understand LTL

?? Is the LTL market back to growth mode? ?? After a couple of stagnant years, the LTL industry is shifting gears. According to rateHERO CEO Curtis Garrett and MyCarrier VP of Network Sales Bobby Russell, the last two years were all about maintaining pricing discipline, optimizing freight mix, and surviving stagnation. But now? The tone has changed. Bobby highlights a renewed focus on growth, with carriers showing optimism as industrial manufacturing starts picking up again. Curtis adds that after weathering the turbulence of COVID-era disruptions and Yellow’s exit, the industry has emerged tougher, leaner, and smarter. The takeaway? We’re back to slow, steady growth - driven by resilience and smarter strategies. What’s your take? Are you seeing the same shift in the market? Drop your thoughts below. Check the comments for the full episode on Spotify and YouTube. ?? #LTL #Freight #Logistics #SupplyChain #Transportation #MyCarrier #ShipTalkers

Check this out - rateHERO launched an agent that is trained on all current LTL rules tariffs.

ULTL is excited to partner, for the second year running, with Manifest: The Future of Supply Chain & Logistics. If you plan on coming but have not yet registered - please do so with our partner link where you'll receive a discount off of the purchase price! https://lnkd.in/e4bD_Y2E

Just 3 days left until the 20% discount off of annual ULTL memberships expires. Here's what you get: - 3 live events, including our ULTL LIVE mastermind event - this May. - courses, content, LTL insights - all available to members only in our portal. - Monthly LTL All Hands virtual calls with a full market review and guest experts. Sign-up Link is in the comments.

Excited to finally announce our ULTL 2025 Launch! Today through Jan 19th 2025 we are offering a 20% early-bird discount on annual sign-ups (coupon code EARLY at checkout) for monthly and annual membership sign-ups. We are packing in a TON more content, touch-points, courses, and live events into the program this coming year. One major feature we are adding that I'm very excited about is the Monthly LTL All Hands calls. We'll have guest industry expert speakers, talk through relevant topics and discuss the current LTL market. Q&A will be encouraged (as in all of our events). The goal with the membership model (monthly or annual subscription) is to keep the value flowing and hopefully make it easier on folks to budget in and justify the cost. Up until now all of our products and events have been individually prices. We have 2 levels to choose from: ULTL Pro - which is online content, courses and Monthly All Hands. ULTL Elite - which is all of that plus our ULTL LIVE in person event, as well as 2 other events we are working on this year as additional live summits. You never know but we may throw in some pop-ups and other meetups as well. I know Ronald Krup wants to hold one in the FL Keys this May ;) Check out our landing page for a short video I recorded talking through what's new, as well as full sign-up and registration details. Anyone wanting information and pricing on corporate memberships and anyone wanting to partner with us as a sponsor - please reach out directly to me. Thanks to everyone that's supported over the last 2.5 years and made ULTL the premier LTL community in existence (I can say that, right ;) Happy Holidays as well! Links in the comments.

Hey all. If you missed the recent #ULTL event in Alexandria, VA - you have the chance to catch a mini version of it with TWO understand LTL hosted sessions being held at the upcoming Manifest show in Vegas this coming February. Session 1: The Obvious ROI in 3PLs Partnering With Dimension Providers, featuring myself, John Collins, and Doug Russ. Session 2: Digitizing the Small Carrier World, featuring myself and John, and Tate Mason. Join us at Manifest: The Future of Supply Chain & Logistics?and experience it all! From seven Kick-Off Day Summits to an epic After Party, there’s so much to see and do. ? Register now before prices go up Friday, November 22nd.?Friends of Understand LTL?save $200. Register here:?ManifestVegas.com/ULTL ? #Manifest2025 #ManifestVegas

8 spots left!!

Come join us! The ideal attendee for this event is someone that both listens and contributes to the direction of the LTL industry! It's carriers, brokers, and technology firms all collaborating on the LTL user experience! Link below.

rateHERO Product Launch** We've launched an AI chat agent on the rateHERO website. The agent has been trained in LTL rules tariffs and operational specifics. Launching now, but still in BETA mode. Please be patient and send anything that's off my way (if you like). Huge thanks to my LLM training HERO, Elliot Brazil for the work under the hood!! You'll need an email to use it and then you'll get a free 2 week trial before asking you to pay as there are training, platform, and traffic driven costs. Check it out! And don't miss the chance to converse with tariffVILLAIN as well - you'll know what I mean when you see it ?? ! Link in comments.

Hey all - I want to get the ULTL: Building an LTL Brain into the hands of more LTL shippers. I've created an affiliate program where anyone can sign up and get 20% of the sale price sent to them via PayPal. Current ULTL: BLTLB is priced at $450, so that's a $90 slice you can carve off for yourself. Looking at you, LTL carrier sales reps - let's get all shippers a better understanding! Link below - create an account, add your PayPal, off to the races.