United Minds, part of The Weber Shandwick Collective, is a global management consultancy that specializes in transformation. Leveraging a deep bench of specialists, we help organizations deliver positive, lasting change by combining data-fueled strategy and creative communications solutions, engaging stakeholders in every part of the process.
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Are you struggling to meet rising demands with shrinking resources? Join United Minds and special guests for an eye-opening webinar, "Leading Through the Squeeze," on April 1, where we'll reveal how top companies like Netflix, Toyota, and Airbnb transformed pressure into their competitive advantage. Register today!
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Welcome to Fabian Lange, who just joined our team to open United Minds Germany! Fabian joins us from Deutsche Bahn, where he most recently held a management position in in-house management consulting. We're thrilled to have him on board! Read more about Fabian here:?https://lnkd.in/gG-i8ppM
Wir freuen uns,?Fabian Lange?als neuen Principle, United Minds Germany, im The Weber Shandwick Collective begrü?en zu dürfen. Mit Fabian und dem Start von United Minds wird das Beratungsangebot in Deutschland um das Thema Transformation von Organisationen erweitert. Gemeinsam mit unseren internationalen Kolleg:innen wird er nun auch unseren deutschsprachigen Kund:innen die Beratungsangebote von United Minds zug?nglich machen und Organisationen menschlicher gestalten, getreu dem Motto: ?making business. more human“. ? Weitere Informationen zu Fabian Lange und United Minds finden Sie hier: https://lnkd.in/ex66YHP5 ? #TheWeberShandwickCollective #UnitedMinds ?
The future of work hinges on how #leaders navigate the return-to-office (RTO) challenge. Mandates without clear rationale risk eroding trust and disengaging top talent. Instead, leaders must adopt a bold, evidence-based approach to craft an RTO strategy that aligns with a holistic employee value proposition, ensuring flexibility and fairness. Key steps for success include: 1. Involving employees in the decision-making process 2. Defining the purpose of office time (collaboration, learning, #culture-building) 3. Addressing fairness across employee groups 4. Equipping middle managers with the skills to lead effectively in a hybrid world 5. Making data-driven decisions to refine strategies over time The RTO debate isn’t just about where we work—it’s about creating an environment where trust, innovation, and performance thrive. How is your organization navigating this shift? Read more in Kate McLean's latest article: https://lnkd.in/gRA8tjiS #FutureOfWork #HybridWork #EmployeeEngagement
PRovoke Media?brought together a small group experts in #Davos to discuss “The Evolving Role of Chief Communications Officers” in the wake of our recent report calling for CCOs to be business experts first, communications experts second. The conversation was remarkable. Read about it here: Greg Prager Chris Perry Weber Shandwick World Economic Forum #Davos2025
A poll of 200 global business leaders revealed that today’s corporations must earn and deliver value that is both multi-stakeholder and multi-dimensional. Learn more in the latest research from The Weber Shandwick Collective:
As 2025 begins, CEOs and C-suite leaders of global companies are optimistic. But they are concerned about volatility outside their control, and whether they are equipped to manage it. Learn more in our new research: https://bit.ly/3WFDvDT
Fabulous insights on RTO vs. hybrid work - as always - from Claire Jones. Thank you to the #HR pros who were able to join us!
Leadership development and coaching, behaviour change, organisational culture and employee experience
Five years on from the start of the pandemic and the return to office vs. hybrid working debate is a hotter topic than ever! I really enjoyed hosting a group of HR directors this morning where we explored the topic, what it means for businesses, for leaders and for HR teams implementing and managing the implications. Here’s my top five insights: ?? We all know there are pros and cons. The evidence, for example, shows that some remote working doesn’t negatively impact productivity, but it does increase job satisfaction, engagement and opens up work opportunities, especially for certain demographics. But remote working can stifle innovation particularly across siloes. There’s also a ‘cost of coordination’ with what seems to be even more meetings than ever before. And meeting in person is important for building trusted relationships with colleagues. ?? Leaders must make data-driven decisions to determine the right policy for their organisation in line with their strategy and culture. They must go in with their eyes wide open to the trade-offs that will inevitably follow and need to be managed. ?? It can become an issue of fairness. This plays out in many ways, but an obvious one is that frontline employees don’t have a choice. Creating ways to bring fairness across the business is important if you want all employees to buy-in. ? Employees crave agency in their roles. RTO mandates and tracking risk imposing strict and controlling rules that chip away at that sense of autonomy and empowerment. Creating ‘freedom within the framework’ may be a middle ground that can work for some. ??♀? It’s not easy for middle managers who aren’t the decision-makers but are the ones that have to communicate and manage the change with their teams. Making sure they are equipped and empowered to do so is key. Big thanks to Professor Thomas Roulet for returning to our United Minds Breakfast Club once again and adding his insights and the academic perspective. Great to see and meet lots of other faces – both familiar and new – to share similar challenges and exchange different experiences and learnings. Also huge thanks to my fab colleagues at United Minds – in particular Kate McLean, Jasmine Voos and Kieran Colville – for making today’s event a success. More to come from us on this topic. Looking forward to our next breakfast later in the Spring! #returntowork #hybridworking #leadershipimpact #organisationalculture?
Join?United Minds and?Mars as we share practical insights and business psychology know-how about managing #change and #transformation by making business more human on January 28.?Register today! https://lnkd.in/gcFj6SQp
Becci Gould reveals thoughtful, people-centered approaches leaders can (and should) take at the top of 2025.
Looking ahead to 2025, some musings on the big trends to look out for and what to do about them.
We asked employees across a number of industries about their experience at work, including relationships with colleagues, the organization and leadership. The #Tech industry had the most satisfied people, but they're wary of #leadership and #change. Our Brief on the Tech industry dives into why.
Based on a series of interviews with #CCOs and #CCAOs conducted over the past few months, our latest study - The Shifting Role of the Communications Executive - highlights some of the trends they are seeing impacting the function, their own roles and their expectations for their teams. Thanks to PRovoke Media for covering and sharing insights, below. Full study here: https://lnkd.in/gBvSMyi4
A new study from United Minds finds in-house comms leaders are increasingly expected to be “business experts first, communications leaders second."