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SEO brings more traffic than any other channel, but the competition is also extremely high. In 2010, I ranked many websites using two methods: creating a lot of content for search engines and buying backlinks. This time is gone because if content is still the most critical factor, backlinks are out of the top 5. Crafting valuable content is a master piece that demands a team work of SEOs, writers, editors, designers, content managers, developers, etc. You should do many things: hire specialists and spend a lot of resources if you do regular SEO. However, results become much faster if you craft the right strategy and implementation. So, here is a quicker process: 1. Ask on AI tools, which topics have no high-quality content or leave customers’ unsatisfied in your niche.? 2. Add to the content plan topics with irrelevant results in the top 10. 3. Generate content with AI but ask about humanizing as much as possible 4. Edit in an UNmiss content editor 5. Post content and index in GSC.? 6. Share on social media to get more eyeballs. You don’t need to pay for expensive tools. Create great content at scale and get high organic reach! Here is the list of tools that I use on this video: https://claude.ai/ https://chatgpt.com/ https://gemini.google.com/ https://lnkd.in/eut9rYXU https://unmiss.com/? https://lnkd.in/e_Xgrhqt - order a free analysis ?? Follow me on social media for more updates and new tools: Website https://unmiss.com/ TikTok https://lnkd.in/eGWneYrx Facebook https://lnkd.in/epgYdyxq X https://x.com/unmisstools Instagram https://lnkd.in/eAv9ftsM Linkedin https://lnkd.in/eRd2_5jW #searchengineoptimization #aiseo #aicontent #DigitalMarketing #SEOStrategy #GrowWithAI #unmiss

Today’s guest is Jordan Koene, a seasoned SEO strategist and co-founder of Previsible.io. With years of experience guiding brands through the evolving search landscape, Jordan has worked with some of the biggest companies to refine their SEO strategies and adapt to Google’s ever-changing algorithms. Before we dive in, here’s something to think about: AI is transforming SEO at an unprecedented pace. With Google’s Search Generative Experience (SGE), AI-driven answers are reshaping how users find information, reducing reliance on traditional rankings. A recent report found that 65% of marketers are rethinking their SEO strategies in response to AI’s growing influence. So, what does this mean for businesses trying to stay visible? Jordan is here to break it all down. I’m your host, Chelsea Alves, and I’m excited to welcome Jordan Koene to the podcast! Chelsea: Jordan, welcome! To start, can you share a bit about your background and what led you to specialize in SEO strategy? Chelsea: AI is fundamentally shifting how search engines process and display information. What are the biggest changes you’re seeing in SEO right now? Chelsea: Many businesses still focus on traditional ranking factors like keywords and backlinks. How should brands be adapting their SEO strategies to align with AI-driven search? Chelsea: With AI-generated search results summarizing content directly in SERPs, some businesses worry about declining website traffic. What strategies can they use to maintain engagement? Chelsea: You work closely with brands on SEO strategy—what are some common mistakes businesses make when trying to optimize for AI-driven search? Chelsea: AI-powered search also raises concerns about content credibility. How can businesses establish authority and ensure their content remains a trusted source? Chelsea: Google’s updates continue to evolve at a rapid pace. What should brands be doing today to future-proof their SEO efforts? Chelsea: Looking ahead, what do you see as the biggest opportunities for businesses that embrace AI-driven SEO early? -Wrapping Up Chelsea: Jordan, this has been such a great discussion! Where can our listeners connect with you and learn more about your work? Chelsea: Thank you so much for joining us and sharing your expertise! For our listeners, if you found this conversation valuable, don’t forget to subscribe to the Unmiss Podcast and leave a review. And if you want to ensure your website is optimized for the future of AI-driven search, check out Unmiss.com’s free Website Audit tool—it only takes a few clicks to uncover insights that can help boost your search performance! This has been the Unmiss Podcast. See you next time!

Storytelling isn't just for blog posts or long videos—it's a game-changer in short-form content too! Many brands overlook one of the most powerful engagement tools: the comment section. According to a study by Sprout Social, 79% of consumers expect a brand to respond to them online, yet most businesses fail to engage in meaningful conversations. The brands that actively connect in comments build stronger relationships and increase engagement rates by up to 40%! How to Use Storytelling in Short-Form Content: ? Engage in meaningful comment section conversations ? Use personal stories to connect with your audience ? Add emotion and authenticity to every interaction ? Respond to comments on your posts—and others' posts too! As Gary Vaynerchuk says: "Every comment is an opportunity to build a relationship." ?? Want to boost engagement and master storytelling? Visit https://unmiss.com/ for expert insights and tools! Storytelling isn't just about what you post—it’s also about where and how you engage. Start using the comment section to connect with your audience, and watch your brand grow! ???? ?? Follow me on social media for more updates and new tools: Website https://unmiss.com/ TikTok https://lnkd.in/eGWneYrx? Facebook https://lnkd.in/epgYdyxq X https://x.com/unmisstools Instagram https://lnkd.in/eAv9ftsM? Linkedin https://lnkd.in/eRd2_5jW #storytelling #storyteller #storytellingmarketing #unmiss

Today’s guest is RJ Huebert, the founder of HBT Digital Consulting. With extensive experience in online advertising, lead generation, and digital marketing strategy, RJ helps businesses maximize their ROI through Google Ads, Meta Ads, marketing funnels, and high-converting offers. Before we dive in, here’s something to think about: Digital advertising is evolving rapidly. Studies show that businesses spend over $600 billion annually on digital ads, yet many struggle to turn those investments into actual revenue. With increasing competition and rising ad costs, mastering ad strategy and lead generation is critical to success. RJ is here to break down how businesses can create high-performing ad campaigns that drive real results. I’m your host, Chelsea Alves, and I’m excited to welcome RJ Huebert to the podcast! Chelsea: RJ, welcome! To start, can you share a bit about your background and what led you to specialize in digital advertising and lead generation? Chelsea: Many businesses run Google or Meta Ads but don’t see great results. -What are some of the biggest mistakes companies make when setting up their campaigns? Chelsea: What role do marketing funnels play in a successful ad strategy, and how can businesses optimize them to improve conversions? Chelsea: With so many businesses competing for attention online, how can brands craft compelling ad offers that actually convert? Chelsea: Let’s talk about tracking and analytics. What are the key metrics businesses should focus on when measuring ad performance? Chelsea: Google Ads and Meta Ads both offer powerful targeting options. How should businesses decide which platform is best for their goals? Chelsea: Retargeting is often overlooked. How can businesses use retargeting effectively to increase conversions? Chelsea: As ad costs continue to rise, what strategies can businesses use to improve their return on ad spend (ROAS)? Chelsea: AI is becoming more integrated into digital advertising. How do you see automation and AI-driven targeting shaping the future of online ads? Chelsea: If a business is just getting started with paid advertising, what’s the first step they should take to set themselves up for success? -Wrapping Up Chelsea: RJ, this has been an incredibly valuable discussion! Where can our listeners connect with you and learn more about your work? Chelsea: Thank you so much for joining us and sharing your expertise! For our listeners, if you found this conversation insightful, don’t forget to subscribe to the Unmiss Podcast and leave a review. And if you’re looking to improve your website’s visibility and ad performance, check out Unmiss.com’s free Website Audit tool—it only takes a few clicks to uncover actionable insights and boost your digital strategy! This has been the Unmiss Podcast. See you next time!

When OpenAI launched ChatGPT, Google initially penalized AI-generated content due to its low quality. However, AI is not the problem—poor execution is. Google has been fighting low-quality content since 2011, starting with the Panda algorithm, followed by major updates like Hummingbird, RankBrain, BERT, and Helpful Content Updates to prioritize expertise, authority, and trustworthiness (E-A-T). Despite myths about AI-written content being unrankable, studies show that high-quality AI-assisted content can perform well when properly optimized. How to Rank AI Content Effectively in 2025: ? Use expert-driven prompts – AI is only as good as the input it receives. ? Test multiple tools – Combine ChatGPT, Claude, Gemini, and niche-specific AI tools. ? Edit and proofread results – AI speeds up content creation but doesn’t replace human expertise. ? Use AI-powered SEO tools – Unmiss Tools and Content Editor help refine and optimize content - https://unmiss.com/ ? Blend AI with human creativity – Google rewards originality, structure, and engagement. AI-generated content is expected to power over 90% of the web by 2026—but only the best will rank! Need help with AI content and traffic growth? Book a free consultation → https://lnkd.in/eWMzSGfT Use for competitive analysis and technical optimization - https://seranking.com/ ?? Follow me on social media for more updates and new tools: Website https://unmiss.com/ TikTok https://lnkd.in/eGWneYrx? Facebook https://lnkd.in/epgYdyxq X https://x.com/unmisstools Instagram https://lnkd.in/eAv9ftsM? Linkedin https://lnkd.in/eRd2_5jW #AISEO #AIContent #ChatGPT #ContentMarketing #DigitalMarketing #unmiss

Most businesses think storytelling is only for blogs or long articles. But in reality, every interaction—emails, ads, social media posts—can create an emotional connection that builds trust and drives sales. A study by Harvard Business Review found that customers who connect emotionally with brands are 52% more valuable than satisfied customers. Yet, many companies miss out because they underestimate storytelling beyond content marketing. How to Use Storytelling in Your Business: ? Make every interaction count – Your website, emails, and even sales calls should tell a compelling story. ? Understand your audience – Speak directly to their needs, fears, and aspirations. ? Go beyond facts – People remember emotions, not just numbers. Use storytelling to create a lasting impact. ? Be authentic – Customers can sense when a story is forced. Keep it real and relatable. As Seth Godin once said, “Marketing is no longer about the stuff that you make, but about the stories you tell.” Want to improve your storytelling and connect better with your audience? Visit Unmiss.com to learn how. Storytelling isn’t just for blogs—it’s a powerful tool in every aspect of your business. Whether it's an email, social media post, or ad, every communication should strengthen your relationship with your audience. Start using storytelling today and watch your engagement and conversions grow! ?? Follow me on social media for more updates and new tools: Website https://unmiss.com/ TikTok https://lnkd.in/eGWneYrx? Facebook https://lnkd.in/epgYdyxq X https://x.com/unmisstools Instagram https://lnkd.in/eAv9ftsM? Linkedin https://lnkd.in/eRd2_5jW #storytelling #contentstrategy #contentmarketing #unmiss

Today’s guest is Michele Linn, the founder of Mantis Research. With a deep background in content marketing, Michele helps brands use survey-based original research to create data-driven content that stands out, builds authority, and fuels engagement. Before we dive in, here’s something to consider: In a crowded digital landscape, brands struggle to differentiate themselves with content that truly resonates. According to recent studies, 74% of marketers say content marketing increases engagement, but only 29% feel their content is very successful. What’s missing? Original research. When done right, it not only earns attention but also generates backlinks, media coverage, and long-term credibility. I’m your host, Chelsea Alves, and I’m thrilled to welcome Michele Linn to the podcast! Chelsea: Michele, welcome! To start, can you share a bit about your background and what led you to specialize in survey-based original research? Chelsea: Many businesses create content based on assumptions or curated industry insights. What makes original research such a powerful tool in content marketing? Chelsea: What are some of the biggest misconceptions brands have when it comes to conducting survey-based research? Chelsea: Some businesses worry that conducting original research is too complex or resource-intensive. What advice do you have for companies that want to get started but don’t know where to begin? Chelsea: Once a company has gathered original research data, what are the best ways to turn it into compelling content? Chelsea: You’ve talked about the importance of distribution—how should businesses think about promoting their research for maximum impact? Chelsea: Let’s talk about SEO. How does original research contribute to search visibility and link building? Chelsea: What are some standout examples of brands that have successfully used original research to establish thought leadership? Chelsea: What common mistakes do brands make when launching a research project, and how can they avoid them? Chelsea: Looking ahead, how do you see the role of original research evolving in content marketing? Are there any trends marketers should be paying attention to? -Wrapping Up Chelsea: Michele, this has been such an insightful conversation! Where can our listeners connect with you and learn more about your work? Chelsea: Thank you so much for joining us and sharing your expertise! For our listeners, if you found this conversation valuable, don’t forget to subscribe to the Unmiss Podcast and leave a review. And if you’re looking to improve your website’s visibility with data-driven content, check out Unmiss.com’s free Website Audit tool—it only takes a few clicks to uncover opportunities to enhance your brand’s digital presence and search performance! This has been the Unmiss Podcast. See you next time!

I had the most effective link building strategy in 2008-2012. The plan was simple - to buy two times more backlinks than my competitors had. Google ranked my content high, traffic was growing and sales were booming. I had the feeling of buying 10,000 bitcoins for two pizzas. Google destroyed everything in April 2012 with the first algorithm - Penguin. I hated these North birds for a while, but my love returned when I adapted to a new reality - White Hat SEO. Brian Dean, Rand Fishkin, Neil Patel, and many other great experts shared valuable skills about link building that works. Skyscraper technique, broken link building, outreach list of resources became the new reality. The main problem with all these strategies is that many others jumped to this field, destroying results: low open rate, response, and earning links. Today, the best experts on this field don’t use these strategies because writing 100 well-personalized emails can become useless - no links. If you write 1,000 emails with learning recipients, personalize the message, and do everything for deserving links, you might get a few backlinks, but the price is too expensive. There is almost no impact on Google ranking. That is why Neil Patel and Ryan Stuard started to do something that made a strong impact. In this video, I teach about methods that work great: Creating link-worthy content (study, tools, statistic pages) Using PR to promote them Video marketing brings a relevant audience. Use a Headline Quality Calculator - https://lnkd.in/eeMQBzjT Launch AI tools - https://lnkd.in/eWMzSGfT Learn about digital PR on this case study - https://lnkd.in/epGvpHyD Order video marketing - https://lnkd.in/ewcTZcuj ?? Follow me on social media for more updates and new tools: Website https://unmiss.com/ TikTok https://lnkd.in/eGWneYrx? Facebook https://lnkd.in/epgYdyxq X https://x.com/unmisstools Instagram https://lnkd.in/eAv9ftsM? Linkedin https://lnkd.in/eRd2_5jW #seo #seoai #aitools #searchengineoptimization #unmiss

Small Business Owners: Is Your Website Invisible on Google? Check out our latest article. No Fluff. Straight answers

Many advertisers believe AI is a magic fix for ad campaigns. But even the best automation won’t work without the right human input. Just ask Gary Vaynerchuk, who always emphasizes the importance of understanding platforms before relying on tools. AI and machine learning can optimize, but they need human expertise to truly succeed. A study by Nielsen found that AI-driven ads perform 43% better when combined with expert strategy rather than left on autopilot. AI isn't a replacement—it's a tool that needs the right data, guidance, and strategy. Key Takeaways: ? AI isn’t a set-it-and-forget-it solution ? Marketers provide the insights AI lacks ? Understanding the platform is essential for AI success ? A strong strategy is needed before automation As marketing expert Seth Godin says, "AI is great at scaling effort, but useless at creating connection. That’s still our job." Want to supercharge your ad strategy? Visit Unmiss.com and learn how to make AI work for you! AI can’t replace expert marketers—but it can amplify results when used correctly. Instead of expecting automation to do everything, focus on giving it the right inputs and refining your strategy. Drop a comment below—how are you using AI in your ads? ?? Follow me on social media for more updates and new tools: Website https://unmiss.com/ TikTok https://lnkd.in/eGWneYrx? Facebook https://lnkd.in/epgYdyxq X https://x.com/unmisstools Instagram https://lnkd.in/eAv9ftsM? Linkedin https://lnkd.in/eRd2_5jW #ai #aiads #aimarketing #aidigitalmarketing #unmiss