Marandiz's journey with Sugardoh highlights the power of community-building and authenticity in amplifying brand presence in the beauty industry. 3?? Beauty Industry Insights ??♀? Gordon Miller discusses AI's impact on hair and beauty, social media's role, and the future of salon businesses. ?? Read the full newsletter: https://lnkd.in/eu4VkBWG #Haircare #eCommerce #DigitalMarketing #AI

? Highlights from the latest Untangled newsletter ??♀? Tracee Ellis Ross's PATTERN Beauty: Pattern Beauty redefines haircare marketing, celebrating textured hair instead of treating it as a challenge. Through innovative designs, data-driven strategies, and strong partnerships, Tracee Ellis Ross demonstrates the untapped market potential for Black hair care. ?? Revieve x JCPenney Partnership: AI and AR are transforming beauty retail. Revieve's collaboration with JCPenney introduces personalized digital beauty experiences, setting new standards for consumer engagement and inventory strategies in the haircare sector. ???? Hwahae's Global K-Beauty Expansion: Hwahae’s platform hits over 100,000 monthly active users just months after its launch, connecting Korean brands with global markets. Plans to expand into Japan signal even greater opportunities for K-beauty on the international stage. ?? Read the full newsletter for all the latest beauty and digital marketing insights. https://lnkd.in/ehcqdhSk #BeautyInnovation #DigitalMarketing #AIinRetail #KBeauty #HairCareMarketing

Here are the highlights from Untangled's latest newsletter: ? Luxury Hair Wellness Takes Center Stage Ashley Tisdale’s Being Frenshe debuts a Hair Wellness Collection exclusively at Target. Combining scalp care with mood-enhancing scents, this line taps into the growing hair wellness trend. A must-watch for brands looking to capture wellness-driven beauty consumers. ? Sports Meets Style HAIRUWEAR’s Hairdo Spirit Wear redefines game-day fashion with vibrant hair accessories in team colors. This untapped market segment combines practicality with style, making it a standout opportunity in sports retail. ?? Explore more on these stories and how they shape the beauty and retail industries in our latest issue. https://lnkd.in/eUpr8EsX #HairWellness #BeautyInnovation #RetailTrends #MarketingInsights

Big moves in beauty and bold marketing strategies—this week’s Untangled Newsletter is all about what’s shaping the future of haircare in 2025 ?? Nutrafol enters a new chapter with Cindy Gustafson stepping in as CEO. What does this mean for Unilever’s innovative hair growth brand? ?? Canvas Beauty sets TikTok on fire, pulling in $4M last Black Friday. Proof that authentic live streaming can turn engagement into explosive sales ?? Plus, Tracee Ellis Ross’ PATTERN Beauty continues to lead the charge in hydration and style, offering more than just products—it’s a statement of empowerment. The year ahead is packed with opportunities for marketers to rethink beauty’s boundaries. Read the full edition here: https://lnkd.in/eNXrdYVC #HaircareTrends #BeautyMarketing #NaturalHaircare #ClickZ

The final Untangled Newsletter of 2024 is here, delivering everything haircare e-commerce professionals need to prepare for an exciting 2025. Here’s a sneak peek: ??Hothands Hair Gloves: Could this time-saving accessory revolutionize hairstyling? ?? L'Oréal Korea x GroupM: A powerhouse media partnership that’s reshaping beauty strategies in a key market. ?? 2025 Trends to Watch: From eco-friendly dry shampoos to stress-related hair loss treatments, discover where the industry is heading. ?? Tangle Teezer Ltd x BIC: A $210M acquisition that marks Bic's strategic move into premium haircare. This edition also dives into AI-powered innovation, marketing campaigns celebrating Black hair artistry, and tips for mastering TikTok ads to boost brand visibility. Catch the full issue here: https://lnkd.in/ez4M-rBp ? From all of us at Untangled, Happy Holidays! We’ll be back in January with fresh ideas to keep your haircare e-commerce strategies sleek and shiny. ?? #HaircareMarket #ECommerceMarketing #MarketingInnovation