Unitus Community Credit Union转发了
?? Big News: CardFit is launching with 7 credit unions in collaboration with the Filene Research Institute! We are extremely excited to share that the following credit unions are launching CardFit as a part of FiLab's 2025 testing cycle! ? Abound Credit Union ? Chartway Credit Union ? Credit Union ONE ? Hawaii State Federal Credit Union ? Lake Trust Credit Union ? MSU Federal Credit Union ? Unitus Community Credit Union FiLab (formerly the lab* at Filene) is known for testing new tools and strategies to help credit unions grow and deepen their impact. This year, it’s focused on how credit unions can attract new members through credit card offerings. By implementing CardFit, these credit unions are testing how a digital-first, transparent, easy-to-use, credit card comparison tool can drive membership growth, as well as increasing usage and understanding of credit union credit cards. This test comes at a critical time. Big banks dominate the conversation around credit cards, and while the data shows that half of the country would be better off financially using a credit union credit card, that message often gets lost. FiLab’s pilot will help uncover new ways for credit unions to break through the noise and connect with more consumers. Look for us to celebrate each of these credit unions individually in the coming weeks! We are excited to see the results and the impact this holds for credit unions and communities nationwide! #creditunions #creditcards #FiLab #partnership #growthstrategies