UN/COMMON

?? Generative AI in Marketing: A Game-Changer with Hidden Risks The impact of generative AI in the marketing industry is remarkable. It brings efficiency, hyper-personalization, and the ability to create content at incredible speed and scale. Reports highlight its potential to revolutionize consumer marketing, sparking genuine enthusiasm. However, marketers need to be mindful of potential risks lurking beneath the surface of this technology. AI can rapidly create personalized content, seamlessly analyze data, and forecast customer behavior to deliver customized messages. Furthermore, it streamlines time-consuming tasks, freeing marketers to focus on strategy. However, like any powerful tool, it is crucial to find the right balance between leveraging its potential and mitigating its limitations. The initial hurdle is authenticity. Although AI is efficient, it lacks a human touch. While it can produce personalized content, it frequently lacks the subtlety, compassion, and innovation that deeply connect with consumers. Relying too much on AI can lead to a gap between the brand and its audience, leading to content that seems more mechanical than engaging. While creating content quickly is tempting, we must consider its impact on quality. Depending too much on automation might cause brands to focus more on quantity than on genuine, thoughtful engagement. It's crucial to strike a balance for meaningful interactions with our audience. AI's effectiveness is also heavily influenced by the quality of the data it is trained on. If the data contains biases, AI will perpetuate them, potentially leading to content that alienates audiences or reinforces stereotypes. This could damage a brand's reputation in an era where inclusivity and representation are more important than ever. ?? So where does that leave us? The rise of generative AI presents an exciting opportunity to revolutionize the marketing landscape. However, it's essential to recognize that there's no one-size-fits-all approach. Instead, we should view AI as a powerful ally that complements human creativity and insight rather than overshadowing them. ?? The most successful marketers will strike the perfect balance—leveraging AI to enhance personalization, efficiency, and understanding while preserving the human touch, vital for establishing trust and long-lasting connections. Ultimately, AI serves as a valuable tool rather than a substitute. It empowers us to work more intelligently but can never replace the profound understanding of people that lies at the core of outstanding marketing. https://lnkd.in/eUyWGKEs #AI #marketing #branding Lisa Vigliotti Harkness Kelsey Robinson Eli Stein #consumers #digitalmarketing #ecommerce #ecommerceagency #agency McKinsey & Company #etail Stitch Fix #copywriting #content

?? Case Study Spotlight: Botany Farms ?? When Botany Farms, a premium craft cannabis brand, needed to boost its e-commerce performance and enhance its digital presence, it partnered with us to bring its growth vision to life. Botany Farms entered a fruitful partnership with the UN/COMMON Lifecycle Marketing team just as they needed to sprint on strategy and production ahead of their annual 420 Sale. ?? UN/COMMON launched into action, driving value through strategic segmentation, data-driven approaches, and a highly elevated email design transformation. ?? Botany Farms saw significant growth and increased engagement, illustrating how the UN/COMMON team could showcase the brand's expertise and underscore the impact of personalized, sophisticated email marketing in driving expansion and nurturing customer relationships. Here's how we helped Botany Farms grow organically: ???? 62% Increase in MOM Conversion Rate ???? 48% Increase in YOY Campaign Revenue ???? 9% Increase in Unique Click Rate Our team focused on crafting a strategic, data-driven approach—from sharpening their email campaigns to developing targeted creatives and enhancing conversion rate optimization (CRO). https://lnkd.in/ePdmXJvq By integrating best practices into the new designs, each campaign highlighted Botany Farms' industry expertise and effectively showcased what distinguishes their brand from competitors, resulting in clean, easily digestible emails that resonated with their audience. ?? Ready to take your brand to the next level in 2025? ?? #CBD #marketing #emailmarketing #CRO #emailcampaign #sales #digital #agency #brand #segmentation #datadriven

Agree—the first touches in a welcome email campaign are crucial. It's that initial moment where you grab or lose attention for good. Brands need to leverage this opportunity to communicate their value, stand out, and immediately make an emotional connection. First impressions matter. Read this post to understand why those early touches can make or break your customer relationships! ?? And check out our work here: https://lnkd.in/eNkdVnwy #emailmarketing #marketingtips #digitalmarketing #branding #D2C #brands #SMS #LTV #mobilemarketing

? Winning ? UN/COMMON Agency brings home a Silver from the Academy of Interactive & Visual Arts for our website replatform and redesign project with the health and wellness brand Wellbel! ?? Here's to the team that was essential to making this win possible ?? ?? Elle Bialozynski, Senior Producer, Creative Services ?? Katherine Hans, Head of Lifecycle Marketing ?? Kate Condon, Lead UX/UI Designer ?? Kishan Tosar, Head of Project Management ?? Lauren Bagley, Head of Lifecycle Creative & Production ?? Rebecca Goodsby, Senior Producer, Creative Services Congratulations All! More about the partnership... ?? Wellbel and UN/COMMON collaborated to update their eCommerce platform, moving from WooCommerce to Shopify Plus, migrating its ESP, and refreshing their brand voice. ?? Alongside the eCommerce replatform, UN/COMMON overhauled Wellbel's Retention program. We took charge, focusing on migrating Wellbel's entire tech stack, crafting a smoother internationalization experience, refreshing the design to reflect the brand, and creating a KPI-crushing eCommerce site. We can help you win, too! Let's talk. #ecommerce?#D2C?#branding?#website?#agency?#beautybrand?#PlatformMigration?#shopify?#award #AVIA #w3 Academy of Interactive & Visual Arts #healthandwellness https://lnkd.in/erf6RbFv

First-hand email lessons from Micah Levy ?? ?? We’ve seen how poorly structured emails are turning clicks into lost opportunities. Clicks don’t just happen—they’re earned by intentional design and a clear hierarchy. Nailing down content hierarchy changes the game ?? When done right, it’s all about flow ?? —guiding the reader’s eye effortlessly from compelling visuals to key messages and, most importantly, to that CTA that’s impossible to miss. Read more ?? #shopify #emailmarketing #marketing #agency #digital #emailtips #D2C

Hey there! ?? Wonder what it's like at UN/COMMON? Get ready to hear from Katie McClenny, one of our awesome Shopify eCommerce Account Managers! "My official role is account manager, but I've given myself the title of UN/COMMON Cheerleader. I love this company so much. Before UN/COMMON, I found myself job hopping - feeling like I didn't fit anywhere or wasn't making a difference. People would ask me, "What do you want to do in five years? What's your career goal?" I didn't have an answer, but I would say, "I want to make enough money to support my family, and I want to work from home to raise my toddler." But now that's changed. I can see myself growing in this industry, and that's something I've never thought of before. The people I work with are incredible—especially my manager, Jane McDonald. She's given me a career path I didn't think I could have. It's just an amazing vibe, as cheesy as that might sound. UN/COMMON has honestly changed my life." Check out our vibes, values, and open roles! https://lnkd.in/e65K75XB #hiring #jobs #agencylife #agency Savannah Collins #ecommerce #marketing #remotejobs #workfromhome Micah Levy Adam Ali #digitalagency

?? Our Head of Lifecycle Creative & Production, Lauren Bagley, is soaking up wisdom @ Yotpo's Retention Uncensored event today. If you've ever been in NYC during the UN General Assembly, you know... ?? But she made it! We can't wait to hear all about it when she's back! Eli Weiss Evgeniya Rashbam

?? There's a BFCM event tomorrow with Rebuy Engine and DIME Beauty Co This looks like a very interesting, pragmatic conversation about AI and driving profitable growth this season from a brand who knows. ??

The current consumer landscape reflects a consequential change in expectations and behavior that requires our focus. ?? ?? In short, new global research involving 392 brands in various industries and across 58 countries shows that embracing diversity and advocating for important causes, such as environmental sustainability and social justice, can cultivate a loyal customer base and lead to continual growth. Data below ?? According to research conducted by Sa?d Business School, University of Oxford, the study suggests that, far from being harmful, inclusive advertising provides tangible financial benefits, showing a shift to a new era where corporate neutrality is no longer acceptable. ?? Inclusive advertising drives a nearly 3.5% boost in short-term sales and a 16% increase in long-term sales. ?? 62% of buyers are more inclined to select products from brands that embrace inclusive values, and these buyers are 15% more likely to develop lasting loyalty towards these brands. "This irrefutable data should reassure any business and encourage brands to renew their commitment to inclusivity in all forms, to not only benefit the communities they serve but also to drive growth and financially prosper," said Sara Denby, head of the Unstereotype Alliance secretariat at UN Women. ?? Read more on The Guardian here: https://lnkd.in/eZF5FuWa #BrandStrategy #InclusiveMarketing #D2C #ConsumerBehavior #PurposeDrivenBrands #BrandLoyalty Diageo Kantar Unilever Geena Davis Institute #research

What's it like to work at UN/COMMON? Hear from Alyson Sweriduk, one of our incredibly talented Shopify eCommerce Strategists! ?? "What I love most about working for UN/COMMON is the people. And I know that might sound a little fictional, but I promise it's true. I describe our company culture in one word: supportive. This is the first place I have ever worked where I feel that I have full team support. I can actually enjoy my personal time outside of the office, knowing that they have my back. It could be the largest life event, or it could be as small as finally getting to your garden to grow tomatoes. The people are truly wonderful, and they want you to succeed inside and outside of the office, and that's truly what makes UN/COMMON special for me." So, if you're ready to work for an agency that is truly uncommon and allows you to take care of your tomatoes ??, join us! https://lnkd.in/g23Fchsd #hiring #jobs #shopifydeveloper #UX #UI #agencylife #agency Savannah Collins #ecommerce