Understood.org

At our #SXSW2025 panel, our Co-President and CMO Nathan Friedman explained why brands can’t afford to overlook the neurodivergent community. Whether it’s in marketing, product design, or everyday decisions, being inclusive matters more than ever. Get in touch with our team to explore how you can apply these learnings to your business: https://lnkd.in/eB4qa-xX #SXSW #UnderstoodSXSW #SXSWParticipant

We were thrilled to see multiple panels and meetups focused on neurodiversity at #SXSW2025. But how do we ensure it doesn't just get "buzzword treatment" and is taken seriously as a critical part for business growth? Read our CMO and Co-President Nathan Friedman's latest op-ed for Fast Company here: https://lnkd.in/eyQah7sa #SXSW #UnderstoodSXSW

ADHD and dyscalculia can seem like two completely different challenges, but there’s a lot of overlap—especially when it comes to struggling with numbers, focus, and time management. Learn about the experience of someone with both ADHD and dyscalculia here. https://u.org/4kq5gug

At our #SXSW panel today, the Understood.org team, with our partners at The Neu Project, Google and 3M discussed how accessibility benefits everyone. When people can easily access information, they’re able to do their best work. Get in touch with our team to explore how you can apply these learnings to your business: https://lnkd.in/eB4qa-xX

This should be a wake-up call for brands trying to better understand and connect with the Gen?Z market. Recognizing that more than half of Gen?Z consumers identify as neurodivergent can open up new opportunities?— from product development to marketing. If you’re at #SXSW this weekend, join our panel on Sunday to learn more about this topic: https://lnkd.in/eMKc-jSb *SXSW badge is required. #SXSW2025 #SXSWParticipant #UnderstoodSXSW

Did you know that over half of Gen?Z identify as neurodivergent? That includes a lot of middle managers with learning and thinking differences like ADHD and dyslexia. These future leaders may have different expectations around how work gets done, how information is shared, and how flexible workplaces should be. It’s increasingly important for today’s leaders to understand this next generation. If you’re at #SXSW this weekend, join our panel on Sunday to learn more about this topic: https://lnkd.in/eMKc-jSb *SXSW badge is required. #SXSW2025 #SXSWParticipant #UnderstoodSXSW

#EmployeeAppreciationDay is the perfect time to take a step back and evaluate your work environment. Our Action Plan breaks things down into simple, straightforward steps. Check out it out and learn how it could help your office become more inclusive for ALL employees. https://u.org/4ktMFNN #Understood #neurodivergent #ADHD #dyslexia #dyscalculia

Wondering what’s going on with Individualized Education Programs (IEPs) and 504 plans? Check out our toolkit for resources that can help kids who learn and think differently: https://lnkd.in/eteVvnmT??

Save the date for #SXSW! Join us for a powerful session — Embracing Neurodiversity in Everyday Culture — to learn how to drive creativity, productivity, and positive change in work and everyday environments. Follow the link to RSVP and add to your event calendar:? https://lnkd.in/eMKc-jSb SXSW badge is required. #SXSW2025 #SXSWParticipant #UnderstoodSXSW Nathan Friedman, Understood.org, Rachel Lowenstein, The Neu Project, Megan Henshall, Google, Michelle Diggs, MBA, 3M

Understood.org is thrilled to be named a finalist, along with our partners at 11:11 Media, in the?Best Gender & LGBTQ Equality Initiative?category for The 2025 Halo Awards presented by Engage for Good! Our work in shaping the world for difference has brought real, positive change to women with learning and thinking differences. We couldn’t have done it without the incredible partnership with the 11:11 Media team. We're excited to share more about our mission and work at the #EFG2025 #HaloAwards, April 22-25 in Palm Springs:?https://lnkd.in/gkNZyFvK