The Unofficial Shopify Podcast

What would it take to scale a business from $800K to $26.5M in just 18 months? In this episode of *The Unofficial Shopify Podcast*, Facebook ads expert Depesh Mandalia shares:? - How personal, friendly ad copy outperforms “professional” pitches? - The messaging tweak that unlocked new markets and doubled sales? - Why understanding customer psychology changes everything Watch it here: https://lnkd.in/gR4yEkzz

On the The Unofficial Shopify Podcast, I pitched a strategy for BFCM that I realize isn’t very well known. How to handle sold out products and let customers lock in your deals. You’ve got a ton of demand because you’ve got an amazing product and a killer discounting strategy for BFCM ?? ?? ?????????????? But then you run out faster than you expect and customers are frustrated Sure, you default to a waitlist people can join, but that doesn’t get you customer loyalty ??????? - Because buyers can't lock in the deal they found Because they can’t lock in your price, it doesn’t guarantee they come back to get your product when it’s in stock. As Kurt Elster put it, "I know there's no end to deals and the things I could spend money on, and my budget is finite". Customers are in a "find deals" mindset during BFCM, and you have to capture their fleeting attention. ?? ???????????????? Let customers partially pay or defer payment while locking in deals. As a merchant, if you know you’re getting more products in stock in a reasonable timeframe, why wouldn’t you presell more? We’ve got a ton of customers who’ve clued into this strategy and are locking in more sales and loyalty with deposits on backorders. It’s such an untapped opportunity. No money changing hands, but still more commitment than a waitlist.. Seeing it a lot for high value products where allowing split payment can make the sale.

??? Insider Tips on Buying & Selling Shopify Stores w/ Gregory E. of Empire Flippers — Buy, Sell & Invest In Online Businesses Ever thought about the faster, safer path to e-commerce success? Buying an existing business might just be your golden ticket. In today’s episode, we sit down with Gregory Elfrink from Empire Flippers, who has mastered the art and science of the e-commerce marketplace. What we cover: - Why buying an established Shopify store can accelerate your success. - Essential preparations for selling your Shopify store effectively. - Understanding the critical factors that influence a business’s valuation. Greg’s background from working on oil rigs to leading marketing at Empire Flippers provides a unique perspective on resilience and strategic growth in the e-commerce sector. Blast through the BS and get the lowdown on the high stakes of e-commerce flipping here?? https://lnkd.in/gqxEccJC

After being a big fan of the The Unofficial Shopify Podcast for years, I represented Chalet as a guest. Kurt Elster works down the street, so he joined us at our Wilmette store, capturing some of the magic we create there with Shopify POS and our top-notch staff. Thanks to Kurt and Shopify for the opportunity! #Shopify #UnofficialShopifyPodcast #ShopifyPOS #Retail #RetailTechnology #ShopifyEditions https://lnkd.in/gXpA_Miz

What’s next for Shopify and how it will impact your business? We break down Shopify's newest announcements with industry experts, including Shopify President Harley Finkelstein. Curious to learn more? Watch the full episode and discover the future of Shopify from the inside. https://lnkd.in/gsw7mwcV

Ever wonder how to succeed in wholesale? Curious about Faire? In my latest interview, I sat down with Emily Grey, the founder of Flourish Market, who transitioned from investment banking to running a thriving retail business. We dive into how Emily leverages Faire to streamline her wholesale operations, discuss effective pricing strategies, and tackle common wholesale challenges head-on. Curious to learn more? Watch the full interview here?? https://lnkd.in/g7T-r-QZ

This week on the podcast, I sat down with Noah Tucker, CEO of Social Snowball, to unpack the secrets of modern affiliate marketing. We talked about: - Building a winning program that goes beyond just bloggers and review sites. - Turning your customers into brand advocates (yes, really!). - Leveraging short-form content platforms like TikTok for viral reach. Curious how it all works??Head over to the latest episode and learn how to turn your store into a magnet for both customers and affiliates https://lnkd.in/g62D-zJx

Had a great chat with Kelly Oriard and Callie Christensen, the founders of Slumberkins. We talked about how they turned handmade plush toys into a global emotional wellness brand, their Shark Tank adventure, and landing a TV deal with the Jim Henson Company. Check it out: https://lnkd.in/g7sE2RAm

Ever wondered how to rank your Shopify store higher on Google? From keyword research to rich schema data, SEO expert Jason Berkowitz shares actionable tips to boost your site’s visibility and give you the upper hand in the SEO game. https://lnkd.in/gY_cc5QZ

‘It’s just a hell of a lot easier to optimize a business than to start something from scratch.’? New episode of The Unofficial Shopify Podcast with Drew Sanocki. He shares his lessons to mastering ecommerce business acquisitions & scaling ops.? https://lnkd.in/g3Qq4ZkG