UnboundB2B

AI Won’t Replace Sales Reps. But It Will Replace Sales Reps Who Don’t Use It. Sales has always been part art, part science. The art is in the conversation, the relationships, the trust-building. The science? That’s where AI is taking over. AI-powered prospecting means: No more chasing leads who will never convert No more wasting time on cold calls that go nowhere No more generic outreach that gets ignored Instead, AI helps sales teams focus on the right people, at the right time, with the right message. The result? Less time spent on busy work, more time closing deals. Sales isn’t about working harder anymore. It’s about working smarter. And right now, AI is the smartest tool in the room. Here are 6 AI driven prospecting strategies for you to use! #SalesStrategy #AIinSales #LeadGeneration #B2BSales #SalesGrowth

There is an emotional component involved in B2B buying decisions and some of the best connections and interactions we have are based on that. ? According to research from CEB on B2B buyers, there are three types of value that influence purchasing decisions:? ? ? Company value: How the solution benefits the organization financially or operationally? ? Performance value: How the solution helps the buyer perform their job better? ? Identity value: How the solution aligns with the buyer's sense of self and emotional needs? ? Interestingly, while most B2B marketing focuses heavily on the first two categories, research shows that identity value which appeals to an emotional sense of self is the most motivating factor for B2B buyers.? ? This is why we've developed comprehensive benefit ladders that map not just the defining features and functional benefits, but crucially, the emotional benefits of our solutions.? ? When we meet our audiences as whole humans across diverse channels, we transcend traditional B2B marketing to create authentic connections that drive results.? ? Curious how your go-to-market strategy could benefit from this human-centered approach??? ? Let's connect and explore how we can invigorate your sales pipeline and accelerate your growth trajectory!? ? #B2BMarketing #B2BSales #B2B #Emotion #B2BDecisions?

A recession is the right opportunity for marketing leaders to be ahead of the curve while their competitors bog down... ? BUT WHY!?? ? Bain & Company found out that fortunes flourish for 47% more companies during a recession than in stable times.? Meanwhile, 89% more companies' falter.?? ? This is where you as a Marketer make a difference, by making sure your competitive edge is sharp.? ? It is about maintaining consistent marketing effectiveness while your competitors are pulling back.? ? Strategic lead nurturing through marketing?fosters relationships and builds trust towards your brand.? ? And this in turn converts leads into loyal customers, and grows your business, regardless of downturns or upturns.? ? Our latest playbook is the one stop pit stop on how to: ? ? Refine strategies to stay proactive in a recession.? ? Use data to target high-potential leads.? ? Personalize content at scale with AI tools.? ? Engage prospects across multiple channels.? ? Align efforts with the buyer’s journey.? ? Use automation and analytics for efficiency.? ? Want to know how to nurture leads during a rescission? This one is for you!? ? Read Now: https://shorturl.at/lEA13 ? #B2BMarketing #LeadNurturing #RecessionStrategy #Recession #B2B

Most B2B content gets attention. Only some gets action.? ? There's a profound difference between content that informs and content that converts.? ? Our latest research reveals that successful B2B organizations architect precise content experiences for each stage of the buyer's cognitive journey:? ? ? Problem Recognition? When prospects are problem-aware but solution-unaware, they need contextual framing that disrupts complacency, not product information.? ? ? Evaluation? When weighing options, they require comparative frameworks that subtly establish criteria favoring your approach.? ? ? Justification? When building internal consensus, they need stakeholder-specific proof points that mitigate perceived implementation risks.? ?? Each funnel stage demands fundamentally different content types to move decision makers forward:? ? ? Awareness: Challenge existing mental models? ? Consideration: Validate methodological approaches? ? Decision: Address specific adoption concerns? ? The organizations seeing the highest conversion rates are delivering the right content at precisely the right moment in the decision journey.? ? To know how you can get your content from merely informative to genuinely persuasive,? ? Click here: ?https://lnkd.in/er22ehJ5 ? #B2BMarketing #ContentMarketing #B2B #Conversions?

The problem with ABM was never the concept, it was the execution... Traditional ABM identified and pursued accounts regardless of whether they were prepared to engage.? We pushed our timeline, not theirs. But something critical was missing: The complete ???????????????? ????????????????????! (ABX uses intelligent insights, collected through extensive market research, to identify the best approach and time to engage with your customers.) B2B buyers now expect consumer-grade experiences.? They don't care about your organizational chart or departmental handoffs.? They expect seamless interactions at every touchpoint. This is precisely why the shift to Account-Based Experience (ABX) is transforming B2B growth strategies.? Unlike ABM, which primarily aligned marketing and sales, ABX orchestrates the entire revenue team and beyond creating exceptional experiences. Consider this: customer-centric organizations are more profitable than those that aren't. Why?? Because they've reimagined their operations around the customer journey rather than internal processes. The next five years will be defined by this evolution.? The leading B2B organizations will be those who break down silos completely and rally every function from product development to customer success around delivering extraordinary account experiences. Are you still practicing ABM, or have you begun the journey toward true ABX? #ABX #ABM #DemandGen

3 SECTIONS, 7 METRICS, 1 SUCCESSFUL WEBINAR STRATEGY Are your webinars generating ACTUAL LEADS or just attendance? The difference lies in knowing which metrics to track at each stage. The key metrics that define webinar success: PRE-WEBINAR: - Registration Rate - Target Audience Fit LIVE WEBINAR: - Attendance Rate - Engagement Metrics POST-WEBINAR: - Lead Conversion Rate - Follow-Up Response Rate - Sales Impact Our new blog "B2B Webinar Lead Generation: How We Turn Virtual Events into Your Buyers" is now live! This is what you'll learn: - The 3-phase framework for successful webinar lead generation - 7 critical metrics that predict webinar ROI - Proven strategies for converting attendees into qualified leads - How to implement effective post-webinar nurturing campaigns Click here to read: https://lnkd.in/dgYCvPb2 #WebinarMarketing #LeadGeneration #B2BMarketing #VirtualEvents #SalesStrategy

Every dollar spent on marketing matters during recessions.?? ? The most perceptive companies always employ data analytics to identify high-potential prospects by segmenting them based on industry, behavior, and demographics.?? ? They ensure that their efforts are directed where they are most needed, maximizing effect and producing tangible outcomes by using buyer matrices and thorough profiling.? ? We want you to be able to do that too.? ? In our latest part of our playbook we highlight how to: - Identify high-value prospects using data analytics.? - Segment audiences based on demographics, behavior, and industry.? - Use buyer matrices and profiling to refine marketing strategies.? - Allocate marketing resources efficiently for maximum impact.? - Leverage insights to make strategic, data-driven decisions.? - Adapt marketing efforts to changing economic conditions. Click the link below to access it -?https://lnkd.in/gM64t5Fh ? #B2BMarketing #B2B #LeadNuturing #LeadNuture #Recession?

The CMO role isn’t what it used to be. AI is shaking things up, the pressure to deliver results is higher than ever, and marketing leaders are being asked to do more than just generate leads - they’re expected to own their entire market. So, where does that leave today’s CMO? Join Ram Sahu and David Hayes for a LinkedIn Live conversation about how AI is reshaping marketing leadership, what it means to be an “AI CMO,” and why the smartest marketers are shifting from demand capture to true market ownership. What we’ll cover: ?? The AI CMO Playbook – How top CMOs are using AI as a true growth driver ?? Escaping the Growth Trap – Why marketing teams need to think beyond leads ?? Unbound’s Next Chapter – How we’re helping AI CMOs create, capture, and convert demand ?? Welcoming David Hayes – Why he’s joining Unbound and his vision for the future of marketing leadership ?? March 12th @ 11:00 AM PST | 2:00 PM EST ?? Live on LinkedIn Bring your questions, grab a coffee, and let’s talk about where marketing leadership is headed. #AI #CMO #MarketBuilding #Leadership #GoToMarket #B2BMarketing #GrowthStrategy

"We know our customers" might be the most expensive lie in business. We’ve watched competitors disappear because they built products and campaigns for imaginary buyers. The misconception? That buyer personas created years ago still hold true. ?? The reality? Your audience evolves faster than your documentation. True audience understanding isn't a one-time exercise but an ongoing conversation. Are you making strategic decisions based on who your customers actually are today – or who you assume them to be? Here is a code to understand your audience like a pro. We’ve also put together 7 demand generation pitfalls to avoid this year. Click the link below to access the insights? https://lnkd.in/dxtQp-qN #B2B #MarketStrategy #DemandGen #B2BMarketing?

Nobody reads emails anymore. Inboxes are noisy and cluttered. Have you been hearing and seeing this too? I think we're looking at it all wrong. It's not about people reading emails in general. It's about whether we're giving them something worth reading.?Something that stands out. Our research shows that:? ?? B2B buyers spend 5x more time with self-guided content than with sales reps.? ??Most companies respond by pushing harder for sales calls.?? ??Meanwhile, brands like Squarespace are doubling down on education and community? The results? They speak for themselves. Our new playbook breaks down:? ??The psychology behind recession buying.? ??Why traditional lead scoring fails in downturns.? ??How to build trust when budgets are tight. Want to see what's actually working right now? Click here to get the full insights: https://lnkd.in/eKdCNX-f?? #B2BMarketing #LeadNurturing #RecessionStrategy #Recession #B2B?