Understorey

Understorey blossomed on the premises of the reputed SN Kapoor Exports in Jaipur. We are committed to bringing understated luxury and unmatched quality handmade rugs into living spaces. Our legacy relies on our value pillars: 1. Celebrating the beauty of imperfection: We uphold the idea of handmade in a world of mass production. Our rugs are one of a kind, each knot holds intricacy, skill and centuries-old craftsmanship. 2. Specialising in rugs that are bespoke: Specialising in bespoke rugs while also offering a range of unique collections, we ensure that our rugs are designed to reflect your truest self, weaving an heirloom, knotted with memories, that last generations. 3. An unyielding focus on research and development: What sets our work apart is an undying quest to develop the finest quality luxury, hand-knotted rugs. From sourcing the highest grade raw material to exploring the right knotting technique to tempering our washing and finishing techniques to bring out each texture, our rugs are a result of a rigorous focus on research and development 4. Embracing ethical luxury: At Understorey, luxury is defined by the time, care and attention spent by our artisans and designers on creating each of our products. Our rugs further the cause of ethical luxury, allowing you to buy into a system designed to support our communities, keeping the craft alive and relevant 5. A legacy of rug-making: At @Understorey, we rely on the collective wisdom of the centuries-old legacy of rug weavers who have spent their lives developing the fine craft of weaving rugs. We are a tightly-knit unit and work with over 3500 craftsmen and 1200 looms. ?At Understorey, we aim to push our legacy through a strong commitment to our value-pillars as well as empowering and supporting communities and preserving craftsmanship. #understorey #modernheirloom #empowerment #legacy #craftsmenship

Mystique beautifully embodies the Moirai Collection. Like a portal looking through a passage of time, the rug epitomises pure nostalgia for a bygone era, woven with delicate floral patterns. The tinges of brown in a palette of opulent blues and ivories add a warm rustiness, taking us back to mythical times.? Visit https://lnkd.in/gQKQYQuz to view the collection. #Understorey #moiraicollection #handmaderugs #InteriorDecor #Rugs #Craftsmen #Artisans #HomeDecor

Understorey, as an atelier of bespoke rugs, is dedicated to bringing a unique blend of understated luxury and unmatched quality of handmade rugs to your homes. We pride ourselves on understanding the value of the indescribable experience between the hard floor and your feet. We want you to indulge in the alchemy of artisanal rugs. Within a few steps, you’ll have a beautiful rug at home, and what’s best is that it’ll be a combination of our craftsmanship and your style. Here’s a look at the step-by-step guide: 1. Design Submission: Share your design for a customised rug. 2. Size, Shape and Finishing: Choose the desired shape, size, and finishing for your living space. 3. Design Finalisation: At Understorey, we believe in the power of collaboration. Which is why we invite you to work closely with our experts and transform your vision and concept into a bespoke rug. ? 4. Carding, Spinning, and Dyeing: The finest materials, ranging from wool to silk in a variety of hues, will come together to form the yarn of your rug. 5. Weaving Masterpiece: Our master weavers will use their traditional hand-knotting weaving techniques to bring your vision to life in the highest quality. 6. Quality Check & Delivery: Your bespoke carpet will go through a thorough inspection and quality check before dispatch, ensuring it meets our highest standards. The rug that reaches you will be bespoke and a cherished heirloom? for generations to come. Visit www.understorey.in to start the process and experience the fusion of artistry and craftsmanship. #Understorey #HeirloomRugs #Bespoke #Artisanal #LuxuryInteriors

We must know how to care for our beloved heirloom rugs. In this article, we give five reasons to help you increase their longevity.? ? #RugMaintenance #Understorey #HeirloomRugs #Craftsmanship

At Understorey, we are committed to unifying innovation with tradition. Our emphasis on maintaining the traditional and sustainable, with a contemporary approach, helps us deliver exceptional hand-knotted rugs. With the aid of Galaincha, a cutting-edge software for designing rugs and carpets, we bring our designs to life with unparalleled? accuracy, efficiency, and intricacy. By seamlessly integrating Galaincha into our creation process, we have optimised the way we work. Through the use of cutting-edge software, we meticulously visualise each knot, ensuring that every rug we deliver is of the highest quality and worthy of becoming a cherished heirloom in your living space. ? #Understorey #GalainchaSoftware #RugDesign #TextileInnovation

At Understorey, we boldly carry the legacy of many traditions by using and preserving centuries-old techniques and marrying them with modern innovation—a unique blend that distinguishes us. Rugs are essential to our living spaces, but do we know of their rich history? The birth of natural fibres in Ancient Egypt to Green Artisans perfecting weaving and knotting techniques, each era has left an indelible mark on the art of rug making. The revolutionary use of asymmetrical knots and silk by Persians further distinguished this rich tapestry. Understorey invites you to experience the luxury and craftsmanship of our finest rugs at www.understorey.in and bring home a piece ready to be a part of homes. #Understorey #HeirloomRugs #TraditionalTechniques #Craftsmanship

Our co-founder, Vivaan Kapoor believes "bespoke" is more than just a word. It is a feeling that encapsulates Understorey Rugs' legacy and philosophy. The word represents our commitment to exceptional craftsmanship. At Understorey, we value each customer and strive to tailor our offerings to meet their preferences. Our craftsmen infuse their essence into each weave, creating an heirloom-quality rug that uplifts any living space. Our culture is about forming a bridge between tradition and innovation and fostering creativity, collaboration and a passion for craftsmanship among the team. Discover the world of bespoke rugs at www.understorey.in #Understorey #BespokeRugs #ArtisanalRugs #Craftsmanship #Artistry ?

The Indian Summer is indeed a thing of beauty. The air around is full of activity, vibrance and radiance. It is only necessary to change the decor of our homes by unfurling gorgeous rugs to complement the season. #Understorey #HeirloomRugs #SummerRugs #Bespoke #FloralMotifs #Artistry #Handknotted #HandCarded #HomeDecor #LuxuryInteriors

Neutral or muted tones offer our living spaces an unspoken and understated sophistication. Explore three ways a neutral palette adds timeless appeal: 1. The versatility of neutral tones such as beige, taupe, and grey is a canvas for creativity. It allows endless experimentation with furniture and key decor pieces. A rug in a muted tone can seamlessly blend into various settings, enhancing the overall decor. 2. A neutral colour palette is the anchor that provides coherence and balance to an area. Heavily patterned pieces or bold decor items rely on a neutral palette to stand out, creating a harmonious and balanced environment. 3. The depth and cosiness of a neutral palette can give the living space a sophistication that appears understated yet classy. Through a neutral palette, you can experience a sense of soothing, enveloped in a warm hug.? Understorey provides a variety of handwoven pieces in neutral palettes, promising to elevate your living spaces. Visit www.understorey.in for timeless pieces to grace your homes. #Understorey #Artisans #Craftsmanship #NeutralPalette #HandknottedRugs #HeirloomRugs #Carpets #Bespoke #Legacy

'Echoes’ from Understorey’s? Moirai Collection vividly captures its essence. The intricate knotting technique artfully expresses the fastidious skills of experienced craftsmen. The myriad hues, such as grey, blue, and ivory, offer depth and intrigue to the viewer. This magnificent rug is bound to bring a mythical charm to your home. Visit https://lnkd.in/gQKQYQuz to view the collection. #Understorey #handmaderugs #InteriorDecor #Artisans #HomeDecor