Unmarked Street

What's your go-to method for staying inspired during the design process? I swear by mood boards! They're invaluable for exploring ideas, refining color palettes, and ensuring all the elements of a design come together seamlessly. Share your favorite design tools in the comments! ?? #designprocess #moodboard #fashiondesign #designcommunity #inspiration

Level up your fashion design skills with croquis ideation! This week's newsletter explores the fundamentals of this crucial technique, drawing inspiration from resources like "9 Heads" and "Fashion Sketchbook." Learn how to develop your own unique style and bring your designs to life. #fashiondesign #croquis #sketching #designresources #fashionbooks

Are sick of feeling stuck on the sidelines of the apparel industry? Have you been wondering what companies like Nike, Adidas and Under Armour are doing to be making over a BILLION dollars every year? After spending 20+ years working for billion-dollar brands, the Unmarked Street team is now revealing the insider secrets to you. Come spend 90 minutes with us and gain years of experience without having to make all the mistakes and learn the hard way. https://lnkd.in/gnpuMEki #fashion #apparel

Is fashion trend forecasting essential for your apparel line? ?? My latest newsletter explores the pros and cons of using services like WGSN, and how it can help with color palettes, style decisions, and staying ahead of the curve. While not always necessary, especially for startups, it can be a valuable tool as your business grows. Check out the post to learn more! #fashionforecasting #apparelindustry #trendanalysis?

Throughout the apparel industry, each company is focused on a specific group or ideal person to design and develop for. Some brands do this incredibly well, while others fall short. I’ve been an employee at both types of these companies, and the ones who have a very clear picture of their target consumer are the ones that succeed faster and with more ease. If you have your customers’ specific needs in mind at all times, then it becomes easier to know what they like, what they want to wear, how they want to wear it, and how they want to shop for it. In today's newsletter, I'm sharing the top categories I like to define in a customer profile: Age, Gender, Location, Mindset, Education, Career, Annual Salary, Hobbies, Size Range, and Issues to Solve. #apparelindustry #targetcustomer #fashionindustry

This article was originally written on Monday, February 3, 2025. By the end of the day, tariffs on Canada and Mexico had been put “on hold” for a minimum of 30 days. We are still sharing this information with you as written, so you can be prepared for what may come in March, 2025. #tariffs #apparelindustry #fashionindustry

When I’m offered a free resource, a free call with a coach or a free webinar invite, I smash the button. I’m the person who’s always looking to absorb as much information as possible. And I’ll tell you what: by doing that for the last 3 years, and really for all my life, I’ve seen immense success and connectedness in my business. The fashion industry doesn't have a lot of these opportunities though. So we're creating one! Learn more about our community by joining us this Friday at 1:30pm EST for a free workshop and a chance to get involved: https://lnkd.in/gnpuMEki

Have you ever decided to work with a contractor for a home renovation project, and went with the lowest bidder to save a little money? This is exactly what my husband and I did over a decade ago when we wanted to build out an outdoor patio in our backyard. We couldn’t believe the quote was so low, until we started working with them on the project... Check out this week's Newsletter Article from Unmarked Street and The Business of Apparel to read more about why it's worth it to pay a little extra for a high end contractor.

SKU stands for: “Stock Keeping Unit” and it represents a number that retailers use to differentiate products and track inventory levels. Every color and size of every product in your line will have its own SKU number, which often correlates to its unique barcode for scanning at a warehouse or at a cash register. A start-up apparel brand might only have one product in their line, but offer it in three colorways and seven different sizes. Pretty quickly, you end up with 21 unique SKUs to track and maintain. Check out this week's full Newsletter Article to find out why it's so important to set up SKU Rationalization reviews at your brand every year! _________________________________ Looking for help to execute elite apparel development processes like this? Unmarked Street helps CEOs of Performance Apparel Brands to scale and grow their brands by implementing the standards and operations that the billion-dollar companies of our industry use. It's like hiring us as your Fractional COO, Operations Team and Development Team all at a price that will rival your mid-level employees' full compensation package. Book your 100% free call with us to explore how we might be able be best help you and your brand: https://lnkd.in/ghcE7-FK #apparel #fashion #business

Struggling to hit target costs at your brand? Do you keep dropping styles because you can't afford them once you receive your factory quotes? Let's fix this issue for you right now... ____________________ Once you have a target cost from your product manager, there are several ways to reverse engineer your design into their pricing structure. Considering the cost for every garment detail one-by-one is one of the best practices I’ve ever seen executed in the apparel industry. The designers who spend time with their developers and production managers to do these exercises in initial design stages are by far the best at their craft. Check out this week's Newsletter to read through a real-world example of how this works and how we can help you afford all of your designs. #apparel #fashion #design ____________________ Looking for help to execute elite apparel development processes like this? Unmarked Street helps CEOs of Performance Apparel Brands to scale and grow their brands by implementing the standards and operations that the billion-dollar companies of our industry use. It's like hiring us as your Fractional COO, Operations Team and Development Team all at a price that will rival your mid-level employees' full compensation package. Book your 100% free call with us to explore how we might be able be best help you and your brand. Head over to Rachel Erickson, PMP's Featured Section to book your call.