Underberg America

Underberg is the perfect example of how a family business can evolve while staying true to its roots. Since 1846, the Rheinberger family has crafted their iconic herbal bitters in the legendary portion bottle, wrapped in its signature straw paper, making it a global sensation. Today, Semper idem Underberg AG’s portfolio also includes beloved brands like Asbach and PITú. Whether it’s Underberg making waves at OMR, Asbach reimagined at the Parookaville festival, or PITú’s refreshing alcohol-free caipirinha – we’re constantly pushing boundaries with fresh marketing and innovative ideas. The Underberg team is leading the charge, driving transformation across all fronts!

Thrilled to announce our partnership with?Bittersweet Pastry Shop?and Top Chef Katsuji Tanabe to bring you an unforgettable culinary experience! Together, we've crafted something truly special - introducing the epic cube-shaped croissant infused with the legendary herbal bitters from Underberg, orange, and pistachio. Layers of luscious laminated dough and cream, topped with the iconic Underberg bottle - this collaboration is a culinary adventure you won't want to miss. Preorder online or stop by early to secure yours before they're gone! Trust us, you won't regret indulging in this unique delight. These authentic partnerships are what we wake up for each day, pushing Underberg forward in the US. Huge thanks to Bittersweet Pastry Shop and Chef Katsuji Tanabe for their creativity and expertise in making this collaboration a reality. Here's to pushing the boundaries of flavor together!?Patrick Brane?Esther Griego?katsuji tanabe **If you are local in Chicago, order yours today! https://lnkd.in/gsd6nBVv #UnderbergxBittersweet?#CulinaryMagic?#InnovationInPastry