United Talent Agency

UTA partnered with Dream Joy to host our annual Women’s History Month dinner in Atlanta, programmed in partnership with UTA WIG and La Femme Majeure, two employee groups dedicated to advancing and amplifying the success of women in entertainment.? ? This year’s theme: “Love & Legacy.” The event, held at the FORTH Hotel, brought together influential women from Atlanta’s music, entertainment, and brand communities and encouraged guests to strengthen their cross-industry connections through love and friendship. “In just four years, we’ve honored more than 100 women, helping create valuable connections and partnerships that enrich our community," says UTA Music Executive Dina Marto. 2025 event partners included Morgan Stanley, New Balance, and Mo?t Hennessy. Lauren Probyn Aouad (Executive, Entertainment Marketing), Greer Davis (Agent, Music), Garmai K. Momolu (Senior Manager, KLUTCH Football), recording artist and UTA Music client Annie Tracy, and sports analyst LaChina Robinson (a KLUTCH SPORTS GROUP, LLC client) were among those in attendance.

Congratulations to our UTA Music colleagues who are on Billboard’s 2025 Women in Music list! ? Sam Kirby Yoh, Partner & Co-Head of Global Music ? Alisann Blood and Sara Schoch, Co-Heads of Global Music Brand Partnerships ? Nicole Schoen Visconti, Director of Music Tour Marketing? ? Elisa Vazzana, Music Agent The annual list honors women who are leading groundbreaking work not only on behalf of their clients, but in the music industry as a whole. Of note, Kirby Yoh is also one of Billboard’s Women in Music Executives of the Year. “I think [the industry] has become more supportive to women, but there’s still a lot more to do,” she tells the outlet. "There needs to be more opportunities, full stop. But we’re getting there.” A ceremony will take place live at the YouTube Theater in Los Angeles on March 29, where clients Megan Moroney (Rulebreaker), ángela Aguilar (Breakthrough), and Tyla (Impact Award) will also be honored. https://lnkd.in/gHh8V-UY

We are thrilled to announce that MediaLink has once again been named one of “America’s Best Management Consulting Firms” by Forbes for the sixth year in a row! As media and marketing’s most trusted advisor, this honor is a testament to our unwavering commitment to driving growth and transformation for our clients through operational expertise, foresight, and connectivity. Read more about the announcement at the link in the comments. #MediaLink #Award #ManagementConsulting

“Our U.K. Creator offering is an extension of the premium services we provide in the U.S, providing clients access to a vast global network and helping them scale their careers beyond local markets,” UTA Partner and Head of Digital Ali Berman tells The Hollywood Reporter. Led by Shelby Schenkman and Beth Heard, UTA’s U.K Creator practice recently signed three new exciting clients — podcaster and media personality Madame Joyce, “BookTuber” Jack Edwards, and journalist-broadcaster Lewis Goodall — who have a combined audience reach of more than five million across their social and broadcast channels. A forecast from marketing agency Digital Voices anticipates the global creator economy reaching $480 billion in value by 2027. Powered by UTA’s global platform, U.K. creators will have access to opportunities in digital and beyond, including live touring, publishing, and scripted and unscripted television. Read more via THR here:

At this year’s London Book Fair, UTA joined Curtis Brown Group and C&W to host our annual soiree at LAVO at the BoTree Hotel in London. The trade fair is one of the busiest weeks in the publishing calendar and brings together executives and leaders from across the literary business, as well as TV and film executives who are on the hunt for the next hot adaptation. This year’s fair felt “as big as it’s ever been in my career,” said Byrd Leavell (Partner & Co-Head of Publishing). “There seems to be a renewed energy and excitement to escape into a great book and help shepherd its journey to screen,” added Jason Richman (Partner & Co-Head of Media Rights).

“If you’re looking for someone to smash and grab without strategy, I’m not the agent for you,” Elisa Vazzana, a 2025 Pollstar Women of Live, tells the music outlet. ? This annual list celebrates women who demonstrate excellence in today’s live music industry. Pollstar recognizes Vazzana’s strategic leadership in helping artists break through in new markets. ? Last year, she has been integral in propelling country music phenomenon Megan Moroney to new heights, securing festival appearances that might have once been considered unexpected, like Chicago’s Lollapalooza. ? Vazzana says witnessing “a massive crowd” there “screaming every word to every song of the set was such a magical moment for Megan — and one I’ll never forget.”

To celebrate C2C: Country to Country, Europe's biggest country music festival, UTA brought together music industry executives, artists, and clients (including Remember Monday and Gareth) for a rooftop brunch, held at The Terrace at Canteen Food Hall in London. ? UTA Music clients Dylan Gossett, Chayce Beckham, Tyler Hubbard, Drew Baldridge, and Willow Avalon were among the acts who performed at this year’s festival. According to data shared by the Country Music Association, last year, streams of country music surpassed 1 billion for the first time in the U.K., with five of the top 15 songs from the genre. ? “There’s a lot of creative thinking being employed by the team. We’re constantly looking to push boundaries as country [music] finds new audiences outside of where you might historically expect to find fans,” London-based Music Agent Beth Morton told Pollstar. And Music Agent Sarah Casey, also based in London, noted just how many other country acts, including Midland, Stephen Wilson Jr., and Cam, “are seeing huge growth with globally” with sold-out shows and festival appearances. ? Read more from their interviews with Pollstar at link below: https://lnkd.in/gg4RKBfP

The UTA Foundation hosted Bellamy Young and CARE for an evening to celebrate Women's History Month and the launch of their new podcast "She Leads with CARE". Moderated by Rene Jones, the conversation explored Bellamy’s experience interviewing women leaders across the globe and her long-term commitment to CARE. Listen to the podcast hereL https://lnkd.in/g-jsHtnN

UTA x SXSW recap! Stephanie Smith (VP, Talent Strategy, IQ), Maia Ervin, MBA (Director, Next Gen, Entertainment Marketing), and Liz Roca (Director, Music Marketing) were in Austin this week, sharing their expertise on panels that spanned the intersection of entertainment, marketing, and culture. ?? At “From Players to Powerhouses: Shaping the Future of Gaming in Culture,” Smith explained that for marketers who are interested in gaming, “the riches are in the niches.” In other words, think about reaching more specific audiences versus targeting gamers more broadly. When it comes to the how, Smith shared that “70% of Gen Z and millennials are more likely to respond positively to an ad if the content feels more like entertainment than like an ad.” ?? At The Female Quotient’s FQ Lounge, Ervin spoke about how different generations are working together to create new standards and expectations for the modern workplace. “I think Gen Z’s superpower is the ability to keep asking — and keep requiring — more of their employers,” Ervin said. “And we as managers have a duty to educate the younger generation on how to ask for those things, rather than discouraging them from something they may be passionate about.” ?? At “The Next Frontier: Marketing Innovation in Latin Music,” Roca delved into how her approach to marketing on behalf of Latin artists has evolved over time, and how she helps artists nurture and grow traditional fan bases.

The devil sure does know how to make a comeback. “Daredevil: Born Again,” starring Charlie Cox and Vincent D’Onoferio, drew more than 7 million views in its first five days of availability on Disney+. (A view is defined as total stream time divided by runtime.) This makes the series, wherein Cox reprises his role as Matt Murdock more than a decade after his TV debut on Netflix, the streamer’s biggest premiere of the year. Additional client involvement includes actor Clark Johnson in a recurring role; Heather Bellson as consulting producer; Katharyn Blair as executive story editor; Fahed Alhabib as visual effects producer; and Dave Macomber as second unit director. https://lnkd.in/gQ5i_yiP